Invest in AptDeco (YC W14)

AptDeco is a venture-backed resale platform making buying and selling furniture easy, efficient, and sustainable. 

Led by former executives from Goldman Sachs, L’Oréal, and Amazon, we completely eliminate the hassles of traditional furniture exchange. 

With $84M+ in furniture sold, top brands like West Elm, Pottery Barn, IKEA, Room & Board, and Design Within Reach and 500K+ active users, AptDeco’s lovable brand is driving the circular economy for furniture.

At AptDeco, we believe that a well-loved home can be stylish and environmentally friendly. By connecting consumers with the perfect furniture, we not only help them save and earn money, but we’re also diverting millions of pounds of furniture from landfills.

Backed by Y Combinator and Tier I venture funds including Initialized Capital, AptDeco is revolutionizing the $702B furniture market.

What started as a New York startup has now expanded nationally, unlocking access to the best furniture while serving both our buyers and sellers from coast to coast.

*AptDeco is on track to profitability in H2 2024.

Americans spend $900B on home improvement projects every year, and a whopping $200B is spent on furniture alone.

People want furniture that fits changing tastes and new life events, whether upgrading for kids, bringing home a pet, buying a house, or moving in with a new roommate. Due to constantly evolving needs, many have turned to buying secondhand.

However, existing methods of buying and selling used furniture through sites like Craigslist and Facebook Marketplace fail to provide a good consumer experience. Haggling, no-shows, and awkwardly coordinating with strangers leads to frustration and wasted resources. And, meeting strangers to exchange goods carries potentially dangerous risks.

For those who buy new furniture, the environmental impact is staggering as over 12M tons of used furniture end up in landfills each year– that’s more than a million garbage trucks.

The linear consumption model—where furniture is bought, used, and then discarded—is unsustainable and harmful to our environment. People want a solution that is efficient, safe, and environmentally friendly.

Enter AptDeco.

We’re on a mission to transform the $702B furniture market, offering a seamless and sustainable way to buy and sell furniture. Our integrated platform makes furnishing a home easy.

With AptDeco, sellers can easily list their furniture with our enhanced photo and description tools and our pricing algorithm, which ensures competitive pricing to attract buyers quickly. Our advanced curation technology highlights high-demand items, making them more visible to potential buyers and increasing the chances of a quick sale. 

Buyers can, in turn, browse a curated selection of high-quality furniture from top brands, offering everything from vintage classics like a Herman Miller Eames Chair to modern designs like a West Elm dining table, using filters to search by brand, category, color, and more.

AptDeco’s proprietary scheduling and logistics software ensures a seamless pickup and delivery process. Our logistics team ensures furniture is safely moved from seller to buyer. Buyers don’t have to wait weeks for new furniture to arrive; we offer delivery within a few days, competitive with quick retailers like Wayfair and Amazon. 

Our comprehensive technology also allows for flexible scheduling, making it convenient for both buyers and sellers.

All financial transactions are managed through our secure platform, protecting both buyers and sellers from fraud and ensuring peace of mind.

We’ve now partnered with over 200 retail stores including West Elm, Pottery Barn, Article, and La-Z-Boy to bring our customers the best collection of gently used furniture anywhere.

Furniture retailers (big and small) face challenges with selling through their floor models and returns. In fact, furniture and home furnishings have the highest return rate among all product categories, at 15.8%. 

AptDeco provides retail partners new resale distribution channels and access to customers seeking high-quality discounted furniture.

We’ve helped our customers save $70M+ and our sellers earn $30M+ from selling furniture.

We’re proud to have over 40K customer reviews with a 4.6 out of 5 average rating, a 60% reorder rate, and an NPS score of 58.

AptDeco’s team has managed tech products generating billions in revenue and led teams of over 1,000 people at the world’s biggest companies like Goldman Sachs, L’Oreal, and Amazon. With expertise in brand development, we’ve launched global companies that have created billions in value and captivated 8M+ daily consumers.

In the past decade, we've transformed AptDeco into a beloved brand. Now, we’re ready to leverage our collective experience to build AptDeco into a household name across the globe.

As the first choice for furniture shoppers, AptDeco is transforming the $702B global furniture market, which is growing at a CAGR of 6%.

At the same time, the $58B furniture resale market is booming, driven by sustainable consumer habits and a growing preference for secondhand goods.

AptDeco generates revenue through transaction fees on each sale ranging from 13% to 49% and delivery services. With curated listings, no warehousing, proprietary logistics software, and in-house delivery, we’ve achieved $31M in cumulative revenue on $84M in cumulative GMV.

For brands, AptDeco not only benefits from transaction and delivery service fees, we generate recurring revenue from subscription fees. Our diversified approach ensures a steady and growing income stream, with profitable unit economics, an immediate customer acquisition payback period, a 49% profit margin, and a unit contribution margin of $61.

*Future financial projections are not guaranteed.

AptDeco is scaling rapidly, on track to reach 200K+ transactions in the next three years.

Our roadmap of continued product innovation, expansion into new markets, innovation in our logistics software that will reduce cost and improve pickup/delivery times and the launch of our app will build AptDeco into the go-to online furniture resale platform that meets the needs of buyers and sellers across the globe.

AptDeco is leading the furniture resale revolution.

We're raising on Wefunder to give our 500K+ users, fans of the brand, and passionate retail investors the unique opportunity to own a financial stake in our success alongside top-tier investors like Y Combinator and Initialized Capital. 

AptDeco is reimagining the furniture market, making furnishing a home as easy as renting one on Airbnb. With your investment, AptDeco is on track to become the first choice for furniture– everywhere.

Join us in reshaping the future of furniture. Invest today.

wefunder.com/aptdeco