“Why I Invested in Heroic…” (Some kind words from Heroic investors…)

Heroes!!

Brian here with YET another quick email. 👋

As per my email on how I execute a proven protocol to have the best shot at hitting my BIG GOALS (!), this is email #12 of lucky #13 as we march to the close of our current financing.

I link to the rest of the emails in the series below.

Let’s get straight to work.

Today I want to share some of the EXTRAORDINARY notes we have received over the last couple months from our newest Heroic Early Stage Investors.

Note: We have been blessed to receive 1,883 notes like these. You can see them all on Wefunder here.

If you wonder why I work as hard as I do, see this email on Why I do what I do and…

Read these notes below…

Know this…

I’m ALL IN on making these Heroic investors proud to be a part of our movement WHILE making them a strong return on their invested capital.

So…

Here we go…

Joshua Kornbluth says…

I've been using the platform for the last three months, and this is the real deal. The PBC, the mission, and the founder are clearly effective and going to succeed.

Celina Noreen Leeper says…

I personally have benefited from Heroic and wholeheartedly believe in it's mission. I want to invest in a better tomorrow, especially for my three children.

Daniel Ryan says…

The work that Brian and the Heroic team are doing is inspiring and a boon to the future of humanity. I am going through the Heroic Coach Class XX right now, and it has been truly life changing. The content available through the Heroic app is the most valuable personal development resource I have ever encountered. Keep up the great work people!

Brett Blair says…

As an executive coach, a PhD in Psychology, a geek about all things related to Positive Psychology, and a 63-year-old man who is dedicated to living his best life for the rest of his life (until at least 115), I am thrilled to be a new investor and a part of the Heroic Coach program. Thank you, Brian, for making this all possible. I'm cheering you on!

Morgan Reynolds says…

I invested because I believe in the mission and platform of Heroic, to help all of humanity, and for the world to be a better place for my children.

Kathleen Jackson says…

Heroic has changed my life. My focus and accountability to myself and my goals is being refined every day through the app and through the coaching. Brian is an incredible leader and I'm thankful for his commitment to the future of mankind.

Shane Regnier says…

Brian! This is Shane & Jen Regnier, long time fans of Optimize and now Heroic! Shane is engaged in Coach Class XX and Boat Crew 79, and super pumped to call himself a certified Heroic Coach in the near future. We start every day with Areté, and fully believe in the Heroic mission. It has changed our lives in dramatic ways, and we want to do our part to help the Heroic mission!

Angie Kipper says…

There is no higher calling for a company than to positively impact people and in fact change the world. Because I commit to living my life with Areté, I also support Brian and his team on their exceptional quest.

Shobana Francis says…

Areté has changed my life, and I want to ensure it continues the mission to change lives. I want to be a part of this positive change in the world.

Steve Manns says…

Being part of something bigger than yourself, drives purpose. Doing the little things will contribute to change for the good of humanity. Stoked to be part of epic movement.

James Mason says…

I believe strongly in what you're doing, as well as how and why you're doing it. See you in 2051!

Michael Daniels says…

Dear Brian, I've invested because I believe in Heroic and that people need real, earthy, tangible help and Heroic provides that in abundance. On a personal level, Brian, you and the team are truly inspirational, your kindness and goodness to me and my family has changed our lives for the better, for that we are deeply grateful. If I had £20 million I'd invest every penny, and that still wouldn't come close to the heart, sweat (and probably some tears), love and shear Soul Force that you and Team Heroic have invested in the movement. THANK YOU!!!! God bless you, your lovely family, Team Heroic and the wider Heroic Community, here's to a flourishing world. ❤️

Gigi Payne says…

Love your mission and energy! Go hero!

Wendi Pillars says…

Your work has resonated with me since I started following you in the En*theos days. It continues to resonate and helps form the foundation of thought that informs my own practice and how I show up/share with others.

Justin Olson says…

Though I wouldn't bring myself to taking the Coach program as seriously as it offered, I cannot deny the positive impact I see Heroic playing at large. Just because when I enrolled it wasn't up my alley doesn't mean it is without value. I truly believe this is a key that many, many people would benefit from receiving. I don't have much to invest but I have been stashing away for some time to be able to participate more in the world this way. Here's to a world of flourishing individuals.

