Experience Meets Opportunity
Hi! I'm Klaus and I've been an entrepreneur my entire life. I have been based in Venice Beach for close to 10 years. My business partner Mike Meader and I have started a couple of companies that have gone public (woohoo!) and most recently we opened the first Ben & Jerry's Ice Cream Shop on the Venice Beach boardwalk. The Scoop Shop opened in April 2018 thanks to funding through a successful Wefunder campaign. The shop is now up and running and we have noticed that the over 15m visitors to the Boardwalk love a fun dining experience but that there is a lack of quality, affordable food options ... which is why we are back on Wefunder and ready for a new venture: bringing quality, affordable food to the worlds busiest beach. This new shop will be a wholly new concept; offering both NATHAN's world famous 100% beef dogs, locally sourced vegan dogs and a variety of amazing premium toppings, unique to our store.
Affordable, Premium Quality & Convenient
After opening Ben & Jerry's, we realized there are a lack of affordable places to eat on Venice Beach Boardwalk. Our Ben & Jerry's customers told us how much they would like an affordable, filling and fast option for lunch, a quick dinner, or a snack on the go. We realized if we could sell quality hot dogs with a side of chips and a soda at a great price we would have a great business that fills the needs of many families visiting the Venice Boardwalk. After several long meetings and focus groups we came up with the idea of a unique concept offering both 100% Beef and Vegan Dogs and are planning some exclusive toppings for our California market. We also have sold 1000s of oversized coffee mugs over the past 9 months which are a steal at just $4.95 - so we will offer a "Hot Dog in a Mug" Happy Meal for just $9.95 that includes a free huge Hot-Dog-Mug with a $14.95 retail value.
Our Goal: Serve Quality Food at Affordable Prices
Our experience, location, and price points give us confidence this will be a highly successful venture. We are aiming to open in Spring 2019 and are looking to raise up to $500,000 for this project. We anticipate hot dogs selling well year-round and believe we can also add additional income by building a catering business offering these amazing hot dogs to local schools, birthday parties and office buildings (Google, Yahoo, etc. !) We also feel that through Uber Eats, Postmates and other delivery services we can create a substantial off-premise business. Hot Dogs are the ideal food for parties, game nights, etc.
Location, Location, Location
Venice Beach is the worlds most popular beach - it attracts over 15 million annual visitors! With an average temperature of 65/70 degrees, Venice draws in visitors to the Boardwalk year round. Our store is in a high-traffic location, next to our amazing Ben & Jerry's Ice Cream Shop.
Note To Investors: This offering is being made by Surf Dog Inc., a Nevada corporation. This offering is NOT being made by Nathan's Franchising. As an investor, you may look only to Surf Dog, Inc. for any financial results, annual dividends and information. Nathan's Franchising, Inc. has not authorized or endorsed this offering. Nathan’s Franchising, Inc. does not stand behind this offering, and does not assure or guarantee in any way that your investment will be successful.
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