The excitement is growing and a lot has changed since my last update
Last update: Sircles development was chugging along (picture yourself watching a tree grow)
This update: Holy shit! (picture little Forrest Gump running and breaking his leg braces)
Dear Sircles Community,
Sircles has turned a major corner and is now growing and well positioned to scale. We’ve spent years refining the app, resisting the temptation to pour money into downloads before we were confident that new users would stick around. But now—we are ready! The app is stable. The network effect is happening, and we’ve designed an experience aimed at delivering real value quickly—turning new users into engaged users.
We have active group chats with thousands of people in them. There are links (below)
A huge part of this has been honing the new user experience so that everything flows seamlessly. From hints and nudges, plus smart notifications that keep people engaged to small-but-powerful strategies—like automatically adding users to a group chat when they tag a friend in a Check-In, or notifying you when a friend marks themselves as "Going" to an event—we’re making it easier than ever to stay connected and keep conversations going. The result? Engagement has more than 10X’d over the last couple months. We’re seeing it everywhere—active users, invites, Favorites, users running daily streaks. Everything is trending in the right direction.
On the community front, we’ve built and launched multiple large group chats around topics people care about: What’s Streaming? (https://bit.ly/4i3cMc4), Sacramento Area Events (https://bit.ly/3RDT23X), Sacramento Kings (https://bit.ly/4iYgMvA), MLB (https://bit.ly/3FXH1ns), 916 Nights (https://bit.ly/3DX7MrG) and more. And recently, we launched two new ones—an Investor’s Group Chat where you can connect directly with the founders (you will receive a separate verification email with a link to the chat), and a group chat featuring the members of RAD Radio which now contains over 10,000 people (https://bit.ly/4iU8tRD). These group chats are a perfect way to stay in the loop and be part of the growing Sircles ecosystem.
Listeners of RAD Radio are affectionately called maggots, hence the name Maggot Army chat. Rob Williams, a member of our board of directors and the “R” in RAD can be thought-provoking and controversial at times. He regularly engages in the chat. He has taken a personal journey toward redemption and openness. You can listen to his episodes, and thousands of podcasts, for free in the Sircles App. We will soon have a ‘listen live’ button on the RAD profile as well. We pinned a special episode segment to the top of RAD’s profile… if you were ever a listener… you really need to hear this one.
Our presence in the business community is growing as well. Dozens of businesses have now subscribed and claimed their profile—and many of them have actively reached out to us for collaborations. Some big names like Mercedes Benz of Sacramento and Buffalo Wild Wings claimed recently. These partnerships have been huge for brand awareness, and several of these businesses have generously offered exclusive rewards for us to include in the Sircles reward store. It’s a win-win. They get exposure to a highly engaged audience, and Sircles users get real-world perks for being active on the app.
We’ve also opened up unprecedented access to our team, posting our daily work sessions online (https://radradio.com/sircles-sesh/) so you can see firsthand what goes into building a platform like this. Transparency has always been part of our DNA, and now you can witness the challenges, breakthroughs, and relentless effort that goes into making Sircles a success.
Looking ahead, we think 2025 can be our catalyst year. If we can attract enough active users, we plan to race toward a financial exit—a major liquidity event that rewards everyone who’s been on this journey with us. The pieces are coming together, and the momentum is real. We’re rewarding our community by starting this new crowdfunding campaign in private mode and an early bird special that keeps our valuation cap at the same level it was when we closed our last round a year ago.
If you haven’t jumped into the app lately, now is the time. Check out the new group chats, invite a couple of friends, and explore all the latest improvements. Every conversation, every Favorite, every connection helps drive us forward.
Let’s make history!
P.S. listen to us live tomorrow morning at 8am on RADradio.com
