Every week in America, more small farms close permanently. Not because people don't want what they grow — but because no one could find them

So we built a solution.

Not just a product — but a way to reconnect people to real food, real farms, and real communities.

Red Hen is a mobile marketplace that makes buying directly from farms as easy as ordering on Amazon.

Real inventory. Real farmers. Real food. Search by location or product, see what's actually available today, and buy in a few clicks

This isn't a pitch for an idea. It's already working.

In under a year, a two-person bootstrapped team with zero venture capital built:

1. 440+ farms onboarded and actively selling across 40+ states
2. 7,600+ customers across nearly every state in the country
3. 10 farms and 100 new customers added every week — on a $0 advertising budget
4. Nationwide shipping launched — farm-fresh food delivered to any door in America
5. Orders flowing for local pickup and delivery before shipping even went live
6. A 300-response consumer survey completed in 24 hours showing customers use Red Hen to support small farms, access decentralized food systems, and find fresher and healthier food

Demand was real before we had the infrastructure. Now we have both.

Farms listed on Red Hen as of 3/21/2026.

THE PRODUCT

Red Hen is a mobile marketplace that makes it effortless to shop directly from farms.

No subscriptions.

No complicated systems.

Just real food from real farmers.

Customers can:

1. Discover farms nearby or nationwide
2. Filter by how food is raised
3. Choose pickup, delivery, or shipping

Already Working, Zero Paid Advertising

Why now?

People are waking up to what’s in their food.

People want:

1. Transparency
2. Healthier options
3. Connection to where their food comes from
4. Access to local farms
5. Convenience when shopping amidst busy schedules

At the same time, farms need new ways to survive and grow.

Red Hen sits at the center of both shifts.

Why we’ll win:

1. We’ve already built & launched the app! (available now on the App Store and Play Store)
2. We’re not starting from scratch — we launched into an existing audience of 150K+ and growing across social platforms
3. We’re already growing rapidly on a $0 marketing budget
4. The market is hungry for change — and for better food.
5. Farms are using Red Hen as their primary online storefront

Revenue model:

We scale as sales grow and are completely aligned with farmer success. We only win when farmers make sales. Red Hen is a transactional based model, earning a small percentage fee on every transaction.

No monthly fees, no cost to download or sign up.

Don't skip this!

The data is showing us: 28% of our buyers have already returned for repeat purchases — some ordering every single week.

We are now approaching a critical density threshold. For the first two seasons we were building supply — onboarding farms before buyers could meaningfully connect with them. That groundwork is done. With 385+ farms live and national shipping enabled, we're now seeing what happens when density and distribution meet: orders are accelerating.

Use of Funds

Website — (15%) Most requested Non-tech buyers don't shop on apps — and they're often the highest-value customers. A web platform opens a market segment we can't reach today. Anyone will be able to find a farm, browse inventory, and buy in seconds with no download required.

Platform improvements — (7%) Retention Targeted updates to inventory workflows and the checkout experience. Small fixes compound — a smoother process means more transactions.

Operations — (16%) Runway $750/month keeps the platform running — servers, tools, infrastructure. This funds 12 months of operations so we can execute without distraction.

Marketing — We grew to 380 farms and 6,900 customers without spending a dollar on paid social. That's the foundation we're building on.

This budget focuses on channels that compound over time, not campaigns that stop the moment you stop paying:

SEO & content — optimizing Red Hen so that when someone searches "buy local eggs near me" or "grass-fed beef delivered," we show up. Farm pages, product pages, and local landing pages that drive buyers to specific farms organically.

Google search ads — not social, but high-intent. Someone searching "local farm delivery" is already ready to buy. Our trial campaigns hit $0.11 per click against a food/ag industry average of $1–3. We know this works and we know what it costs.

Farm-driven word of mouth — when a farm joins Red Hen and tells their existing customers, we gain buyers for free. Part of this budget supports tools and content that make it easy for farms to bring their audience with them.

Why now?

People are waking up to what's in their food. Farms need customers now — not in five years. Red Hen is live, growing, and proven.

We're not asking you to believe in an idea. We're asking you to accelerate something already working.

Join us.

The farms on this platform are real. The farmers behind them are working land they love and trying to build something sustainable for their families and their communities.

Every dollar you invest connects more of them to buyers who want exactly what they grow.

This isn't a bet on an idea. It's a vote for the kind of food system you want to exist — and the farms you want to still be there when you look for them.

Invest in Red Hen today. The farms can't wait.