Full Frame Beer

We’re thrilled to announce that we’ve secured a lease for the former Jagged Mountain Brewery location at 1139 20th Street, and we’ve also completed the purchase of their assets. This is a huge step toward bringing Full Frame Beer to life, and we can’t wait to start making the space our own!

Our goal is to open our doors in February, and we’re hard at work transforming the space into a vibrant brewpub where you can enjoy great beer, delicious food, and a welcoming atmosphere.

The common saying ‘glass half empty or half full’ often symbolizes one’s perspective on life. Full frame comes from this saying. It stands for the essence of optimism and capturing the moment to its fullest. At Full Frame, it’s not just about the quality of the beer, but also the overall experience. The ambiance, the service, and the sense of community all come together, creating a place where every element complements the other, offering a complete and fulfilling experience to every guest.

What is Full Frame

Full Frame is a vision of a full experience not all breweries can offer. Beer created by renowned brewers, coffee and food from an in-house cafe, and gluten-free options such as wine and cider on tap with a variety of pre-batched and handmade cocktails as well as hop water, mocktails, and other non alcoholic options.

These components would be brought together under the idea of community and collaboration. In the brewing industry, we often brew collaboration beers to share ideas and combine our marketing powers. At Full Frame, we would continue this idea by focusing on our own recipes, as well as collaboration beers. We would extend this value into the other facets of our business by creating collaboration cocktails with distilleries and food collaborations between chefs. We value craft products and hope to bring a variety of them together under one roof.

We aim to use the already established location at 1139 20th St, Denver, CO in the ballpark neighborhood currently known as Jagged Mountain Craft Brewery. We would improve upon the previous work accomplished by bringing the space to life with vivid colors, rotating photography, and live plants. The location already has a coffee shop with small food options that we would expand upon to create our kitchen. 

Our experience in the industry will give us an edge to what a successful brewery needs. Having great beer is only one part of the composition. Implementing proven marketing strategies and focusing on other revenue streams like well-designed merchandise, gluten-free products, a coffee shop, and collaborations will allow us to stand out as a highly sought-after venue in Denver.

Problems

Selection

• Many breweries in Denver only offer beer for purchase, which has caused customers to seek alternatives and refrain from visiting local breweries. The limited selection and absence of non-alcoholic options have played a significant role in customers’ decision-making process.

Coffee/Food

• The majority of breweries, including the current space, rely on food trucks to provide meals. However, this dependence on food trucks can be unreliable and leaves guests uncertain about whether the establishment will be able to offer food upon their arrival.

Outdated

• Jagged Mountain Craft Brewery has not been updated in over ten years. It is in need of new decor, signage, and product choices to align with current design and beverage trends. This lack of modernization deters a younger generation from visiting our establishment.

Ownership

• The current owners of Jagged Mountain Craft Brewery have not been actively involved for years. The space requires attention from its ownership to ensure continued success and progress as a company. The lack of direction in the company has resulted in Jagged Mountain becoming stagnant.

Solutions

Selection

• In addition to our exceptional selection of beers, Full Frame Brewing Co will also offer a variety of other beverage options, such as wine, cider, mead, and cocktails. This diverse range of choices will enable us to cater to a wider audience, appealing not only to beer enthusiasts but also to those with different preferences.

Coffee/Food

• By offering a consistent and diverse coffee menu alongside select food options, we will attract customers seeking a cozy café experience. Instead of relying solely on external vendors, we will have the advantage of providing in-house coffee and light dining options that perfectly complement our welcoming atmosphere.

Outdated

• We plan to update our brewery to a more modern design, incorporating new furniture, signage, and color scheme, while rebranding as Full Frame Beer. With a rotating cocktail list and a contemporary approach to beer, we aim to attract a younger crowd who resides in Downtown Denver.

Ownership

• The presence of owners who actively brew and manage the location will provide a more hands-on approach from experienced brewers. This level of involvement will offer valuable direction and insight as we progress. By having the owners work full-time, we can ensure quick decision-making and fresh perspectives on a daily basis.

Our Team

Our team consists of local award winning brewers and successful online marketers. We plan to take our combined 16 years of experience to create Full Frame. We both bring separate skills that are necessary to be successful in this competitive market. Throughout our careers, we have had the opportunity to collaborate and work closely with numerous breweries. These valuable connections will undoubtedly play a pivotal role as we embark on our new venture of creating Full Frame.

We are also the creators of the social media group The Stuck Mashies where brewers can share ideas, ask for help, and together make a yearly collaboration beer for The Colorado Brewers Guild’s Collaboration Fest.

Alyssa started her passion for making beer as a home brewer in 2015 with a 5-gallon set up in her 3rd floor apartment. After winning best of show and numerous medals for her beer she decided to pursue a professional brewing career. Since then, she has attended Regis University where she studied Applied Craft Brewing, and worked as a brewer at numerous award winning breweries in the Denver area. She is now the head brewer of Jagged Mountain Craft Brewery, a central Denver brewery making a wide range of styles from traditional German beers to experimental sours and everything in between. Alyssa has also been successful as a beer influencer through Instagram and Facebook under the name Southern Beer Girl, where she shares her brewing journey and encourages diversity within the brewing industry.

Jacob started his journey in the beer industry by working for local beer bars and managing front of house staff at local breweries. During this time his love for craft beer grew leading him to become the assistant brewer of Alpine Dog Brewing in 2016. Since then he has worked for several breweries including teaching classes at Co-Brew on brewing ingredients and heading the pilot batch program for Tivoli’s airport location. For the last 5 years he has worked as the lead brewer for renowned Our Mutual Friend brewing company where he has brewed several award winning beers including 5 GABF awards. 

Financial Highlights

At Full Frame we aim to maximize our revenue streams by focusing on several aspects. Brewing beer on site, we aim to focus on popular beer styles like IPAs and Lagers with other seasonal beers. A largely overlooked area of brewery sales is merchandise. We plan to have well designed rotating stock of merchandise in a prominent location to increase our daily sales. Instead of relying on food trucks, serving our own food will allow us to control our product and adapt and change with the trends to meet the demands of our kitchen. Serving other beverage options will open us up to costumers who do not drink beer and expand our profit margins by serving spirits. Focusing on collaboration beer, food, and cocktails we will expand our marketing powers and bring in new customers.

Funding needed

Full frame is looking to raise $400,000 in order to see our vision come to life. The money will be spent to purchase the assets of and licenses of Jagged Mountain Craft Brewery as well as fund a redesign and rebrand. We will use some funds to build a small kitchen in the already existing coffe shop. 

Investor Perks

At each new tier you gain new perks as well as the previous perks listed.

$100

• 20% off all in house made Full Frame Beer

$500

• Free access to our mug club including a free shirt per year and 20oz pours for 16oz prices on select in house made beer or 25% off all in house made Full Frame beer

$1,000

• 25% off all other alcohol at Full Frame Beer
• Invitation to annual investors party 

$5,000

• 50% off all alcohol and merch at Full Frame Beer
• $100 gift card for merch per year 

$15,000

• Participate in the VIP investors yearly collaboration brew day
• Free meal per month for you and a plus 1  

More perks

Is there something more you would like to see from us? Let us know!

Dividends

After 2 years of sales we aim to issue 30% of our yearly profit as dividends. (Future payments are not guaranteed).