Jack and Kiara met at Michigan State, and when they graduated in 2019, they decided to cut back on drinking alcohol and embark on a journey toward health. However, they had a hard time finding non-alcoholic options in social settings.

Determined to maintain their social connections while promoting wellness with other like-minded individuals, they embarked on a journey to craft functional non-alcoholic beverages designed to elevate daily rituals.

Tired of sugary sodas and not wanting to be the "water people," kombucha emerged as the ideal candidate. However, the challenge was finding a kombucha that seamlessly blended into social settings, rather than solely serving as a health tonic. This sparked our quest to reimagine kombucha as a social beverage without compromising its inherent benefits and delightful taste.

In 2019, Komunity Kombucha was founded to offer a better alternative. Unlike traditional soft drinks and other non-alcoholic options, kombucha boasts natural benefits such as lower sugar content, probiotics, and organic acids that bolster overall well-being.

Initially brewing at his parents' house in his hometown Chicago, Jack developed sophisticated flavors with botanical benefits.

In 2020, during COVID, Jack and Kiara moved into Jack’s grandparents’ home and turned it into a microbrewery.

They started selling kombucha locally from Jack’s 2007 Dodge Charger, however, given the retail restrictions created by the pandemic, they also participated in many farmers’ markets to sample, sell their products, and grow the brand.

Jack then joined a local kombucha company, gaining industry insights and utilizing a shared kitchen. In 2021, Jeff joined full-time as Director of Sales, expanding the business to 100 food service accounts that year.

After just 1.5 years, Komunity Kombucha outgrew the shared kitchen, and in 2022, they first moved production to a co-packer in Chicago to scale production. In 2023, the team partnered with their current manufacturer located in Madison, Wisconsin.

Kiara joined full time in 2023 and took on the lead marketing role, spearheading a rebrand in 2024, renaming the brand from Komunity Kombucha to RMBR (pronounced “remember,” standing for "real memories, better rituals").

Today, Jack's wife, Kiara, and Jeff are integral to the company. RMBR kombucha is dedicated to fostering authentic memories and enriching rituals, ensuring that every sip contributes to a vibrant, health-conscious lifestyle.

The Global kombucha market generated a revenue of USD $4.26 Billion in 2024 and is projected to grow at a CAGR of +13.5% to $9.1B in 2030.1

In the US, in the five years from 2020 to 2024, the kombucha industry surged at a CAGR of +19.7% to an estimated $2.8 Billion in 2024. From 2023 to 2024, the market grew +21.9% in just one year.2

Major players in this industry currently include GT's Living Foods, Health-Ade Kombucha, and PepsiCo.

According to SPINS, 3 out of the top 5 innovative categories across retailers are beverages.

1Source: Grandview Research, Kombucha Market Size, Share & Trends Analysis Report

2IBIS World, Kombucha Production in the US - Market Research Report (2015-2030)

Kombucha is a fermented tea, used in China & Russia for centuries as a natural probiotic superfood.

RMBR is one of the only kombuchas on the market that exclusively uses Sencha Green Tea & dry herbs + botanicals to flavor the product. It is slow crafted and made with only high quality, organic ingredients. The formulas naturally contain vitamins, organic acids, and functional benefits from fermentation and botanical ingredients.

RMBR uses zero fruit juice. Additionally, each flavor is designed for a specific function/intention and is formulated with adaptogenic, nootropic, or nervine herbs.

RMBR is smooth, crisp, and less vinegary than your typical kombucha. Enjoy as is, or as a mixer.

Midwest Roots, National Momentum: RMBR’s Growth Story. Our steadfast strategy has been to focus on sustainable revenue growth with an in-person presence approach to connect and engage with each new market.

We spent the first two years focused on R&D and have rapidly grown in multiple sales channels since our official launch in September 2021. Below is a chart showing our growth story over the past four years (2021-2024) since our official launch in September 2021.

Based on our strong penetration, distribution, new products and national expansion gains and projections, we are forecasting significant Year over Year growth from 2026 to 2030.

Much of our growth has been driven by our strategic decision to diversify across multiple sales channels, including Retail, E-commerce, Food Service, and Private Label.

Since 2022, in just three years, we’ve expanded across 16 states through strategic partnerships in retail, food service, e-commerce, and private label. We’ve secured over 750 accounts, including placement in 525+ retail outlets, now representing 70% of our overall business. Our retail footprint includes major chains like Jewel Osco, Sprouts, Erewhon, Fresh Thyme, Hy-Vee, and Mariano’s.

A key driver of this growth has been our success in establishing strong partnerships with 9 major distribution centers since launch.

RMBR stands out from our competition due to our unique formulations made using high grade Japanese Sencha green tea and functional herbs and botanicals.

RMBR is redefining kombucha by creating crushable, sparkling probiotic teas that people who hate kombucha actually love. Below is a detailed description of each flavor and their ingredients.

Channel Expansion

We have started shipping our products at 2 new 2025 KeHe distributors - Chino, CA and Ellettsville, IN. This is in addition to our 2 existing KeHe locations in Romeoville, IL and Aurora, CO.

Since much of our grocery business success to this date has been in the conventional grocery space, we are also keenly focused on growing more within the natural sales channel.

Our new partnership with Green Spoon's Take Root Program gives us the opportunity to build out our distribution network in the West Coast. As we gain a solid footprint in the West Coast, we will start to focus on expanding our natural channel presence in the East Coast.

Portfolio Expansion

Aside from launching in new doors, we are very focused on growing within the current business we have with Sprouts, Kroger, & Albertsons. By operating regionally with each of these banners, we can concentrate on boosting velocity within our existing placements. This allows us to leverage strong performance data to support national expansion within these chains.

In addition to expanding distribution with our existing retail partners, we are also planning to grow our shelf and category placement through new product launches that are scheduled for late 2025 to early 2026.

Marketing & Awareness

In addition to growing our store count and new products with our current retailers, we are also focused on expanding our product assortment within these stores based on our proven success.

Since our 2023 launch, we have gained enormous brand recognition and a tremendous following that we are going to invest in continuing to grow in current and new markets.

Currently, we have strong, healthy unit economics, with a 44% gross margin. Over the next 6-8 months, we are able to expand our margin >6 points to >50% through more efficient logistics, production and cost of goods.

We’re currently raising $500K to build on our strong momentum and accelerate our next phase of growth.

60% of the funds will be invested in marketing and internal structural growth to continue to drive brand awareness, customer engagement and sales.

1. Marketing – growing brand awareness and customer engagement
2. Partnering with a Marketing Strategist
3. In-Kind Product Event Donations
4. Tradeshows
5. Sales & Trade Spend– supporting personnel & strengthening retail partnerships to fuel growth and market penetration
6. Brokerage
7. In-store demos
8. In-store promotions
9. Retailer Ad Spend
10. New Business - on-boarding costs to support new distribution
11. Slotting Fees/Free Fills

40% of the funds will provide cash flow support to cut costs and help keep pace with our significantly growing distribution and demand.

1. Working Capital – providing additional flexibility for transition to co-packing
2. Scale – Increase inventory, bulk raw materials such as cans & lids

rmbr - re·mem·ber/rəˈmembər/

Standing for real memories. better rituals.

Organically posted by influencer, Alix Earle, on TikTok with 6M+ views.