We came across an article today. And it really hit a chord with us. We thought, "This is exactly it! This is why we're here and why we're needed. This is what people need to know!"
It's something that we've known from the outset and that it is something that needs to be addressed and met head-on. And it's not just with the CBD industry. It extends into the beauty, health and wellness industries (among others) as well. It is (one of the) reason(s) we do what it is we do.
Though there are hundreds of quality products available, the CBD market is flooded with scams, frauds, misleading products and just plain bad ideas.
Currently, the CBD market is completely unregulated. Almost anyone with some capital can get into the CBD business, and there’s been a glut of raw materials (raw hemp extract) available at falling prices over the past year, especially if you’re not too picky about the quality.
The result? Consumers struggle to know whether the CBD products they’re buying are legitimate or effective. Between completely fake products, and those that are misleadingly advertised, lots of people get turned off of CBD entirely, even if they might benefit from it. That’s unfortunate because, while there are a lot of overinflated claims out there, there’s ample evidence that CBD helps a lot of people.
While we normally focus on the positive aspects of the industry, and the highest quality CBD products, we also think it’s important to warn our readers … and put pressure on the hemp industry to do better.
Our mission is to do better. Much, much better. Because customers deserve a brand that they can trust. It is why we spend so much time sourcing the best possible ingredients for our products and eliminating any toxic, harmful or bad ingredients from any of our formulations. It is why we work to educate consumers so they know why it matters what they put in and on their bodies. It is why we seek third-party certifications to validate the quality of our products. And it is why we will continue to do whatever it takes to create the best possible products available on the market.
We are committed to reshaping the CBD industry. We are committed to the health and wellness of our customers. We are committed to being the best we can possibly be.
Read the whole article here: