Invest in REJOY

REJOY is a unique plant-based sports drink infused with CBD to ease body & mind

FIRST GOAL HIT (You can still invest)

$282,262

raised from 138 investors

INVEST

min $100

INVESTMENT TERMS

$10Mvaluation cap Convertible Note

$500, $1.25K, $10K

LEAD INVESTOR

CEO, Igniting Business Growth LLC

I like to invest in companies that have products that are first to fill significant new segments, are unique and have a great team of Founders. With Rejoy I am convinced that we have all three. First current recovery drinks ( or for that matter in the future Energy Drinks) do only electrolyte replacement. What they do not do is to work on anti inflammation and nervous system relaxation. This is a significant segment for the future and Rejoy is perhaps the first entrant in this market. They have excellent products that I can personally endorse - and has indeed been endorsed by several athletes. With CBD becoming legal in the US, the FDA guidelines round the corner and multiple countries starting to legalize CBD based products - the scope for Rejoy is tremendous both in the US and Internationally. The Founders of Rejoy are among the most capable, experienced, passionate and hungry team that I have come across. I am personally convinced that they will have a fantastic future

Pitch Video

Investor Panel

drinkrejoy.com

Miami FL

Food Retail Main Street Food Tech Sports

Highlights

Selected by 7-Eleven as one of the only two CBD beverages for their 2020 Emerging Brands show.

Launched January 2020, already present in +75 stores in Miami with $75k in revenues YTD November

A world-class team with extensive industry experience: Anheuser-Busch InBev - Danone - Heineken

Huge addressable market opportunity with >$20B in the US and ~$50B globally

Help create a new category of fast-acting cannabis-based products in a growing market

Our Team

Co-Founder & Chief Executive Officer

Former Global Commercial Director at Danone. Amateur Triathlete.

We are a team of athletes that have personally experienced the lack of a product like REJOY in the market. Most sports beverages are high-calorie, full of sugar and/or artificial ingredientes, and don't really help with recovery, while powder, capsules, tinctures and other recovery products do not appeal to a mass-market.

Co-Founder & Chief Growth Officer

Former Marketing VP at Anheuser-Busch InBev

Co-Founder & Advisor

Innovation & New Ventures at Heineken. Amateur Triathlete.

This is how it all started

A personal experience of one of our founders ignited the idea of our brand.

Watch here a brief intro where we put it all together

Our dream is to bring the cleanest, most natural and powerful recovery drink to our fellow athletes.

What we have achieved so far

We launched REJOY in January 2020, reaching 10,000 consumers, having sold YTD November'20 a total of 2269 cases (+$75.000).

We are currently present in +75 stores in Miami, 15 in New York, and also online through our website.
We have an average reorder rate of 90% among current customers.
Showing very good traction so far, with excellent feedback from our customers.

Partnering with top athletes to help us build credibility and community

Our Vision

With our trial phase finished in Miami, and having received excellent feedback from customers and consumers, our dream is to now scale the business to other states and cities, achieving national distribution. For this, we will focus our efforts and investments in four key strategic pillars:

1) Building relationships and creating partnerships with key food & beverage players that have regional or national distribution, such as convenience stores, supermarkets, pharmacies, and wholesalers. We are targeting 1000 stores by end of 2021, with a focus on Florida, Texas and California, where triathlon has a strong presence.

2) Investing on our brand and its value proposition, with a special focus on building qualitative digital assets for social media, paid ads and creating strong partnerships with brand ambassadors that can help us get our message out to the sports community in a genuine and effective way.

3) R&D: innovation is at the core of everything we do. We strongly believe that in order to stay relevant and continually exceed our customers' needs, we need to constantly evolve our product and expand our portfolio.

4) People: hiring and developing an A-team of collaborators with expertise in fast-paced consumer goods, a strong work ethic and passion for sports and a healthy living will play a key role in our success going forward.

Downloads

Rejoy - Deck Dec 2020 Wefunder compressed.pdf