Making the Best Ginger Beer in Ohio
We started with a lot of fresh ginger. More than 10,000 pounds of it. All that ginger, though, led us to the perfect ginger beer, one that's naturally gluten-free, low sugar, and finished with the right combination of sweet with a spicy kick. We started by selling our craft soda around town before realizing that many bars and restaurants were using it to make cocktails.
So three years ago, we decided to make our own ready-to-drink cocktail, a Moscow Mule. It comes bottled and pre-mixed, so it's not only delicious but easy to drink. It took a few years to figure out recipes and regulations, but in 2017, we started selling our Mule in stores. The key? Our ginger beer.
We're Now in Almost Every Kroger in Ohio
By itself, the number of Moscow Mule bottles we've sold -- 19k -- would be promising for proving our local market, but we're particularly excited about how we sold those Mules. From the start, we signed a deal with Kroger that puts us in almost every one of their Ohio stores. We also signed with Southern Glazer's, the largest wine and spirits distributor in the U.S., to help expand our retail footprint from 200 Ohio stores to hopefully several states by 2020.
Our Next Hard Soda Involves Kentucky Bourbon
By late 2018, we hope to have another product ready for market. By making a bourbon-based Kentucky Mule with our same ginger beer, we'll be able to acquire more shelf space, spread our distribution footprint, and grow to a national ready-to-drink cocktail brand.
Our Progress So Far
With a successful raise on Wefunder, we'll use the majority of the capital for marketing and staffing with additional funds going toward product development.
First Batches of Ginger Beer are Tapped
Cocktail Research Begins
As our summer months are filled with festival vending, we begin researching our cocktails.
Federal Permit to Operate Received
First Batches of our Moscow Mule Roll Off the Line
Two months later, they begin arriving in retail locations.
Targeted Marketing Roll Out Begins
Let's Spread Delicious Ginger Beer Together
Thanks for taking the time to research our company! Over the past six years we’ve had a lot of fun creating a drink brand that is both unique and tasty. The recognition we’ve received has been humbling. From all of the stories that have been written and the reviews we’ve received, we are always striving to connect with our customers to guide our growth. We know we still have a long way to go, but so far, we’ve progressed at every major step along the path.
We started down this road with a simple idea. There is a real consumer opportunity for a great tasting pre-mixed cocktail made with real ingredients. To this end, we’ve gone through over 10,000 lbs of fresh ginger and dozens and dozens of recipes working on perfecting drinks.
It’s now time to get the drink out to the masses. We’ve lacked any kind of a marketing budget and we’re confident that once we can get the product in front of people to try, we’ll win over the crowd. Our partnership from the get go with major retailer Kroger and distributor Southern Glazers speaks to their belief that the market is there - now it's up to us to go take it!
Thank you for your time. Cheers!