SHARPENING OUR FOCUS

We are now in our season following our successful launch this past winter. I believe we will get a clear sign of what’s instore for our company over the next 8 months. I can tell you that momentum around RumShaker is growing steadily every day. We must stay firm with our Crawl-Walk-Run strategy of growing the company. Our crawl stage is expected to continue for the rest of 2025 and into 2026 with limited distribution in the metro Atlanta market and a focus of diving deep into our key accounts. For this reason, I have decided to pull back from the Florida market. The team’s focus and energy are better utilized in our home market where our primary job will be to build a success story here first before expanding. 

MOMENTUM IS BUILDING

Our first production run of 160 cases fully depleted through 15 accounts between November 2024 and March 2025. We completed our second production run of another 160 cases in mid-March. In the first week of April our new inventory is almost 50% depleted. We are still short of our goal of opening 50 accounts in 2025, but end-user sales and account reorders are starting to surge as we get into the full swing of the RumShaker season. To keep up with demand I’m moving our third/summer production up from June to May.

RUMSHAKER SEASON

RumShaker season will run every year from March 15 to October 15. That’s when we expect a surge in sales, activations and other marketing activities. Our first season is off to a healthy start with the addition of 10 new accounts since April 1^st. We now have 21 active accounts in metro Atlanta, and we expect distribution sales to increase to 50 cases per month by the third quarter. Currently we’re at 40 cases per month, up from 25 cases per month in December, January and February. Our monthly average goal for 2025 is 35 cases per month.

ACTIVATIONS

Our in store activations are driving sales. Consumers are experiencing the quality difference with RumShaker over other brands in the category. We are often selling out the stock at the retailers or prompting immediate reorders after significant shelf depletions. What’s even more impressive is our price point, near $50 and our large bottle size and we’re just entering spring. Retailers are telling us that our activation sales are the highest of any category. The challenge however are the repeat buys, which are longer than most brands because our customers take longer to finish our products due to the bottle size.  

PARTNERSHIPS

You will also see RumShaker at some significant venues and festivals over the next several months. We are partnering with mobile bartending services, major event concessionaires and event promoters to bring a REAL Taste of the Islands to Georgia. Atlanta Magazine Grill Fest, Grand Hyatt Buckhead Summer Pool Parties, Powder Springs Seafood Festival, Atlanta Caribbean Carnival, Mable House Amphitheatre Summer Series and many more in 2025. These are significant opportunities for product sampling that help drive overall growth as we create a success story in our home market of Georgia. 

Finally, I want to again express my gratitude to you, our Wefunder investors. Your support a few years ago helped the company survive a very rough patch. The task to keep the company growing requires that I stay vigilant in the search for funding opportunities outside our sales revenues. Some of you have asked about another opportunity to invest more. Although I will not be launching any crowdfunding campaigns this year, I am preparing for private equity discussions and accredited investor connections as our growth momentum shifts to a higher gear. If you have any questions about this, please reach out via this email: Admin@RumShaker.com.