|1||100% growth in revenue from 2019 to 2020 - $418K to $900K+, with $2M projected for 2021.|
|2||Research from Harvard, Tulane, & Cal State finds significant physical & mental health benefits.|
|3||Credentialed with NYC Department of Ed., Loyola Marymount University, Yoga Alliance & more.|
|4||Engaged global community from 6 continents growing by 5K+ members/month.|
|5||People love learning with us: 80% online course completion rate (e-learning average is 15%).|
|6||Committed team with 100+ years combined experience in yoga, education, & entrepreneurship.|
|7||Great perks that make perfect no contact holiday gifts! Click link at the top of our profile.|
|8||Multiple markets: online ed ($171B), yoga ($130B), parenting ($1000B), mental health ($2.1B)|
Yoga Ed. addresses one of the fundamental challenges of our society —how to give children the tools they need to survive and thrive in an ever-changing world.
As a mother, female founder, executive, investor, educator, and yoga practitioner, I know that Yoga Ed.'s programs and business model are set up for success — both in terms of impact as well as revenue. I have watched the growth of Yoga Ed. for years, and have seen the team innovate and rise to the challenge at hand again and again.
This female-led team has worked together for 10+ years, has deep knowledge of their industry, and has the skills and expertise needed to scale this enterprise.
From bootstrapping to turning the problem of COVID into an opportunity, Yoga Ed. has always put the communities and children they ultimately serve at the center of what they do. This commitment to mission and vision is, I believe, what drives their success.
I'm investing in Yoga Ed. because I believe in the team, the importance of their work, the path they've walked to date and have laid out for the future, and the potential for return. Based on existing year-to-date revenue for 2020, Yoga Ed. is on track to more than double 2019 revenue!
21 years, 45 countries, 11,000+ schools, 78,000+ educators, 15M+ students to date.
COVID-19 has exposed and exacerbated existing mental health challenges. Prior to the pandemic, child and adolescent mental health conditions were on the rise. Nearly 50% of children have experienced one or more Adverse Childhood Experiences before the age of 12, and rates of depression and anxiety in youth have increased steadily over time (CDC, 2020).
A mental health crisis is now emerging. Previous studies suggest that isolation can be traumatizing, with 25% of isolated children and adults experiencing PTSD (Sprang & Silman, 2013). Early surveys on the pandemic indicate a rise in stress and behavior challenges in children, "with 68% of parents and caregivers reporting an increase in stress, and 33% reporting an increase in their child’s fussiness or disruptive behavior" (Minn & Hau, 2020).
COVID-19 will pass with time, but the mental health effects for children, teens, and adults are likely to ripple out for years to come. Grown-ups are now grappling with how to help the children and teens in their lives cope with the psychological effects of the pandemic including stress, anxiety, depression, and trauma.
For 20 years, Yoga Ed. has supported adults who work with youth – such as educators, healthcare professionals, and caregivers – with trauma-informed yoga and mindfulness resources to improve physical and mental health outcomes across all ages. 5 years ago, we brought all of our programs online.
During the pandemic, educators and mental health professionals worldwide have turned to Yoga Ed. as a trusted place of community, resource, and support.
Yoga Ed. understands that some people want to learn how to teach yoga themselves, and others are looking for an 'out of the box solution.' We address both these markets by offering a range of products broken into two categories.
Option #1: Do It Yourself
Online trainings that teach people how to teach yoga & mindfulness to children at their own pace from the comfort of home. Our online training courses give people the confidence and skill set to share the benefits of yoga with kids in their lives.
✓ 100% online, flexible training courses over 6-8 weeks
✓ Robust course material, including engaging video lectures, evidence-based curriculum, 24+ premade lesson plans that meet national PE & health standards
✓ Live weekly check-ins with experienced course instructors to dive into the weekly material and answer student questions
✓ Streamable on all devices: laptop, tablet, phone
Option #2: We Do It For You
On-demand access to fun, engaging classes that teach children (and adults!) the basics of yoga and mindfulness. Through our classes, kids do breathing exercises, yoga poses, games, visualizations, and relaxation activities.
✓ 400+ classes available on-demand, new classes added regularly.
✓ Classes are 3 – 30 minutes long
✓ Suitable for all ages (ages 3 to 18+, parents and teachers)
✓ Meets national standards, includes lesson plans and assessments
✓ Streamable on all devices: laptop, tablet, phone
As an online educational company, Yoga Ed. is well-positioned to support our customers at scale and address challenges that youth are experiencing in a safe, appropriate, and effective way... and we've got the research to back us up. As a result, we're seeing our growth skyrocket.
Yoga Ed. is on track to surpass 100% growth in revenue from 2019 to 2020 - $418K to $900K+, with $2M projected for 2021.
[Disclaimer: Projections are not guaranteed].
Our community is growing by 5K+ members/month.
Science has been an integral part of Yoga Ed. programs since day one. We recognize that the only way to know if we are achieving our goals of sustainably improving the health and wellness of children, teens, and adults is to measure it. That's where the evidence comes in.
Studies conducted by Harvard, Tulane, and the California State University of Fullerton have found that Yoga Ed. programs can improve physical, mental, emotional, and social health for all ages.
