The apparel industry still designs for the “average of last century,” leaving women underserved with poor fit, low comfort, and high return rates. Aura, powered by TruMeasure AI, flips the model—using 360° biometric scans to deliver truly custom-fit apparel, starting with the bra.

By solving the #1 pain point in women’s apparel—fit—we’re unlocking massive opportunities across categories while driving confidence, comfort, and well-being for women everywhere. Our platform is designed to scale: each scan fuels an evolving ecosystem of custom products, recurring revenue, and data-driven growth.

Aura isn’t just making better bras—we’re redefining a $1.8T global apparel and wellness market. Join top-tier investors like Ryan Graciano, Co-Founder of Credit Karma, to transform the future of women’s apparel.

Women's products promise better health, better fit, more energy, better sleep, and greater comfort—but when these products are designed for “one-size-fits-all” bodies built on systems from more than 4 generations prior, they fail the individual - and the modern woman. One-size-fits-all solutions ignore the unique shapes, needs, bodies, and life stages of each woman, leading to frustration, wasted time, and unnecessary health issues.

Without personalization, generic bra solutions become a costly guess rather than a reliable path to holistic wellness. It’s time to move beyond mass-market “one-size-fits-all” and deliver precision-fit women’s bra solutions that truly work for you.

Just as Stitch Fix turned clothing into a personalized, data-driven subscription experience, Aura brings the same level of bespoke curation to women's entire wellness journey - integrating 3D body data, AI-tailored protocols, and a seamless digital-to-physical ecosystem.

Aura flips the script on mass-market apparel by putting precision and personalization at the center of every experience.

Using TruMeasure AI-powered proprietary models with advanced 3D scanning and proprietary AI LLM through a 360-degree smartphone scan done by any woman in the comfort of her own space, we capture 100+ biometric data points and user input in under 30 seconds and translate these data points into perfectly tailored products—starting with our anchor apparel product, a smart-fit bra.

Delivered on demand, each bra is crafted to an individual’s unique shape, body, lifestage, and comfort needs, Aura makes it possible by eliminating guesswork, reducing discomfort, and unlocking a seamless, customized wellness journey.

As more women join the platform, our AI continuously learns and refines its recommendations, creating a self-reinforcing loop of ever-better fit, comfort, and confidence expanding into future products and services within her wellness ecosystem.

We’re launching with our custom-fit 'smart' bra simply because it tackles the biggest pain point in women’s wellness—proper fit—in a category worth $28 billion and plagued by millions of unnecessary doctor's visits annually due to breast concerns.

As an everyday essential, it delivers instant impact and massive data volume, jump-starting TruMeasure AI’s learning loop and proving the power of precision personalization before expanding into other adjacent wellness products.

With the simplicity of your smartphone, in the comfort of a woman's own space, she can quickly set up and scan a 360-body measurement in less than 1 minute and get her personalized fit! The technology's efficiency has been tested and provides early signals of 95% digital fit accuracy.

The engine powering personalized wellness at scale - with precision

TruMeasure AI uses proprietary data-driven IP on top of smartphone scanning to capture a precise 360° upper body view in under one minute. And, it is 100% private with no photos leaving her device.

Our advanced machine learning then converts more than 100 data points, balanced with user input, into made-to-measure sizing—fueling custom-fit products, on-demand production, and direct-to-you delivery.

Finally, fit and comfort are no longer guesswork. TruMeasure AI-powers the insight and analytics to get highly personalized, specific-to-you bra solutions that save time, money, and create holistic value across her wellness journey through life.

Provisional patent pending: filed March 2025.

We're at the intersection of demand and disruption. It's a perfect moment to reimagine well-being through AI and personalized fit inside the $1.8 trillion global wellness market opportunity.

With AI-driven personalization and on-demand manufacturing now mainstream, there’s never been a better moment to redefine wellness with precision-fit products that finally meet each woman’s unique needs.

Fashion AI is on the Rise

Imagine starting your day with Aura’s Smart Bra—designed just for you—and discovering that same level of personalization across every corner of your wellness journey.

It’s all part of one seamless platform that grows with you, turning Aura into your go-to for everything a woman needs to feel her best. As we add each new category, subscribers stay longer, spend more, and help us forge exciting partnerships in beauty, health tech, and wellness—building a true business ecosystem, not just a product line.

This unified approach turns Aura into a daily destination for every facet of women’s wellness. As customers deepen their engagement—we will be adding new categories over time, driving recurring subscription revenue, and unlocking strategic partnerships across beauty, health tech, licensing, and mind-body platforms.

By combining TruMeasure AI’s personalized fit engine with a curated lifestyle ecosystem, Aura empowers the modern woman to feel confident, comfortable, and fully supported on her journey to living her best life.

Aura’s leadership is a rare blend of clinical, technical, and commercial expertise—combining a breast surgical oncologist, technology leadership, AI and computer-vision pioneers, on-demand manufacturing veterans, and seasoned entrepreneurial brand builders. This cross-disciplinary synergy ensures our MVP isn’t just innovative, but clinically validated, scalable, and market-ready, ensuring confidence in our path to growth.

In addition, Aura is backed by incredible strategic investors and advisors who are helping us build towards becoming an ongoing, billion-dollar lifestyle wellness platform:

Imagine competing in the $1.8 trillion wellness arena alongside familiar names like Lululemon, Alo, and AG1—brands that have mastered style and reach but still treat customers as transactions.

Aura takes a different path by offering deeply personal, data-driven well-being that starts with a custom-fit experience and extends into every aspect of a woman’s daily routine. We won’t just win sales—we’ll build lifelong relationships, unlock recurring revenue, and set a new standard for what it means to feel truly supported in your wellness journey.

Aura’s moat is built on proprietary AI, privacy, and brand trust—barriers that competitors can’t easily cross. Each layer strengthens over time, creating lasting defensibility and long-term market leadership.

• Proprietary Fit Intelligence Engine → Defensible AI technology that improves with every user
• Aura’s multi-agent AI fit engine maps 100+ body points and lifestyle signals in real time. It creates a living, adaptive model of her body—delivering precision fit that gets smarter with every scan.
• On-Device Privacy & Trust Advantage → Category leadership through unmatched data privacy
• Unlike others, Aura runs entirely on-device. No photos are stored, no data is exposed. We’re building the most private, ethical, and trusted AI precision fit apparel solution in the market.
• First-Mover in Personalized Intimates → Owning the toughest category creates a lasting moat
• We’re solving the toughest category first: the bra. With 80% of women wearing the wrong size, our breakthrough in fit builds an anchor moat that expands naturally into apparel, wellness, and lifestyle.
• Community Network Effects → Early adopters and experts strengthen accuracy and advocacy
• Our founding testers, influencers, and experts co-create the platform, fueling data accuracy, social proof, and advocacy. This growing community compounds Aura’s advantage with every new user.
• Brand Moat in Women’s Wellness → Building a sticky lifestyle identity, not a commoditized product
• Aura is not just apparel—it’s the wellness copilot for her body and lifestyle. By blending personalization with identity, we’re building the next lifestyle brand with lasting loyalty.

Thank you for considering an investment in Aura. Your support isn’t just financial—it’s a bold vote for a future where bras actually fit every woman, not just the few. Together, we’re building a new kind of wellness platform: one rooted in personalization, powered by TruMeasure AI technology, and deeply committed to real-world impact.

As an early investor, you’re not only helping shape the future of women’s wellness—you’re also joining our founding community. That means early access to exclusive products, behind-the-scenes updates, and investor-only perks as we grow.

Let’s make wellness personal. Let’s make it accessible. Let’s build it together.

Forward-looking statements are not guaranteed.