Heroic Public Benefit Corporation

The Fighting Irish, the Bulls and YOU!! ☘️ 🏈 🐂 🏀! 🤓!

Published on Jun 5


This is Brian with an(other!) exciting update. 

I’m typing this in my hotel room in Chicago. The last 48 hours have been Heroic. 

After flying into Chicago on Sunday afternoon, Michael and I drove 90 minutes to Notre Dame in South Bend, Indiana. 

On Monday morning, we were blessed to spend some time with Coach Marcus Freeman and his coaching staff. Then, on Monday afternoon, we got to spend 3 hours with the Notre Dame Football team—introducing them to Heroic via a micro-Heroic Workshop to help them forge excellence on AND off the field so we can win a National Championship. 

As I said in my Heroic social post, Notre Dame is a (goosebumps) VERY special place, Marcus Freeman is a special man, and this program, and the guys in it, are special. 


On Tuesday morning, Michael and I spent some more time connecting with Coach Freeman and their performance genius (Loren Landow) and some players in the gym.

(Highlight… One of the guys had ALREADY started Basic Training the following morning and was asking me how Soul Force was calculated! 😳!!)

Michael and I made sure we grabbed a picture with Coach Freeman before we left. Check that out below. 🤓

Then we headed back to Chicago to spend some time with the guys behind ANOTHER world-class sports organization…

We arrived at the Chicago Bulls practice facility (right next to the United Center where Michael Jordan used to play and the Bulls still play) at 1:58 pm. 

We met my new friend Artūras Karnišovas who runs the Bulls. We walked STRAIGHT into the coaches’ room where the entire staff was waiting for us at 2:00 pm.

Then we (goosebumps) proceeded to spend TWO STRAIGHT HOURS talking all things Heroic as I walked them through my standard Heroic talk and let them know what we’re up to and how we approach things.

That meeting ended with everyone buzzing then Arturas gave us a tour of the facilities and then we spent another 2.5 hours with Arturas and head coach Billy Donovan—who is an incredible human I spent a few hours with when they were in San Antonio last season.

Note: Check out the pictures below—including one where, as Sean Casey put it when I shared it with him… Arturas (who is 6’8”!!) makes me look like Muggsy Bogues. 🤦 😆

Michael and I are heading BACK today to finish what we started and get them all on the Heroic app. It’s going to be goosebumps fun.

But NONE of that is actually what I want to talk about. 😆

This is…

We’ve had our current investment round open for over two years. We are planning to CLOSE that round in the next THIRTY DAYS on July 4th, 2024 at 1:01pm.

As of today, June 5th, 2024 at 11:56am CT, we’ve raised $8,285,487 of the $11,000,000 we intend to raise (across our Reg D 506(c) and Reg CF offerings over the last 2+ years). Which means we have $2,714,513 left to raise.


If you’d like to learn more about how you can invest at the current terms before we close this round and then GO EXECUTE THE PHASE II VISION that I articulated in our recent letter then please visit this page for more: Wefunder.com/heroic.

I’ve never been more committed to (or more confident in!) our ability to forge an antifragile business and create an enduringly great business that changes the world. 

I’d be honored to have your Heroic support as an Early Stage Heroic Investor. 

It’s time to go, as General Fenton put it in the recent SOF event I attended that I mentioned in that recent letter regarding the importance of Heroic Partnerships, FAST *AND* FAR together.

It’s time to change the world. One person at a time. Starting with you. And me. And all of us. Together. TODAY. 

With love, wisdom, discipline, courage, gratitude, hope, curiosity, and zest, I say…


It’s DAY 1. 

We’re ALL IN. 




P.S. Go Fighting Irish! ☘️ 🏈 !!! And go Bulls!! 🐂 🏀 !!! 😆 🤓 🙌!!

P.P.S. After the two hours with the coaching staff, Arturas gave me and Michael a tour of the facilities—which are, of course HEROIC!! 

I might have made sure I took (and made 😉) some free throws. And I got to go home with a game ball. 😆 (Thanks, Arturas! 🙌!!)

P.P.P.S. Here’s that photo of Coach Freeman and me and Michael. 

(As I look at it again I’m thinking… “He’s SUCH a great human being. Pure Heroic Soul Force!!”)

And some more from our time at Notre Dame:

P.P.P.P.S. As you might know, Heroic is a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, discipline, courage, and love.

We’re blessed to have the support of 3,000+ investors (just like you!) from over 75 countries around the world.

Would you like to become one of our Early-Stage Heroic Investors and own a piece of our movement while supporting us in our Mission to change the world? You can invest as little as $100 or as much as $1,000,000+.

Learn more and invest today at Wefunder.com/Heroic.

If you are an accredited investor interested in investing over $25,000, you can let us know via this link and we will follow up to discuss the opportunity to invest via our Reg D offering.


Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” ”project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.