John Whinnen says…

Brian, you know I'm all in! I initially received a scholarship to use Heroic because I couldn't afford it. I was and am still paying a mortgage for a house that's been in construction since 2020, as well as paying rent and caring for a family. I was in a not-so-good place, drinking every day, eating terribly, trashing my sleep, addicted to social media, games and sugar, overweight, lazy, angry and a raft of other negative states. I've been using Heroic for eight short months and in that time I have dropped 30 pounds, I don't drink, eat sugar or any processed foods, I workout, I sleep beautifully, I am present with my family, and all social media is gone from my life, I meditate, breathe properly, and I am thriving thanks to Heroic. In 8 days I will complete my first ultra-marathon of 65kms (40mi) with an elevation gain of 2700m (8858ft). Prior to joining Heroic, I had never run more than 11kms in a single attempt. Further, I am training for the Spartan World Championships in Sparta, where I will also take part in Heroic Workshop Instructor Training in Athens. Around that time I will complete my Heroic Coach Class XX program! My life is infinitely better with Heroic in it and yours can be too. I believe so strongly in the power of Heroic to change the world and it is for that reason that I am all in and investing what I can right now to ensure Heroic goes from strength to strength (how could it not with Brian, Michael and team in charge?!?!?). LET'S GOOOOOOOOO!

William C Hecht says…

I invested because I am all-in with the Heroic Coach program.

Marta Mendizabal says…

So blessed to have you in my life and to be working alongside you and other heroes on changing the world together!

Jane Freiburger says…

The world needs thinkers and doers. Most importantly people who think critically and Do!

Sean Penrith says…

You are the man! I believe in you. Keep it going!

Sally Kazin says…

I could write at length, and maybe some day I will do that and share 🤓, but for now, I'll keep it short and just say that I believe!

Hossam Nabil Abedelqawi Abdelwahab says…

I am investing in Heroic because I studied Brian Johnson's program before - Optimize coach and it is life changing Brain provides high value to your daily life I have a similar business, so it is something I know about and understand.

Michael Villines says…

I wanted to be a part of the movement. I wanted to commit. So I did.

Guillherme Reis says…

I am class 1 and truly believe in Heroic and to work myself to bring Heroic to my region.

Eric Rangel-Ribeiro says…

I love the App, but more importantly I love your mission to change lives!

Randy Winkler says…

I strongly believe in the mission of Heroic!

Trent Carpenter says…

I love the vision help 51% of humanity to be flourishing by 2051.

Harold L Christensen III says…

It had been a pleasure growing with Heroic over the last few years. Thanks for doing all that you do. That's like you. Day 1 All in!

Craig Sowers says…

Hey Brian, I invested because I believe wholeheartedly in what you are doing. I am a Heroic Lifetime Coach and want to have a positive impact on others lives. I have been studying under you and the team now for a year and a half and it has had a HUGE positive impact on my life. It is amazing to be able to interact daily with the information you provide to help improve my life and the life of those I have the privilege to lead. Thank you for all you, Alexandra, Michael, and the rest of the team are doing to positively impact me, my family, our communities and the world!! Sincerely, Craig Sowers

John Frederick Adderholdt says…

Just giving back a little.

Patrick Jackson says…

Brian - I loved your recent letter, and as a longtime member of the Heroic community, I am fired up and all in the future of heroic and scaling it up fast and together. Let's go!

Giovanni Alvarado Morales says…

I've read the book ARETÉ, I have the Heroic app, and it's simply fantastic, brilliant. I've incorporated habits; I have read some philosophical notes, and studied some of the 101 classes. It's one of the best things I've done. I would like to become a coach and work towards achieving the 51%-2051 goal.

Susie Carter says…

I love this movement and mission. I have been profoundly moved by the unwavering commitment to empowering individuals through a mission-driven vision. I am currently in coaching program and it has transformed my personal and professional life, offering a holistic approach to growth that integrates mental, emotional, and physical well-being. This investment not only aligns with my values but also supports a company dedicated to sustainable development and positive social impact. Thank you for all you are doing for the world!

Eszter Grunert says…

Dear Brian, I believe in this project and I would like to be a part of it. I am committed to closing the gap and do my best to support you in creating a better future for the sake of all of us. Today. Diligently, patiently and persistently. Yours truly, Eszter

Katherine Macey says…

I've followed Brian's work for more than 10 years. This guy delivers. He's built a team that delivers. His work is built on virtues, consistently applied. The promise of Theory, to Practice, to Mastery is not an empty one. Day one. All in. Let's go Heroes.

Sarah Keenan says…

I believe in the vision and appreciate the passion.

Mitch Henghold says…

I am a husband, a father, a high school teacher, and a football coach nearing retirement. I recently began a search for the exact marriage of information and wisdom that has and is being given to the world by Brian, Heroic, and Areté. I believe this search was essentially a Divinely-directed one and I am fully immersed in the Theory Portion of the platform. My Family, my Team and I are, and will be, slowly working the Theory into the Practice portion of Heroic as we attempt to display the best we can to the World. Thanks so very much for all of the work. I am grateful.

Justin Campbell says…

To help build a better world where more people are living into their best selves.

