South Austin Brewery
Texan brewery, makers of Evel Ale, the official Evel Knievel Tribute Beer
Our Ambition
We've doubled our sales from 2014 to 2015 and are on track to do the same in 2017—and that's just in Texas. We've added 2 new states and are ready to distribute in 15 more by 2018. Our facility can handle 3x our current production and we're prepared to rev it up. The demand of our new Evel Ale gives us the leverage to expand nationally, then internationally. Our goal is to ride the craft beer trend (growing 16% every year since 2010) and have Evel Ale and our classic Texas beers on every shelf.
Key Facts
- SAB on track to hit $1 million in sales in 2017; 2x growth year over year 2014-2015
- South Austin Brewery has licensing rights to Evel Knievel's tribute beer, Evel Ale.
- Distributing to 900+ stores in Texas, expanding to 15 more states in 2017-2018
- Official beer of the Evel Knievel Museum & sponsor of Doug Danger and the Spirit Skyrocket
- Craft beer market is worth $22 billion, growing by 16% every year since 2010
Documents
Why I Like South Austin Brewery
I was incredibly proud of my dad, he was a one of a kind character who did everything in his life boldly and with determination. Whether it was jumping buses and canyons, or just waking up every day full of imagination and purpose, Evel Knievel's drive is an inspiration to us all. Together, with South Austin Brewery, we have created a beer that is truly representative of Evel Knievel and how he lived his life. Evel Ale is a beer that honors this legacy - a classic brew that is for everyone, a beer for the ages that compliments the character of Evel Knievel!
Kelly Knievel
DAREDEVILS & BEER: A MATCH MADE IN HEAVEN
We're an award-winning Texan brewery and the makers of Evel Ale—the tribute brew to the legendary an iconic daredevil, Evel Knievel.
Evel Knievel was a notorious beer-lover. And like him, we want our customers to feel bold, ambitious, maybe even a little daring. Though not our first beer, Evel Ale is quickly becoming our most popular beer. At it’s debut at Evel Knievel Days, we sold out of three days worth of Evel Ale in just a few hours.
HOW IT BEGAN
"When I first took on resurrecting Evel Knievel Enterprises; one of the first goals I set was to help launch an officially licensed all American Evel Knievel brand of beer here in the United States. The primary obstacle was finding the right brewery that shared my passionate vision.
When I met Martyn Buffler and his team at South Austin Brewery, I knew we had found the right person and brewery. We all worked closely on the concept, design & dream that's now a reality. Evel Ale, a tribute to the quintessential daredevil Evel Knievel. The beer is an expression of passion and individuality. Martyn is more than just an entrepreneur, he's a visionary focused on innovation. He’s surrounded himself with a solid and experienced team. This is the kind of leadership that is needed to guide the SAB team to the next level and deliver Evel Ale to market nationally. I am excited to be apart of this project as both an investor and partner."
Meet Our Beers
Our portfolio is diverse, unique, and award-winning.
Our craft beers are delicious enough to both spearhead our flagship brick-and-mortar pub as well as hold their own at over 900+ stores across Texas. In just over two years, South Austin Brewery has become such a local favorite that we've more than doubled our number of barrel production every single year.
The One and Only Evel Ale
"Evel Knievel is the fountain of youth" The embodiment of living one's dreams, the manifestation of nothing into everything, and failing into flying high."
- Lathan McKay, President of Evel Knievel Enterprises
How it Tastes: Easy drinking blonde ale, light in body with a slight hoppy flavor and bitterness in check. Evel Ale our tribute to the quintessential daredevil. It is also an expression of passion and individuality. Brewed with the finest domestic ingredients, this All-American blonde ale is light in body and hop bitterness but heavy on personality.
Kol' Beer
Clean, crisp, refreshing Kolsch. A perfect balance between malt and hops with a full flavor and easily drinkable.
Crossroads
A robust coffee stout. Big malty and roasted flavor, brewed with a unique blend of roasted barley, chocolate malt and oats.
Texas Pale Ale
Big hoppy up front, clean, balanced, smooth finish. Heavy doses of late-addition American hops gives our TPA a big hop flavor and aroma.
Six String Saison
Spicy, Citric, Funky & Complex. Our take on the Franco-Belgian style farmhouse ale; could be described as an Imperial.
CRAFT BEER IS RISING FAST
Today, $25 billion barrels of craft beer are produced every year.
Craft & specialty beer sales have gone from $6.7 billion to $19 billion in the last five years. The industry has had double-digit growth every year for the past decade. In America, beer is a $100 billion a year industry with specialty and craft beer having just over 12% market share in 2015 (up from 6.5% in 2012).
$22 Billion
size of the craft beer market
12%
craft beer share of beer market
WE DOUBLED SALES FROM 2014 TO 2015
We're on track for continued growth in 2017 and targeting sales of over $1 million.
