Aura

Perfectly fitting bras, using AI

https://wefunder.com/aura

Total raised on Wefunder: 81540

Total investors: 12

Quick facts

  • $1.8T Market: Entering the massive wellness industry, starting with women’s intimate apparel.
  • TruMeasure AI copilot delivers custom fit—the foundation of women’s wellness—in <60 seconds.
  • AI fit intelligence, privacy, hardest category solved, community, lifestyle brand.
  • Led by world-class team with expertise in AI, eCommerce, Brand, & Manufacturing logistics.
  • Diverse Revenue: D2C custom-fit bras, B2B licensing, partner ecosystem, and future data marketplace.
  • Validated Tech: Provisional patent filed; Emory University partnership underway.
  • Backed by Credit Karma Co-Founder, Former Victoria's Secret Leadership, and more
  • Aura is building a personalized lifestyle brand with lasting loyalty.

Team profiles

Featured investor profiles

Aura

Perfectly fitting bras, using AI

Funded badge
Last Funded May 2026

$206,540

raised from 12 investors

What Investors Say

LEAD INVESTOR
Invested $50,000 this round
As co-founder, CTO, and now CPO at Credit Karma, I am a believer in the potential for AI to transform industries through novel approaches. It can be difficult, though, for founders to align on a problem big enough and discrete enough to be worth solving. I like companies that solve problems that are easily explained by a few words. The brilliance in TruMeasure is that it found a simple but plainly evident problem - traditional bras don't fit! They are difficult to size, limited by an antiquated system that is overdue for disruption. Since our initial discussions, I've been amazed by the momentum that Karen and Malcolm have created. They've assembled an impressive team of industry experts who've gone deep in figuring out exactly how recent advancements in AI can be applied to revolutionize bra manufacturing. This ability to assemble a team is what brought me across the line to join as an investor, because TruMeasure has proven it can recruit industry experts who will bring their vision into focus. Further, I've been impressed by their tenacity in forging strategic partnerships, which will be key in manufacturing and distribution. They've demonstrated to me that they have the tenacity to bring this product to market, and I'm eager to see it take shape.
What People Say