Sparrow uses A.I. to Help Athletes Improve Starting with Golf!

Last Funded March 2022


raised from 699 investors
Pitch Video
Investor Panel


⏱ 90% of our round is already taken (see to right or above)
🏆 Voted #1 as Most Valuable Company at prestigious Keiretsu Forum Expo (1000+ investors)
🏌🏻‍♂️Pro golfers: Martin Laird, Harold Varner III, Brittany Lincicome are investors + ambassadors
📱Our revolutionary App uses A.I. to help athletes improve, starting with golf

Our Team

The Problem We're Solving

Every athlete wants to improve.  For golfers, they typically want to break 100, 90, 80, par

Pro lessons are helpful but:
• take time
• can be expensive
• what is learned often doesn't stick
Once out on the course, the slice comes back, the hook comes back, etc.

No easy way exists to get immediate 
pro-level feedback in real-time … until now.

*** See Joe, our CEO, give a more detailed talk on the problem, here.

Solution: Sparrow helps Golfers Improve

After taking a video of your golf swing with Sparrow’s app, our A.I. will:
• Analyze your Swing
• Identify and Show you Deficiencies
• Suggest Tips and Drills so you can Improve.

In recent Closed Beta tests, 9 out of 10 golfers said they improved with Sparrow. 

Soon to be in All Sports

Although 100% percent focused on golf today, Sparrow is building its technology to allow it to expand rapidly into other sports in the future. Ultimately, Sparrow’s technology is not only for golf, but will be able to optimize all participation sports!

The Market

There are 24 million golfers in the U.S. alone. When we ask Golfers they typically say they're willing to spend $10/month or $20/month for Sparrow; often going up to $99 a month. Their reference price is the cost of a lesson or what they spend each year on golf ($2,800 on average going up to $13,000 for the serious golfer ).

Using the lowest number, $10 a month, and multiplying by 24 million golfers in the U.S., that gives Sparrow an addressable Market of $2 Billion dollars domestically. 

With 60 million golfers worldwide, that gives Sparrow an addressable Market of $7 Billion dollars globally.

99% of golfers have never experienced an A.I. golf swing app… but they will with Sparrow!

*** see Joe, our CEO, talk about Sparrow’s Market, here 

As Featured In:

More about the Team/Founders

Joe (CEO) outlines their backgrounds + hear from founders Sam and Todd:

Why Sparrow is a "GameChanger"

The Sparrow app has several features which make it, in the words of Harold Varner III, “a Game Changer”:

*** see Joe, our CEO, talk about Sparrow’s Competitive Advantages, here

Business Model & Financial Projections

Sparrow plans to use a Freemium model, which will maximize the viral spread of Sparrow and allow it to garner both paying and trial customers.

*** see Joe, our CEO, talk more about Sparrow’s Business Model and Financial Projections, here 

Marketing Advantages: Virally to Athletes 

Sparrow has the advantage of marketing to a customer segment that is identifiable both offline and online : athletes. Athletes tend to shop, watch and socialize in circles related to their sport. As such, the marketing cost to reach such a segment is lower than that of reaching the general population, which will be advantageous to Sparrow in it’s marketing efforts.

The Sparrow app has a secondary marketing advantage - due to its revolutionary nature, it is inherently viral. 

- 4 out of 5 Sparrow closed beta users recommended Sparrow to an average of 4.3 friends, which is 1.5x higher than that of your average app (2.68 per user). 

- The anticipated viral spread of Sparrow conveys another advantage to the company as it uses both social and paid marketing channels to spread the word about Sparrow. 

*** see Joe, our CEO, talk about Sparrow’s Marketing Plan, here

How Sparrow Got Started

All 3 of Sparrow’s founders have an athletic background. But it was really Joe our CEO’s experience coaching his daughter’s soccer teams that led to the ultimate creation of Sparrow:

Charitable Mission: $1 in $10

As part of this fundraise Sparrow is going to allocate one out of every $10 raised to help underprivileged kids learn the game of golf.

Studies find that kids who play golf, or participate in sports, benefit from:
• higher self-esteem
• better grades
• a better job and career

and Sparrow wants to help !

Check out the video below to learn more about our $1 in $10 initiative:

When AI + Mobile meets Human Movement

Sparrow is the result of A.I. and mobile phone processing coming together to make automatic analysis of human movement possible. The phone is essentially a super computer coupled with a high resolution camera available in your pocket - anytime and anyplace.

The Sparrow app takes full advantage of this situation - which only came about in the past 3 years - by using computer vision and machine learning to detect and analyze a golfer’s precise movements. Sparrow then uses a neural network that hones in on critical points of performance, allowing golfers, and soon all athletes, to seize control of their own athletic improvement.

As new advances like Lidar and 3-D modeling become prevalent and more feasible, Sparrow will continue to improve it’s apps, allowing all athletes to reach their full potential

Valuation / Pricing

In pricing this round we looked at all all the tech-classified companies on Crunchbase (which includes Equity Crowdfunding companies) that:

• did a raise in 2021
• are pre launch (pre-seed and seed) - like Sparrow

Of those that had information to verify that they were pre-launch and had a publicly-announced valuation, the average pre-money valuation was $19.9 million ($19.9 M).

So we decided to price our round lower (see to right), to (i) be conservative and (ii) make sure we are giving investors in this round a great deal.

Investor Perks

For those who invest in this round we’re offering Limited Edition, customized tier rewards signed by Pro Golfers. You can also check out our Investor Perks, here!

Investor Video Updates

Along with annual financial reporting, Sparrow’s CEO Joe, will provide detailed video updates every 2-4 months for all investors to stay informed on the company's plans and growth.

These inside-look, candid updates are not unlike the videos you see on this page. These will be straight from a CEO’s desk, sharing behind the scenes insight into the company as it grows.

So as an investor you will always feel you are right alongside us as we grow Sparrow. (note: video updates will be easily accessed via Youtube)

Full Investor Presentation 

For those who want to know more.
*** see Joe, our CEO, give Sparrow’s entire Business Presentation, here.

(Disclaimer: some of the content overlaps with videos above)

Investor Pitch Deck

*** see our full Investor Pitch Deck, here

So now that you know us, Come Join Our Team! 

Just click Below! Space is limited ...