Dear Johan, Thank you for investing in Billion Vegans and for your question. This discount does not affect previous investors. The purpose of our equity crowdfunding is to allow every like-minded individual or financial investor to own shares in the company, for the profit and to promote our mission.However, the cap, which represents the shares' price, increases over time to manifest the company's progress and the reduced risk. Most investors in the previous campaign did it at $4m cap while early-bird investors in the current campaign are doing it at $5.2m cap (20% of $6.5m cap). Please don't hesitate to ask for further information or to email me directly at alon@billionvegans.com.​ For a vegan world,--Alon

Hi Girish, please see below. For a vegan world, --Alon