The Worthy Company

“Worthy is the future of food - delicious, low in sugar, high in fiber from plants and heart health from omega 3s and 6s.” Vanessa Rissetto, MS, RD, CDN

We're reinventing plant-based foods, by harnessing the power of PLANTS, making delicious nourishment accessible to ALL. It's better for our bodies, our spirits and our planet.

Most packaged plant-based foods are either looking to replace an animal based protein or are loaded with sugar without offering balanced nourishment.  Most plant-based yogurts offer protein and not much more.  Most pressed juices and smoothies contain more sugar per serving than a candy bar or soda and don't retain the natural fibers from the ingredient.  These products do not help consumers achieve healthy guts, which more and more studies prove is fundamental for physical and mental wellbeing

This poses a huge problem for consumers seeking the nourishment that our busy lifestyles demand and our bodies need: fiber, protein, multiple fruit and veggie servings from whole food ingredients - that actually tastes DELICIOUS.

WORTHY IS CHANGING ALL THAT. 

Worthy Bowls celebrate plants offering high fiber, excellent source of complete plant-based protein, multiple veggies and fruits as the lead ingredients, all 9 essential amino acids, Omega 3s and 6s and antioxidants, vitamins and minerals all naturally occurring from our whole food ingredients and they are unlike anything you have ever tried before. They are smooth, sweet and deliciously plant-based. A Gut Healthy snack everyone can enjoy.

THE WORTHY BOWL IS:

All-One-Bowl, smooth and sweet, deliciously plant based, made from whole superfood ingredients like mango, citrus, cauliflower, sweet potato, chia, legumes. Worthy Bowls come in 5 amazing fruit-forward flavors inspired by our favorite treats:

Vanilla Orange, Strawberry & Greens, Mango & Greens, Dark Cocoa Cherry and Pineapple and Greens. 

Each delicious bowl offers:

• veggies, fruits, legumes and chia
• Complete plant based protein - 8g
• Excellent source of fiber - 8g
• Only 8 gm of sugar
• 150 calories approx
• 3:1 carb to protein ratio for optimal recovery
  
• 3 gm of Omega 3 and Omega 6
• 9 essential amino acids
  

SO WHAT'S NOT IN THE BOWLS? NOTHING YOU'LL MISS...

THE EXPERTS AGREE:

“Protein and fiber are part of a healthy diet, and Worthy Bowls come out on top with 8g of fiber & 8g of protein from fruits, veggies, legumes and chia in every bowl. An added bonus is the low sugar content, which ensures blood sugar stabilization.”

Vanessa Rissetto MS, RD, CDN. Co-Founder, Culina Health Acting Director, Dietetic Internship, New York University

AND SO DO OUR CUSTOMERS

WHAT MAKES WORTHY BETTER:

1. Healthy, nutrient dense and delicious recipes

2. Whole, real, superfood ingredients are the foundation of every product we offer

3. Accessibility in terms of price point and convenience: plant-based nutritious foods should be readily accessible, and not priced as a luxury item

We constantly raise the nutritional bar and flavor bar in our Bowls: every superfood ingredient is chosen for optimal nourishment benefit and deliciousness

We use the best ingredients mother nature provides, all ingredients you know and love.

No other packaged product embraces the WHOLE food ingredient by using the entire, fiber filled, delicious, wholesome ingredient.

TRACTION

Our growth shows we have tapped into something huge. 

We project $30M in Revenue by 2025: and that growth does not reflect the new products and product line extensions for the entire family we have in our innovation pipeline

In 2021 alone we launched Costco, QVC, Wegmans and regional specialty chains growing our distribution 3X with velocities reaching category leadership position all while achieving a 4x growth on our direct to consumer channels TheWorthyCompany.com and Amazon, QVC and soon to be Thrive Market. 

PRE-ACQUISITION GROWTH STRATEGY

Our omni-channel distribution strategy permits Worthy to be consumer obsessed and agile, and better prepared to mitigate channel-specific risk. (ie contraction at retail due to pandemic). Our channel strategy capitalizes on a symbiotic relationship between direct to consumer and brick and mortar growth. Further through our proprietary manufacturing process, we developed Worthy Bowls to enjoy a 6 month refrigerated shelf-life and innovated for ambient final-to-consumer e-commerce shipments allowing for optimized profit margins. 

