Square Baby

To our knowledge, we are the only baby food brand that is dedicated to food allergy prevention. There could be others that we do not know about.

To our knowledge, we are the only baby food brand that offers 100% daily nutrition and allergen introduction. There could be others that we do not know about.

"Recent research like the LEAP, PETIT, and EAT studies show that introducing allergens early and often may help prevent food allergies. This is why USDA, AAAAI, NIH, AAP and more support introducing potentially allergenic foods like peanuts, egg, and milk as early as 4-6 months. We are proud to be one of the only baby food company offering 8 Top Allergens and an Allergen Introduction Menu including Almond Butter & Banana, Beet Berry, Blueberry Crush, and Hazelnut Pumpkin Pie. We are happy to offer parents a delicious way to introduce several allergens -- as part of their allergen introduction program." -- Katie Thomson MS, RD

We have strong, proven relationships with our national suppliers, organic farms, co-manufacturer, logistics and fulfillment partners.

With strong retention and loyalty, our 5:1 LTV (lifetime value) to CAC (customer acquisition cost) means that for every $1 we spend in digital ads, we make $5 in revenue over the customer lifespan. Because when parents find us, they stick with us. (Metrics based on first 3 years in market.)