🙏!!

And thank you to ALL of our 3,000+ Heroic Investors.

We couldn’t do what we do without you.

It’s Day 1.

ALL IN!

LOVE and let’s go, heroes!

-bri

P.S. Want to become a Heroic Early-Stage Investor and help us crush the next steps in our mission while owning a piece of our movement?

Awesome. We’d love to have you join us.

You can invest as little as $100 on Wefunder here: wefunder.com/heroic

If you’re an accredited investor thinking about investing over $25,000, you can join 140 other accredited investors (50+ of whom have put in more than $100,000) by letting us know here.

P.P.S. Here are the rest of the emails in the series:

P.P.P.S. And as always… Since we have our crowdfunding round open right now, our attorneys remind us that we need to include this bit of legalese on emails like this, so here we go…

Joshua Kornbluth, Celina Noreen Leeper, Daniel Ryan, Brett Blair, Morgan Reynolds, Kathleen Jackson, Shane Regnier, Angie Kipper, Shobana Francis, Steve Manns, James Mason, Michael Daniels, Gigi Payne, Wendi Pillars, Justin Olson, John Whinnen, William C Hecht, Marta Mendizabal, Jane Freiburger, Sean Penrith, Sally Kazin, Hossam Nabil Abedelqawi Abdelwahab, Michael Villines, Guillherme Reis, Eric Rangel-Ribeiro, Randy Winkler, Trent Carpenter, Harold L Christensen III, Craig Sowers, John Frederick Adderholdt, Patrick Jackson, Giovanni Alvarado Morales, Susie Carter, Eszter Grunert, Katherine Macey, Sarah Keenan, Mitch Henghold, and Justin Campbell are all Heroic investors.
None of Joshua Kornbluth, Celina Noreen Leeper, Daniel Ryan, Brett Blair, Morgan Reynolds, Kathleen Jackson, Shane Regnier, Angie Kipper, Shobana Francis, Steve Manns, James Mason, Michael Daniels, Gigi Payne, Wendi Pillars, Justin Olson, John Whinnen, William C Hecht, Marta Mendizabal, Jane Freiburger, Sean Penrith, Sally Kazin, Hossam Nabil Abedelqawi Abdelwahab, Michael Villines, Guillherme Reis, Eric Rangel-Ribeiro, Randy Winkler, Trent Carpenter, Harold L Christensen III, Craig Sowers, John Frederick Adderholdt, Patrick Jackson, Giovanni Alvarado Morales, Susie Carter, Eszter Grunert, Katherine Macey, Sarah Keenan, Mitch Henghold, nor Justin Campbell received any incentive or consideration of any kind in exchange for their comments relating to, or endorsements of, Heroic.
The comments, endorsements, and/or likenesses of Joshua Kornbluth, Celina Noreen Leeper, Daniel Ryan, Brett Blair, Morgan Reynolds, Kathleen Jackson, Shane Regnier, Angie Kipper, Shobana Francis, Steve Manns, James Mason, Michael Daniels, Gigi Payne, Wendi Pillars, Justin Olson, John Whinnen, Wiiliam C Hecht, Marta Mendizabal, Jane Freiburger, Sean Penrith, Sally Kazin, Hossam Nabil Abedelqawi Abdelwahab, Michael Villines, Guillherme Reis, Eric Rangel-Ribeiro, Randy Winkler, Trent Carpenter, Harold L Christensen III, Craig Sowers, John Frederick Adderholdt, Patrick Jackson, Giovanni Alvarado Morales, Susie Carter, Eszter Grunert, Katherine Macey, Sarah Keenan, Mitch Henghold, and Justin Campbell are shared with their express permission.
The comments and/or endorsements of Joshua Kornbluth, Celina Noreen Leeper, Daniel Ryan, Brett Blair, Morgan Reynolds, Kathleen Jackson, Shane Regnier, Angie Kipper, Shobana Francis, Steve Manns, James Mason, Michael Daniels, Gigi Payne, Wendi Pillars, Justin Olson, John Whinnen, William C Hecht, Marta Mendizabal, Jane Freiburger, Sean Penrith, Sally Kazin, Hossam Nabil Abedelqawi Abdelwahab, Michael Villines, Guillherme Reis, Eric Rangel-Ribeiro, Randy Winkler, Trent Carpenter, Harold L Christensen III, Craig Sowers, John Frederick Adderholdt, Patrick Jackson, Giovanni Alvarado Morales, Susie Carter, Eszter Grunert, Katherine Macey, Sarah Keenan, Mitch Henghold, and Justin Campbell are not, and should not be regarded as, investment advice. Individuals considering an investment in Heroic should consult an investment professional before making an investment decision.
These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.