Invest in Full Frame Beer

Welcome to our soft launch, we wanted to start our Wefunder journey in steps. At first we will be taking reservations for investments and keep you updated as we go. Our first goal is to reach $50,000 in reservations and move forward from there with an ultimate goal of raising at least $300,000.

The common saying ‘glass half empty or half full’ often symbolizes one’s perspective on life. Full frame comes from this saying. It stands for the essence of optimism and capturing the moment to its fullest. At Full Frame, it’s not just about the quality of the beer, but also the overall experience. The ambiance, the service, and the sense of community all come together, creating a place where every element complements the other, offering a complete and fulfilling experience to every guest.

What is Full Frame

Full Frame is a vision of a full experience not all breweries can offer. Beer created by renowned brewers, food from an in-house collaborative restaurant, and gluten-free options such as wine and cider on tap with a variety of pre-batched and handmade cocktails as well as hop water, mocktails, and other non alcoholic options.

These components would be brought together under the idea of community and collaboration. In the brewing industry, we often brew collaboration beers to share ideas and combine our marketing powers. At Full Frame, we would continue this idea by focusing on our own recipes, as well as collaboration beers. We would extend this value into the other facets of our business by creating collaboration cocktails with distilleries and food collaborations between chefs. We value craft products and hope to bring a variety of them together under one roof.

We aim to use the already beautiful location at 1308 E 17th Ave. Denver, Co. in the City Park West neighborhood. We would improve upon the previous work accomplished by bringing the space to life with vivid colors, rotating photography, and live plants. The location has large unused areas we plan to use as a small kitchen. Together we will use the corner event space to create memorable events including beer dinners, club meetings, private parties, and local shows. The space will also be used as a smaller late night version of Full Frame called The Dark Room, where we serve limited beers, other beverage choices, as well as a late night food options. 

Our experience in the industry will give us an edge to what a successful brewery needs. Having great beer is only one part of the composition. Implementing proven marketing strategies and focusing on other revenue streams like well-designed merchandise, gluten-free products, a small event space and late night bar, and collaborations will allow us to stand out as a highly sought-after venue in Denver.

Problems

Covid-19

• Since the onset of Covid-19, there has been a decline in the number of breweries in this neighborhood that produce both quality beer and food. Prominent establishments like Vine Street Pub are just starting to reopen, and others, such as 10BBl Brewing Company, have permanently closed their doors. These locations were highly sought-after before the pandemic, leaving a void that needs to be filled.

Selection

• Many breweries in Denver only offer beer for purchase, which has led customers to seek alternatives and refrain from visiting local breweries. The limited selection and lack of other options have played a significant role in this decision.

Food

• The majority of breweries, including the current space, rely on food trucks to provide meals. However, this reliance on food trucks can be unreliable and leaves guests uncertain whether your establishment will be able to offer food upon their arrival.

Events

• Finding event space for small gatherings in Denver can be quite challenging. Renting out a beloved brewery or restaurant can be difficult, especially when they do not have a dedicated area for events.

Late Night

• Most breweries close between 9 P.M. to 11 P.M. leaving customers who wish to stay out late seeking another establishment after these hours. 

Solutions

Covid-19

• Opening Full Frame Brewing Co will not only fill the gap left by the impact of Covid-19 on the brew-pub market but also provide a unique offering that sets us apart in the City Park West neighborhood. By emphasizing both the quality of our food and beer, while also providing additional options, we are poised to stand out among our competitors. The neighborhood lacks a place offering in house brewed craft beer with quality food options.

Selection

• In addition to our exceptional beer selection, Full Frame Beer will also offer a variety of other beverage options, including wine, cider, mead, cocktails, and N/A beverages. This broader selection will allow us to appeal to a wider audience, catering to not just the everyday beer drinker, but also those with different preferences.

Food

• By offering a consistent and diverse food menu alongside our brewery, we will be able to attract customers who are seeking a bite to eat. Instead of relying solely on food trucks, we will have the advantage of being able to provide in-house dining options that perfectly complement our beer selection. Making the food in house allows us to control and maintain a high standard of quality instead of relying on another business to uphold our high standards.

