HunniCo
PepsiCo’s Nearly $2B Poppi Buyout Proves the Booming Demand for Functional Beverages

Karin Butler
Published on Apr 2
Why This Matters for Hunni Co
- Market Validation: PepsiCo’s acquisition of Poppi affirms that functional wellness beverages are not a passing trend—they are the future. Major players recognize that consumers want beverages that support gut health, immunity, energy, and hydration.
- Growth Opportunity: The functional beverage market is projected to exceed $200 billion by 2030, driven by consumer demand for better-for-you alternatives to traditional sodas and energy drinks. Hunni Co’s Hunniwater and Hunni Co Wellness lines are designed to meet these exact demands with all-natural ingredients, honey-infused energy, and functional benefits.
- Strategic Timing for Investors: As PepsiCo, Coca-Cola, and other major corporations seek to expand their functional beverage portfolios, early-stage brands with a strong identity and loyal following become prime acquisition targets. Investing in Hunni Co now offers the opportunity to ride the wave of this booming industry before valuations skyrocket.
Join Us with our open Wefunder raise!
The Pepsi-Poppi deal proves that investing in functional beverages is a smart move with high upside potential. This is your opportunity to be part of the next wave of innovation in the beverage industry with Hunni Co. Our Wefunder campaign is now live, and we invite you to invest today.
https://www.forbes.com/sites/claraludmir/2025/03/17/pepsi-co-buys-poppi-/

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