PRE-ACQUISITION GROWTH STRATEGY

We have a category creating product and employ a strategic vision of growth specific to channel and adopter stage. 

Direct to Consumer: pre-acquisition growth strategy: 26% of projected revenue

Worthy is a consumer obsessed brand and it is mission-critical to our success that we continue to prioritize our direct to consumer businesses on TheWorthycompany.com, Amazon, QVC, and soon to be Thrive Market. These channels afford direct communication with our consumers and a pathway to longterm brand loyalty. We focus on customer retention and our 40%+ repeat purchase rate, continuing our 5x vs LY subscriber base growth, engaged social media following and growing legion of influencers supporting our brand. 

• Revenue growing 4x LY

• Subscribers to grow 5x over LY
• 38-40% /month avg repeat purchasers
• 3.9% conversion rate direct website
• AOV increased to $35.33/LTV $132
• Average order frequency every 26 days
• Retail ecommerce accounts in development
• 15k+ social media followers
• 30,000 visitors to website / month

Retail: pre-acquisition growth strategy: 38% of projected revenue

In 2021 we targeted and launched into Wegmans in the North East/Mid Atlantic and Bristol Farms in California, targeting industry leading retailers with early adopter customer bases. These retailers also are found in regions supported by our ecommerce customers from our heat map analysis. Expanded retail distribution in existing ecommerce regions reduces marketing and customer acquisition expenses and solidifies our strong brand following. 

Since launch, velocities have grown 50% and are now at half a case per store per sku average and in top stores 6.5 units per store per sku, quickly gaining on department leadership position despite lack of demos or traditional marketing levers. 

We employ a mix of direct deliveries to accounts and a partnership with national distributors UNFI and Pod Foods.

2021 Revenue will grow 4x  vs LY. Given our velocities and adoption rate, we have targeted retailers lined up for rapid expansion into 2022, with a projected growth of 7x 2021. We partner with premier Sales Broker C.A. Fortune, with their extensive relationships with targeted accounts to execute on this vision.

Alternative Channels: pre-acquisition growth strategy: 28% of projected revenue

In 2021 Alterative Channel accounts like Costco and Food Service accounts like UCLA, in region-appropriate locations to our adopter strategy, drove revenue and grew brand awareness at reduced acquisition costs. We will continue to grow this channel as more normal life resumes. 

2021 sales doubled and 2022 growth in this channel, following on proven successes, is projected at a 6x growth rate. Worthy Bowls meet consumers demand for ready-to-eat, plant based, healthy options at accessible prices in Micro Kitchens, growing Vending, and Cafes.

A Covid-paused full scale Food Service Launch will resume in 2022.  Food Service will include both single serve packaged Worthy Bowls, and multi-serve packaged Worthy Bowls.

GROSS MARGINS

Worthy developed a proprietary production process and established a supply chain. With that significant achievement, we have a clear line of sight on fully opmtimized gross margins. Producing at scale yields 50%+ savings in ingredients and labor, which account for 78% of the total cost structure. Further, our strategic Distribution Channel mix optimizes margins. 

THE MARKET

The market opportunity is enormous and we are tapping into it with the right product at the right time. 57% of US households are consumers of Plant-Based Foods. The total category grew 27% in 2020 alone, and it is projected to be a $160B category by 2030. 

Worthy was recognized by Industry Analyst (Natural) SPINS:

Worthy Bowl - Superfood Innovator 11/2020

“Superfood laden meals - across breakfast to dessert - provide the retailer an opportunity to lead innovation and differentiation ..” SPINS

There is no contraction in sight. The opportunity to capitalize on this market trajectory is only continuing to grow

INNOVATION PIPELINE - WE ARE JUST GETTING STARTED

Our promise of well-rounded, plant-based nourishment extends across multiple product categories for the entire family.

OUR STORY

We believe all people are worthy of plant-based, nourishing foods that feed the body and spirit.

WORTHY: A COMPANY, A BRAND, A PROMISE AND A MOVEMENT.

created to ensure that plant-based nourishment is accessible to ALL and to inspire a global wave of self-worth and love. Every purchase of a Worthy Bowl supports One Simple Wish and Graham Windham, and this is the just the beginning. 

Thank you for your consideration of our Worthy opportunity. We hope if you believe in our mission and movement, you will decide to join our team as an investor and ride the wave with us all. 

JOIN US AND LET'S STIR UP THE FUTURE OF FOOD TOGETHER