The Coven

A coworking community designed for belonging

Last Funded November 2023

$1,695,351

raised from 109 investors

Financials

We have financial statements ending July 31, 2022. Our cash in hand is $933,728, as of July 2023. Over the three months prior, revenues averaged $87,107/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $186,852/month.

At a Glance

Fiscal Year Ends Jul 31
$809,472
+13%
Revenue
-$821,398
Net Loss
$28,421
+64%
Short-Term Debt
$3,330,500
Raised in 2022
$933,728
+13%
Cash on Hand
Net Margin:
-101%
Gross Margin:
99%
Return on Assets:
-180%
Earnings per Share:
-$0.08
Revenue per Employee:
$80,947.20
Cash to Assets:
68%
Revenue to Receivables:
9,753%
Debt Ratio:
506%
The Coven Financials and CPA Review Report 2021 and 2022.pdf

Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

The Coven is a co-working community designed for belonging. The Company is a network of physical and digital communities centered on the experiences of women, non-binary, and trans folks yet open to all. Formed in 2017, we create the conditions for physical and psychological safety to flourish, increasing our members’ biases for action and risk taking along the way. Our business is a catalyst for transformation offering workshops, connections, and coaching online and in person. 

Milestones

The Coven, Inc. was originally organized as an LLC on July 11, 2017. The company later converted to a Delaware C-Corp in August 2019.

Since then, we have:

  • $65K MRR
  • 750+ active paying members
  • Signed and opened The Coven's first franchise within 6 months of franchise launch announcement.
  • The Coven serves underdog cities in the middle and southern U.S. bursting with pent up demand
  • Beyond workspace, we offer a robust set of tools and content designed for professional development
  • Featured in Forbes, Fortune, Inc Magazine, Architectural Digest, Business Insider and more.
  • Have closed $1.535M of our current $2.5M seed round in the last four months.

Historical Results of Operations

  • Revenues & Gross Margin. For the period ended July 31, 2022, the Company had revenues of $809,472 compared to the year ended July 31, 2021, when the Company had revenues of $712,585. Our gross margin was 98.76% in fiscal year 2022, compared to 92.06% in 2021.
  • Assets. As of July 31, 2022, the Company had total assets of $457,532, including $311,957 in cash. As of July 31, 2021, the Company had $926,527 in total assets, including $779,384 in cash.
  • Net Loss. The Company has had net losses of $821,398 and net losses of $252,266 for the fiscal years ended July 31, 2022 and July 31, 2021, respectively.
  • Liabilities. The Company's liabilities totaled $2,314,892 for the fiscal year ended July 31, 2022 and $1,962,489 for the fiscal year ended July 31, 2021.

Liquidity & Capital Resources

To-date, the company has been financed with $347,281 in debt, $3,118,013 in equity, and $1,845,500 in convertibles.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 36 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 36 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

The Coven, Inc. cash in hand is $933,728, as of July 2023. Over the last three months, revenues have averaged $87,107/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $186,852/month, for an average burn rate of $99,745 per month. Our intent is to be profitable in 36 months.

2021 and 2022 were materially challenging with regards to the COVID-19 Pandemic. Since the date of our financials, we re-opened our spaces at limited capacity in July 2020; however, continued to see multiple variants in the following 2 years that didn't allow us to get to full capacity until 2023. 

The spread of COVID-19 severely impacted many local economies around the globe. In many countries, businesses were forced to cease or limit operations for long or indefinite periods of time. Measures taken to contain the spread of the virus, including travel bans, quarantines, social distancing, and closures of non-essential services triggered significant disruptions to businesses worldwide, resulting in an economic slowdown.

As The Coven was operating a physical coworking space throughout 2021-2022 during the COVID-19 pandemic, we incurred significant losses due to being unable to operate at full capacity and an increase in expenses due to rent back-pay as well as expenses incurred to develop a digital platform to supplement our physical space membership. 

We have seen a steady increase in memberships in the wake of the pandemic's easing and an increased focus on a new way of working. The Coven's private offices in existing locations are sold out and team memberships continue to grow as companies look to release traditional leases in favor of flexibility. 

We anticipate the next 3 months of revenue to be $409K. The Coven will be collecting franchise fees from our first two franchisees as well as additional corporate revenue that falls in Q3. Expenses will be at $542,242 driven by an increased spend in marketing to generate franchise leads.

We are not profitable, but completing the current $2.5M seed round will give us enough runway to become cashflow positive in the next 36 months. We anticipate consistent cashflow and additional opportunities for corporate and enterprise revenue as we expand nationally with the ramp up of franchisees.

Besides Wefunder, we have closed $1.558M in the current Seed round of funding and are looking to close $2-2.5M in total including monies raised via Wefunder. We have enough cash on hand to sustain the business and have started to deploy Seed capital to growth channels like sales, franchise development, marketing, and corporate partnerships. 

All projections in the above narrative are forward-looking and not guaranteed.

Risks

1

The Coven principally generates revenues through the sale of memberships. The Coven's results of operations could be adversely affected by declines in demand for membership, if we are unable to retain existing members, replace members who may terminate their membership agreements, or are unable to attract new members in sufficient numbers numbers or at sufficient rates.  

2

Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.

3

The Series Seed-1 share price and valuation were arbitrarily determined by the Board and management of The Coven, considering the state of The Coven's business development and the general condition of the industry in which The Coven operates. The offering price doesn’t have any direct relationship to the actual value of the assets, net worth, or other objective value criteria of The Coven.  


Other Disclosures

The Board of Directors

Director Occupation Joined
Elizabeth Giel Co-founder / Partner @ The Coven 2017
Bethany Iverson Founder / Partner @ The Coven 2017
Alexandra Steinman CEO @ The Coven 2017

Officers

Officer Title Joined
Elizabeth Giel Co-Founder 2017
Bethany Iverson Co-Founder/Partner 2017
Alexandra Steinman CEO and Co-Founder/Partner 2017
Erinn Farrell Co-Founder/Partner 2017

Voting Power

No one has over 20% voting power.

Past Fundraises

Date Security Amount
Priced Round $5,377
7/2023 Priced Round $273,055
3/2023 Priced Round $1,284,958
12/2022 Convertible Note $1,770,500
12/2022 Priced Round $1,560,000
8/2021 Loan $149,900
1/2021 Loan $55,509
4/2020 Loan $66,872
11/2019 Loan $75,000
6/2019 Convertible Note $25,000
5/2019 Convertible Note $50,000

Outstanding Debts

Issued Lender Outstanding
11/8/19 City of St. Paul
$60,685
8/16/21 SBA
$162,676

Related Party Transactions

Use of Funds

$50,000 6.5% towards Wefunder fees in connection with this offering, the balance to support franchise growth, hire additional team members with backgrounds in sales, marketing and finance. Additionally, to support marketing and advertising campaigns in identified expansion markets.

$941,984 6.5% towards Wefunder fees in connection with this offering, the balance to support franchise growth, hire additional team members with backgrounds in sales, marketing and finance. Additionally to support marketing and advertising campaigns in identified expansion markets.  Raising our maximum target allows us to allocate enough money to paid media and other brand-building efforts so that we can continue to successfully expand The Coven via franchising. Additionally, the funds will allow us to right-size the team with new hires who are experts in franchising, sales, and finance.

Capital Structure

Class of Security Securities (or Amount) Authorized Securities (or Amount) Outstanding
Common 15,000,000 6,000,000
Series Seed 3 Preferred 800,000 694,474
Series Seed 2 Preferred 2,100,000 1,998,975
Series Seed 1 Preferred 2,100,000 1,227,266

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Details