Heroes!!

Brian here with another note. 👋

I’m going to send out a total of 13 emails between June 5 and when we close our current round of fundraising. (Which is soon!)

This is #4.

Let’s get to work…

Did you know that there’s a SCIENCE (!!!) to goal setting?

There is. 

And…

Know this…

The science says it’s NOT all about making your goals “SMART.”

And the science says it’s DEFINITELY NOT about “The Secret.”

The ironclad science of goal setting is based on research done by a couple of guys named Dr. Edwin Locke and Dr. Gary Latham. 

They created something called “Goal Setting Theory.”

But here’s the thing…

There’s never been a book that articulated their extraordinarily powerful research findings. 

Until NOW.

That book is called Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life.

It’s written by one of my favorite people on the planet and one of my all-time favorite practical positive psychologists: Caroline Adams Miller. 

(Check out our Notes on Getting Grit. Notes on Creating Your Best Life will be released this week.)

And…

EXCITING NEWS… 🎉

I had the privilege of writing the foreword to Caroline’s new book.

Here it is: heroic.us/go/foreword-big-goals

The book comes out in November just in time to make sure you leverage the SCIENCE of goal setting to MAKE SURE you make 2025 the greatest year of your life. 

You can pre-order a copy of the book here: biggoalsbook.com

Fun fact…

Caroline tells us that Locke and Latham tell us that you can create two different types of goals—what they call “performance goals” and “learning goals.”

A learning goal is, as the name suggests, for when you want to learn something new that you’ve never done before.

A performance goal, on the other hand, is for when you want to crush something similar to something you’ve already done before. 

So…

Here’s how I’m personally applying that RIGHT NOW AS I TYPE THIS…

My #1 BIG GOAL right now?

Closing our round of financing.

That’s a performance goal because I’ve successfully done that MANY times before. 

In fact, I’ve now raised over $30M across my prior businesses. 

Now…

Caroline tells us that when we have a performance goal, we want to look back at what we did to successfully crush it before, then… make a checklist of things you did and DO THOSE THINGS AGAIN!

Might sound obvious but, as always, we need to go from theory to practice to mastery, eh?? (Answer: YES!!)

So…

When I analyzed my past successes, you know what I noticed? 

Whenever I set a REALLY aggressive target, like making history as the first company to EVER raise $5M via the then-new SEC crowdfunding regulations, I ALWAYS went ALL IN. 

And, one of the ways I did that was to overload on my communication of what we were up to. In other words, we unapologetically sent out a LOT of emails letting everyone know what was going on. 

So…

When I set our performance goal to close a certain amount of money by a certain time, I added “send 13 emails over 30 days” as a key thing to do on my checklist. 🤓

And…

That’s all I’ve got for today. 

How about YOU?!?

Got a Big (performance) Goal?

Awesome. 

What’s on your checklist?

Set a clear target. 

Know what you have to do to hit it.

And go crush it. 

Today.

🙌!

B

P.S. Want to help us hit our current Big Goal so we can hit our REALLY REALLY REALLY BIG GOAL of changing the world?

We’d be honored to have your support as an Early Stage Heroic Investor.

Here’s the short story on what’s up: https://wefunder.com/updates/173884

If you’d like to become an Early Stage Heroic Investor (or increase your investment!) before the round closes, cruise on over to Wefunder: https://wefunder.com/heroic

If you are an accredited investor and would like to invest $25,000+ (we’ve had 140+ Heroic investors do that including 50+ who have put in over $100,000!), you can let us know here and we’ll follow up with how to make that happen.

Appreciate you. Let’s go!

P.P.S. Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.