We opened our doors in early January of 2014 and launched our first beers to market in May; an early success with close to 800 barrels of beer sold. South Austin Brewery then doubled sales in 2015. We're now positioning ourselves for a successful 2017 with the national launch of Evel Ale along with our full line of beers. We've increased our capacity with additional fermenters and bright tanks. SAB is also transitioning to new packaging and moving to the 12oz format from the 16oz. We have also added a state of the art canning line to increase efficiency and meet the growing demand for our beers.
OUR BEERS ARE IN OVER 900+ LOCATIONS IN TEXAS ALONE
We're been working with 8 distributors to get South Austin Brewery on every shelf in Texas, then the rest of the U.S.
WE'RE NOW READY TO DISTRIBUTE IN 15 MORE STATES
We plan to leverage the demand of our Evel Ale brand and several of our classic Texas beers for shelf space countrywide.
Our partnership with the Knievel family and Evel Knievel Enterprises has created many opportunities for SAB, becoming the official beer of the Evel Knievel Museum in Topeka Kansas and the Harley Davidson of Topeka and Evel Knievel Days Festival in Butte, Montana. There are over 3,500 microbreweries & brewpubs across the U.S. and what differentiates us is the Evel Ale—the flavor and uniqueness of this brand.
OUR JOURNEY SO FAR
We're ready to produce 3x our current levels, increase margins, and spread our brand.
South Austin Brewery Founded
Granted Licensing Deal for Evel Knievel
Evel Knievel's family grants us the licensing rights to launch Evel Ale.
Evel Ale's Debut in Austin
Tthe Evel Ale buzz had spread so quickly that the brewery has received calls from all over the united states and different countries around the world asking how they can acquire a can, a 6-pack, a pint of Evel Ale.
HEB's Feature Beer
Evel Ale quickly becomes SAB’s number one brand and is being sold in all major Texas markets. Featured beer for HEB Summer campaign. Texas’s largest grocery chain.
Evel Ale makes its NASACR debut at Texas Motor Speedway
Partnership with Museum and Harley Davidson of Topeka, KS
Evel Beer to be served at bar & rest at the dealership and museum. Evel Ale merch will be sold at grand opening and ongoing in 2017. Historic EK 20,000 square foot museum will be located next to the dealership.
Evel Ale debuts at Evel Knievel Days in Butte, Montana
A 3-day supply of Evel Ale sold out within 4 hours at the beers national preview (Evel KnievelDays), the most popular Evel Knievel event in the world.
Partnership/ Sponsorship of Evel Spirit Skyrocket
SAB was proud to help sponsor the Return to Snake River Jump. MB sent 4-5 pictures with rocket and SAB logos etc.
Launching in Nevada, Florida, Colorado and South Dakota
Launching in New York, California, Illinois, Pennysylvania
Key events: Sturgis, Evel Knievel Days, Caesars Palace – Anniversary of Evel’s Caesars Palace jump, Evel Knievel Museum Opening
IT'S GONNA BE A WILD RIDE
“There’s a little Evel in all of us!”
Here at South Austin Brewery, we believe that. We live that and we invite you to do the same. It’s making the choice, even in a small way, to dare to go big. To rev it up and let it rip. That’s what this beer—and this Wefunder campaign—are all about.
We created Evel Ale as a classic 1970s style beer brewed in honor of the classic 1970s icon, Evel Knievel. A beer for the ages! It’s celebrating the timeless daredevil spirit in all of us, one can at a time.
From the day we brewed the very first batch, Evel Ale captured our patrons taste buds and their imaginations. It quickly leapt in popularity to become the most popular beer brewed by South Austin Brewery. And within just 4 months of launching Evel Ale—with few dollars spent on marketing or awareness—buzz has spread so wildly that the brewery has received, emails- calls from all 50 states and over 5 different countries around the world asking where they could get Evel Ale.
Our vision is to spread the distribution of Evel Ale as wide as the everlasting legend of the man himself. First across America. Then around the world.
We invite you to be a part of that journey. Let’s rev it up and let it rip. It’s going to be an exciting and wild ride.
Martyn Bufler
CEO, Chief Evel Officer
Meet the Founders
and the rest of the team
Raised
$1,107,347
From 259+ Investors
Interview
In 2014, a group of guys
who were committed to and excited about making exceptional Texas beers founded South Austin Beer Partners LLC. We wanted to focus on the kind of beers that we like to drink and enjoy here in Texas. We're also big fans of music and the live music scene here in Austin. We also wanted a music-centric environment that really represented the Austin culture and ideals. We built a giant sound stage and taproom right in the middle of the brewery that can hold a 10-person band. We recently added a new taproom upstairs for smaller acts and private parties & events.
Our goal is to bring all of that together in an environment where people can come in and hear great music, grab a bite to eat at one of Austin’s famous food trucks and enjoy great Texas beers. We call that South Austin vibe, the “liquid soul of Austin”.
1) These numbers include startups currently live on Wefunder if they pass their minimum target.
2) Some startups use two different laws at the same time (i.e., Regulation D and Regulation Crowdfunding).
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