The Largest Online Vegan Marketplace
Being vegan is more than just a dietary choice, it's a lifestyle change. Over 20 million consumers in the US are vegans, growing from 1% to 6% in just four years. But it’s no easy feat being a vegan shopper when you have to scour the web for hours, searching for vegan products, read the fine print to verify ingredients, then contact the sellers for more information only to discover that the product isn’t really vegan.
That’s why we started Billion Vegans. Founded by vegans, we’re a one-stop-shop online vegan marketplace with vegan certified products. We do the research and the authentication, so our customers don't have to.
4,500 Products and Growing Fast
Attracting sellers to a new platform is challenging but in less than a year we've managed to partner with established brands like Clif, Silk, Annie's Naturals and more. We host over 200 sellers offering more than 4,500 products, ranging across all categories, including grocery, fashion, cosmetics, home supplies, and more. Unlike most of our competitors, we rigorously certify our sellers and products to ensure that they are indeed vegan so that our customers can have a better, more convenient, shopping experience.
Our best-known and significant competitor is Amazon. They have only 5,000 vegan products but aren’t equipped to thoroughly certify that their products are actually vegan. In fact, while onboarding products we discovered that many “vegan” products that are sold on Amazon aren’t actually vegan.
Our Progress So Far
We started about a year ago with building the platform and a few months later we began onboarding sellers and products. About three months ago we reached the inventory critical mass and started experimenting with low budget marketing campaigns to optimize our platform and validate our business model. Currently, we're spending about $1,000 on marketing and having sales of about $2,500 - that's a 250% return on marketing investment. Because there is no market cap and assuming the ratio stays the same, if we spent $100K on marketing, we would have seen $250K in sales. moreover, the high retention and further marketing optimization may radically improve this ratio.
With this raise, if we hit our minimum goal of $100K, about 70% of your investment will go to marketing, 25% to operations and 5% to Wefunder fees. If we hit our maximum goal of $1,070,000, 50% of your investment will go to marketing, 45% to operations and 5% to Wefunder fees.
All our systems are ready for a massive scale-up. Your investment will help us get there.
Began building the marketplace
Raised a pre seed round of $300,000
Initial marketing campaigns
Start raising for a Series A
Help Us Build a Better Marketplace
I’d like to thank you for considering Billion Vegans as an investment. I’ve been in the startup game for quite some time, both as an entrepreneur and as an investor, and what I learned over the years is that choosing a good investment, while must be backed by a solid business opportunity, must start from passion, from the heart. If these two - passion and a growing market - sit well together, there just might be a chance of winning. This is how I feel about Billion Vegans, and I hope I can convince you to feel what I feel, and see what I see.
My first and true passion in life is my six kids, two of which are rescue dogs, whom I love very much. Two years ago, quite by mistake, I ran into a video about the dog-eating festival in China. It didn’t take me very long to turn vegan. As a very rational person, an engineer at heart, I’ve done my research, and I learned about the major health and environmental aspects of the meat industry, far beyond animal welfare. After changing my life, I decided to take my passion for veganism and use it to create something bigger. Billion Vegans was born out of my belief that within 20 years, most of the world could and will be vegan, and I am happy that I am devoting my life to making that happen. Even more so, I feel so lucky that I can combine my passion for veganism and my ability and experience to developing new ventures.
We started Billion Vegans out of personal experience. To maintain a vegan lifestyle I had to spend hours browsing the web, searching for products, reading the fine print, sometimes needing to reach out to the sellers for further information, tracking orders from multiple sites, often contacting customer service, and sometimes getting products that weren’t actually vegan. The availability, variety, pricing, and quality fell short, compared to my shopping experience before becoming vegan. Being a vegan consumer isn’t easy and we decided to change it. We build Billion Vegans as we want it to be for ourselves as consumers.
And so far, it seems that we are on the right track. We’re seeing that the need is real, shared by many and that the solution fits the need. The community embraces us. The stats are staggering - 6 out 7 people who try to be vegan, revert. We aim to change it, making it easier, affordable and fun, for everyone.
To summarize: if you are vegan - it’s an opportunity to impact your own life and the world, and if you are not vegan (yet) - I hope we convinced you that Billion Vegans is a great investment.
Thank you for your consideration,