Heroes!!

Brian here with (yet) another quick note as we move to closing our current crowdfunding!! 👋 

Today I want to share a pretty exciting piece of nuts-and-bolts biz data as we strive to forge an antifragile business over the next 2.5 years so we can be in the best position to fulfill our mission over the next 2.5 decades. 

Let’s get straight to work. 

Here’s the Heroic biz stat…

I need to throw it into legalese…

Here we go…

Preliminary results for the first six months of 2024, which have not been reviewed or audited, indicate that revenue (on a cash basis) for the first six months of 2024 will be approximately $2.76M—which exceeds revenue on a cash basis for all of 2023 (which was $2.75M). These numbers are estimates prepared on a cash basis and will be subject to adjustment and when audited or reviewed and presented in GAAP format, may change significantly. Moreover, they do not necessarily indicate any trend. They should not be relied on when making any investment decisions.

In other words…

As of the other day, our year-to-date revenue for 2024 is ALREADY GREATER than all of last year’s revenue (on a cash basis).

Here’s what our finance lead posted to Slack when we hit the target. 

And here’s his modified version with legalese. 😆 

Note: Although I don’t personally use Slack these days (go Team go!!), any time I see a Slack post, I smile and appreciate the fact the same company that helped build Slack helped build our Heroic app!!

So…

Why is the fact that our 2024 YTD revenue being greater than all of 2023 revenue exciting for us?

Because, to make it explicit with all the important legal qualifiers above (including that we may or may not be able to sustain this pace, etc!), it puts us on track to hit our goal of 2x-ing our revenue this year while serving as a measure of the value we are committed to creating in the world. 

Knowing we’ve been overloading with a “Here’s to the crazy ones!” 😆 number of emails over the last few days and weeks, I’ll leave it at that but wanted to share. 

Day 1. All in. 

Let’s go!

🙌!!

B

P.S. We talk about the three facets of antifragility in our Heroic Investment Deck and A Brief History of Heroic and a Quick Look at How We Intend to Forge an Antifragile Business.

P.P.S. Here are direct links to the weekend reading stuff we mentioned the other day: 

We started by sharing A Brief History of Heroic and a Quick Look at How We Intend to Forge an Antifragile Business which also shares my keynote titled “How We’re Going to Change the World Together 101.”

Then we chatted about some fun partnerships in an update on Notre Dame Football & the Chicago Bulls. 

We also shared a note on D-Day: “Why I Do What I Do.” (Note: I’ve gotten feedback from a number of friends/investors telling me that is their favorite thing I’ve ever written.)

And we shared the Heroic Investment Deck—which provides a fun, quick, high-level look at the biz.

Then we shared a note on How I Prepare for Investor Chats. 

And, we had fun sharing an update re: the foreword I wrote to Caroline Adams Miller’s upcoming new book called Big Goals in which I talked about how I’m using the science of goal setting right now as we move to closing our round. 

P.P.P.S. As I’ve mentioned 101 times, we’re closing our current crowdfunding round soon. Want to invest? Join us!!

You can invest as little as $100 or up to $25,000 on Wefunder here: wefunder.com/heroic

Or if you’re an accredited investor thinking about investing over $25,000, you can join 140 other accredited investors (50+ of whom have put in more than $100,000) by letting us know here.

And as always… Since we have our crowdfunding round open right now, our attorneys remind us that we need to include this bit of legalese on emails like this, so here we go…

These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.