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Invest in Square Baby

Allergen Introduction + 100% Daily Nutrition Baby Food Subscription.

$809,695

of a $1,429,999 goal
INVESTMENT TERMS
$8M pre-money valuation Priced Round
$100, $250, $500, $1K, $2.5K, $5K, $10K, $25K, $100K

Highlights

1
Subscription Model with Strong Retention of 79%. Strong LTV:CAC Ratio of 5:1
2
75% Product Margin (50% including shipping) with National DTC Distribution
3
Proven Concept Serving 100,000+ Meals; Forecasted 12 Month Run Rate $1.1M (not guaranteed)
4
Experienced Female Founders: SBUX 1st Nutritionist; Genetic Counselor + Healthcare Startup Cofounder
5
Science-Based Brand Following AAP Recommendations (Allergen Introduction + Balanced, 100% Nutrition)
6
Tested for Heavy Metals and Winner of Clean Label Project's "Purity Award"
7
Target Takeoff Accelerator Graduates + Option to Launch in Retail + Online
8
Founding Members of Michelle Obama’s PHA "Veggies Early and Often" Campaign

Our Team

Pitch

To our knowledge, we are the only baby food brand that is dedicated to food allergy prevention. There could be others that we do not know about.

To our knowledge, we are the only baby food brand that offers 100% daily nutrition and allergen introduction. There could be others that we do not know about.

"Recent research like the LEAP, PETIT, and EAT studies show that introducing allergens early and often may help prevent food allergies. This is why USDA, AAAAI, NIH, AAP and more support introducing potentially allergenic foods like peanuts, egg, and milk as early as 4-6 months. We are proud to be one of the only baby food company offering 8 Top Allergens and an Allergen Introduction Menu including Almond Butter & Banana, Beet Berry, Blueberry Crush, and Hazelnut Pumpkin Pie. We are happy to offer parents a delicious way to introduce several allergens -- as part of their allergen introduction program." -- Katie Thomson MS, RD

We have strong, proven relationships with our national suppliers, organic farms, co-manufacturer, logistics and fulfillment partners.

With strong retention and loyalty, our 5:1 LTV (lifetime value) to CAC (customer acquisition cost) means that for every $1 we spend in digital ads, we make $5 in revenue over the customer lifespan. Because when parents find us, they stick with us. (Metrics based on first 3 years in market.)




















Overview