Heroes!!

This is Brian with another quick note... 👋

First, a fun fact!

This is email #5 (of lucky #13 😉) between now and when we close our current crowdfunding round—which is happening soon (as per this post with the details!). 

In our last email (check it out here if you missed it!), I shared the foreword I was honored to write for my friend Caroline Adams Miller’s GREAT new book Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life.

I’m not the only one who loves Caroline’s new book. 

Sonja Lyubomirsky, Ph.D., Distinguished Professor of Psychology at the University of California, Riverside and author of The How of Happiness (who has done the two big studies on Heroic!) says this:

“Caroline Miller's pioneering books connecting the science of goal setting with the science of happiness are must reading for anyone who wants to live their best life. Empirically grounded and splendidly accessible, this is the best and most timely book I've read on goal setting, because it links all of the most important science together while making it relevant to a rapidly changing 21st century world.”

Angela Duckworth from the University of Pennsylvania (author of Grit!) says this:

“A practical guide to the modern science of goal setting. Chock full of specific suggestions and real-world examples, BIG GOALS comes to you from one of the most respected and admired applied positive psychologists on the planet!”

Again, you can pre-order the book and get some goodies here.

Now…

Moving on…

Today I want to share the Heroic Investment Deck with you. 

Here it is.

Here’s another fun fact!

I do believe we just made history again (haha!) with the first and only investment deck with a slide of a (remarkably jacked!) near-naked guy getting out of a cold plunge with a tattoo of his company on his chest. 🤣 🤞

See slide #54 for the history-making goodness. 

Note…

One of our guiding principles with everything we do is Admiral McRaven’s wisdom “When in doubt, overload.” (Check out that chapter in our book here.)

As Michael and I crafted that little investment deck, we had to make some creative decisions and decided to be, shall we say, a bit iconoclastic with the style. 😉

One of the guiding principles for that decision was the fact that we don’t want anyone to invest who doesn’t look at that deck, smile, and appreciate the way we’re approaching things. 😆

I’ll be sharing more soon but I know we’re sending a lot of emails and I don’t want them to be longer than necessary so that’s all I’ve got. 

That and…

Hope you enjoy checking out our Heroic Investment Deck!

If you’re already a Heroic investor: THANK YOU!!

If you’d like to become an Early Stage Heroic Investor (or invest more!), we’d be honored to have your support!

I repeat…

You can invest as little as $100 on Wefunder here: wefunder.com/heroic

If you’re an accredited investor thinking about investing over $25,000, you can join 140 other accredited investors (50+ of whom have put in more than $100,000) by letting us know here.

As per the third to last slide…

Day 1. All in. Let’s go!!

🙌!!

B

P.S. Yes! If you’d like to share our Heroic Investment Deck with friends you think might like to learn more about Heroic/invest in us, PLEASE DO! (And thanks, amigo! 🙌!)

P.P.S. I mentioned the scientific research we conducted with Sonja Lyubomirsky and her team. That research shows up in TWO slides in the deck. 

This one from her letter on the research she did on our Heroic Coach program.

And this data from the research she conducted on our app:

P.P.P.S. Here’s the (important) legalese from the final slide that reminds me why I dropped out of law school! 😆

P.P.P.P.S. If you’d like to become an Early Stage Heroic Investor (or increase your investment!) before the round closes, cruise on over here: https://wefunder.com/heroic

If you are an accredited investor and would like to invest $25,000+ (we’ve had 140+ Heroic investors do that including 50+ who have put in over $100,000!), you can let us know here and we’ll follow up with how to make that happen.

Appreciate you. Let’s go!

P.P.P.P.P.S. And we’ll cover the legalese in a text-based format as well, so…

Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” ”project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.