Events

• To further enhance our offerings, Full Frame Beer will feature a separate small event space. This dedicated area will give us a competitive edge when it comes to hosting group meet-ups, beer dinners, and company parties. It will provide a unique and versatile space for various events, enhancing the overall experience for our patrons.

Late Night

• We also aim to use the small event space on the corner of the building as a late night version of Full Frame, serving a small selection of our beer as well as other alcoholic options and a limited easy to serve food menu. 

Our Team

Our team consists of local award winning brewers and successful online marketers. We plan to take our combined 16 years of experience to create Full Frame. We both bring separate skills that are necessary to be successful in this competitive market. Throughout our careers, we have had the opportunity to collaborate and work closely with numerous breweries. These valuable connections will undoubtedly play a pivotal role as we embark on our new venture of creating Full Frame.

We are also the creators of the social media group The Stuck Mashies where brewers can share ideas, ask for help, and together make a yearly collaboration beer for The Colorado Brewers Guild’s Collaboration Fest.

Alyssa started her passion for making beer as a home brewer in 2015 with a 5-gallon set up in her 3rd floor apartment. After winning best of show and numerous medals for her beer she decided to pursue a professional brewing career. Since then, she has attended Regis University where she studied Applied Craft Brewing, and worked as a brewer at numerous award winning breweries in the Denver area. She is now the head brewer of Jagged Mountain Craft Brewery, a central Denver brewery making a wide range of styles from traditional German beers to experimental sours and everything in between. Alyssa has also been successful as a beer influencer through Instagram and Facebook under the name Southern Beer Girl, where she shares her brewing journey and encourages diversity within the brewing industry.

Jacob started his journey in the beer industry by working for local beer bars and managing front of house staff at local breweries. During this time his love for craft beer grew leading him to become the assistant brewer of Alpine Dog Brewing in 2016. Since then he has worked for several breweries including teaching classes at Co-Brew on brewing ingredients and heading the pilot batch program for Tivoli’s airport location. For the last 5 years he has worked as the lead brewer for renowned Our Mutual Friend brewing company where he has brewed several award winning beers including 5 GABF awards. 

Financial Highlights

At Full Frame we aim to maximize our revenue streams by focusing on several aspects. Brewing beer on site, we aim to focus on popular beer styles like IPAs and Lagers with other seasonal beers. A largely overlooked area of brewery sales is merchandise. We plan to have well designed rotating stock of merchandise in a prominent location to increase our daily sales. Instead of relying on food trucks, serving our own food will allow us to control our product and adapt and change with the trends to meet the demands of our kitchen. Serving other beverage options will open us up to costumers who do not drink beer and expand our profit margins by serving spirits. Our private event space will allow us to host hand made events as well as company parties and other private events. The Dark Room late night bar will allow us to have a small late night option for a limited selection of our beer and a small late night after hours food menu. Focusing on collaboration beer, food, and cocktails we will expand our marketing powers and bring in new customers. 

Funding needed

Full frame is looking to raise $600,000 in order to see our vision come to life. The money will be spent to purchase the assets of Alpine Dog Brewing, redesign the interior and patio, open the corner event space and bar, purchase a large stock of merchandise, build our kitchen, upgrade the brewery to make sure we create a quality product from day one, pay for licensing costs, and make sure we are successful in our early stages as a business.

Investor Perks

At each new tier you gain new perks as well as the previous perks listed.

$100

• 20% off all in house made Full Frame Beer

$500

• Free access to our mug club including a free shirt per year and 20oz pours for 16oz prices on select in house made beer or 25% off all in house made Full Frame beer

$1,000

• 25% off all other alcohol at Full Frame and The Dark Room 
• Invitation to annual investors party 

$5,000

• 50% off all alcohol and merch at Full Frame and The Dark Room
• $100 gift card for merch per year 

$15,000

• Participate in the VIP investors yearly collaboration brew day
• Free meal per month for you and a plus 1  

More perks

Is there something more you would like to see from us? Let us know!

Dividends

After 2 years of sales we plan to issue 30% of our yearly profit as dividends.