Our programs have been shown to:
Yoga Ed. continues to be the leader in yoga for youth. We have evolved and adapted to meet the ever-changing landscape of education - from in-person trainings in the L.A. Unified School District to online trainings with participants from across the globe. We have learned what it takes to stay effective and relevant, and in the process, we’ve reached 6 continents, 45 countries, 11K+ schools, 78K+ educators, and 15M+ students.
Yoga Ed. combines the efficiency and accessibility of online learning with structured cohort interaction and real human connection. This blended learning approach allows for maximum engagement, accountability, learning, and ultimately outcomes.
As a result, we have a 97-100% satisfaction rating from students and a completion rate 4X industry average. When people complete our trainings, they aren’t just getting a certificate - they’re actually prepared and able to confidently use the tools we teach.
But don't just take our word for it. Here's what our students are saying.
Our programs meet national and international Physical Education and Health Standards and are CASEL-approved to meet Social Emotional Learning competencies. Trainings are credentialed by the NYC Department of Education, Loyola Marymount University, and the Yoga Alliance.
We sit at the crossroads of multiple high-growth markets: online ed ($171B), yoga ($130B), parenting ($1000B), mental health ($2.1B).
We're kicking it into high gear to keep up with the demand for health. Now is the time to change the landscape of health and wellness for good.
By investing in Yoga Ed., you’ll help us to support the lifelong health of 111 million youth and towards our goal to increase revenue 10x by 2025, through a focus on:
At Yoga Ed., our success is defined by our ability to affect sustainable change through accessible programming that effectively improves physical and mental health, and not measured by short-term gains.
We are looking for a group of diverse and socially conscious investors who are focused on improving the health and wellness of communities worldwide as a primary indicator of success, and understand that this will in turn increase shareholder and stakeholder value.
This movement is meant to be community-owned, community-funded.
This is why we are inviting you to invest in Yoga Ed.
Yoga Ed. has financial statements ending December 31 2019. Our cash in hand is $190,000, as of October 2020. Over the three months prior, revenues averaged $94,600/month, cost of goods sold has averaged $630/month, and operational expenses have averaged $115,800/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Yoga Ed. offers yoga and mindfulness trainings, curriculums, and resources that cultivate physical, mental, emotional, and social health. We empower teachers, school counselors, parents, social workers, and mental health professionals to master, embody, and share these skills with children and teens. We offer educational opportunities ranging from free to $749, 1 minute to 6 months. So far we've trained over 77K educators to date.
Digital mindfulness is expected to grow to $2.1B by 2025, and we want to be THE yoga for kids provider in that space. We are projecting (but not guaranteeing) $10M in revenue for 2025, supported by B2C sales and B2B strategic partnerships and organizational deals. Our goal is to get Yoga Ed. into schools, healthcare settings, and social services across the United States, as well as in strategic international markets including Canada, Australia, and Japan.
Yoga Ed. Inc. was incorporated in the State of Delaware in October 2020. The company was originally formed as an LLC in 2015. Yoga Ed. Holdings Corp. has also signed an IP licensing agreement with Yoga Ed. Inc. and is a majority shareholder in Yoga Ed. Inc. A copy of the licensing agreement is attached to the Form C.
Since then, we have:
Historical Results of Operations
Our company was organized in October 2020 and has limited operations upon which prospective investors may base an evaluation of its performance.
Related Party Transaction
Refer to Question 26 of this Form C for disclosure of all related party transactions.
Liquidity & Capital Resources
To-date, the company has been financed with $64,000 in debt and $355,000 in equity.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 3 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Yoga Ed. Inc. cash in hand is $190,000, as of October 2020. Over the last three months, revenues have averaged $94,600/month, cost of goods sold has averaged $630/month, and operational expenses have averaged $115,800/month, for an average burn rate of $21,830 per month. Our intent is to be profitable in 36 months.
Yoga Ed. has increased revenue by 100% since 2019. We have implemented a digital marketing campaign, increased training frequency, and made strategic hires in management, marketing, design, and production.
We expect to maintain revenue through Q4 2020, then ramp up revenue in Q1 2021 as seasonality shifts and we introduce new content. We expect Q1 2021 revenue to increase by 20%. We plan to pull a first tranche in November 2020 and use these funds to make 2 strategic hires in marketing. Besides that, expenses will remain consistent.
We currently have approximately $190K in the bank, and continue to bring in revenue on a consistent basis. If we for any reason we are not able to raise, we will adjust expenses and plans for ramping up expenses accordingly.
Yoga Ed. will need to raise sufficient funds in order to grow the company as outlined in our profile and fundraising materials.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
To date Yoga Ed. has actually benefited from the shift in consumer behavior related to COVID-19, however we do not know what the future holds as it relates to COVID-19 and how that may affect our business and the economy in general.
Yoga Ed.'s growth is dependent on recruiting key sales personnel. We are confident that we will be able to find these individuals, however we have not identified them yet.
Yoga Ed. is betting that people will continue to be interested in the physical and mental health of youth. The science supports our offerings and yoga appears to be a firmly established practice in the field of health and wellness, however popular opinions and trends can always change.
Schools and teachers make up a significant amount of our business. If schools lose funding or are fundamentally restructured, our business model will need to change. We have considered this possibility, but will still need to pivot if this turns out to be the case.
The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
Our goal is to break out of the "children's yoga" category and compete with larger, established brands in the mindfulness and education spaces. We'll have to be strategic in how we position ourselves and how we nurture strategic partnerships in order to gain market share.
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