The furniture industry is at an inflection point.

Tariff talks may be on hold, but uncertainty still looms large for traditional furniture retail. Brands like Williams-Sonoma, RH, and Wayfair are bracing for potential spikes in import costs, and consumers are already starting to rethink how they shop.

We can’t predict what’s next — but we’ve been built for exactly this kind of moment.

The resale furniture market is growing 3x faster than traditional retail, and AptDeco is leading that charge. As consumers turn away from high prices and long lead times, they’re embracing smarter, more sustainable options like buying secondhand through AptDeco.

Our model is built to thrive in volatility - asset-light, tariff-resistant, and on the rise. As the cost of imported goods hangs in the balance, more consumers and retailers are turning to resale. That shift is accelerating demand for AptDeco’s platform. 📈

This is why now is the perfect time to invest. Disruption creates opportunity, and AptDeco is poised to capture it.

Invest or increase your investment NOW! 🧡

As a reminder, our round closes this month. This is it - it’s now or never! 

Best,

Reham

Co-founder & CEO, AptDeco