Details
1 | Winner - 2019 Outdoor Toy Awards. Nominated - "Best Startup Product" at 2020 CES Toy Awards |
2 | Strong economics - $12 COGs, $40 MSRP |
3 | Q3 2020 Product Launch. |
4 | First toy game mechanics are patent-pending, providing 20 years of protection |
5 | Val Vacante, an industry-leading product innovation strategist and connected play expert, is a key advisor on our Advisory Board. |
6 | Consultancy agreement with Design Edge to lead manufacturing - a toy design firm that has worked with Hasbro, Mattel, Spin Master & more. |
7 | Pressure Games is a benefit corporation with a goal of promoting social, active playtime for the healthy development of children. |
8 | We are working with 3 local Boys & Girls Clubs and 2 schools to incorporate our first toys into playtime and curriculum activities. |
Childhood today has a growing dilemma- as kids have been spending more time engaging in the digital world, they’ve been engaging in the real world and traditional play less and less. Parents are always “plugged in” and family time is suffering. This is having negative affects on healthy development for kids. Unhealthy kids equal unhealthy adults and thats a major bummer.
In looking for a fun alternative to screen-time in their own home, our founder and his son came up with a new take on “hide & seek” and the toy Countdown was born. This hide & seek toy inspires a new perspective, where tech was a tool of the play - but not the total focus. This retro inspired toy is used to help shape social, imaginative and active engagement in playtime for both kids and adults.
This toy combines the old school play of "hide and seek" with modern-day tech innovation for endless childhood fun, as well as three other game modes to offer something for everyone in the family. The toy encourages all of the components of healthy play by reinterpreting the game and it works like this:
But the fun doesn’t end with hide & seek! Countdown means Game on! for everyone with other family game night staples. With three other modes kids and families can try Table Co-Op to see if the team can beat the puzzles before the clock runs out, play Hot Potato to see who’s the last man standing, and Single Player to beat their personal fastest time.
After months of thorough research, development, iteration and refinement on our toy we realized we were onto a unique experience and have filed for a patent on the Countdown game-flow.
In the last 3 months, we've sent nearly 100 test units to reviewers, testers, and media outlets across the United States and feedback has resoundingly positive.
We’re packing a lot of tech punch in Countdown to make sure we’re ready for the future. There is a sophisticated foundation within Countdown to ensure we can keep play fresh through new types of games using any of our sensory or tactile features: bright lights, buttons, accelerometer, speaker and screen.
The total toy market is huge at $89B worldwide. Pressure Games is initially focusing a $10B slice of the US market comprised of Youth Electronics, Outdoor Toys and Puzzles & Games. Our current toys and concepts focus on these main sectors, which is an ample opportunity on its own.
In short order, we plan to move outward into other toy verticals and wider distribution into other countries.
Screen time is at epidemic usage levels. Parents are actively searching for alternatives. The problem is that there's only so many STEM toys a kid wants and parents are tired of 'cheap plastic' toys that get a hot-minute of use before being discarded for a tablet or video game controller.
Most toys just don't have the social or interactive aspect that kids want and Countdown delivers.
Marketing is always difficult for startups. You have to spend money to make money, but startup budgets are always tight. We have a strong advantage with our market segment as there is widening coverage through articles, newscasts and parents struggling with too much tech-encroachment into their kids lives.
Even before launch, this is providing ample opportunity to demo our vision for how tech toys can be an aide to play as journalists are seeking us out to back up their stories.
Below is an interview with our founders on ABC Sarasota's "Morning View" show. We've also been covered in SW Florida newspapers, SWFL Parent & Child Magazine and other outlets. Once we launch, our nationwide reach will only grow.
Parents aren't alone in thinking screen time is taking over. The American Association of Pediatrics is now recommending doctors prescribe playtime to kids (seriously!).
Our toys fill an unmet need for low-cost, active toys that kids want to play with and that parents are craving.
On December 5th, 2019 it was announced that Countdown earned a nomination for "Best Startup Product" in the Kids@Play Initiative Toy Awards. This is a major toy event with award winners announced during the Kids@Play Summit at CES in January.
Earlier this year, our early prototype won at the 2019 International Outdoor Toy Awards in London in the Outdoor Sports Category. The OTA is organized by toy industry expert Peter Jenkinson from Toyology and is the only event dedicated to Outdoor play. Hundreds of toy brands like Nerf and Aerobie compete for a winning spot in one of the ten outdoor categories.
We were also featured in the November issue of Southwest Florida Parent & Child Magazine as a new "Game Night" hit.
We have started an early testing reviewer program called Countdown Club and feedback has been unanimously positive. Here’s a glimpse of what early testers have to say:
“They’ve turned the TV off and are playing with it.” -Anthony
"Our Countdown prototype from Pressure Games is a BIG hit! My kids are playing hide and seek without me.... and I’m a little bit jealous!" -Sarah
“We had so much fun playing with the new game Countdown from Pressure Games. You can play hide & seek, hot potato, and more! So fun to play outside too!” -Austin & Caden
“We've been having a blast trying it out and really we've been fighting for turns with it.” - Lindsay
Pressure Games is so excited to be working with some of the best of the industry to bring this toy to market.
We've covered a lot of ground over the last year and we have a many solid mile markers line up on our way to launch.
In the toy industry today, the lower price range of toys (under $60) are static, one-time buys. At the higher end, there are plenty of STEM toys that receive updates to enhance their learning aspect.
Right out of the box, Countdown is ready to go with over a dozen awesome games and four different play modes. But gaming doesn’t end there, we think toys and play can evolve over time too. It's not just for the high-end of the market, and we're confident there’s a strong business model for bringing such updatability to Countdown and our future toys. Our update App is already providing new releases to testers as we refine the play experience, and will continue to do so well after launch. It provides a way for us to continuously engage with our users and will introduce them to new toys in the future. Most importantly, it keeps our toys relevant and exciting over time.
As noted, our toys will be updatable. Free updates will be available to all users for minor evolutions over time. On top of free updates, we’ll also be introducing an annual subscription for ~$20 / year to take advantage of major updates. The update service will allow us to add unlimited games, new play modes and other experiences over time. From a business and development perspective, updates are a low-cost, high-margin add-on that provides extra, optional value to our customers.
We’re evaluating multiple revenue streams in addition to yearly subscriptions. Other possibilities include one-off sales of specific modes or puzzles, allowing users to choose from an a la carte style menu of upgrades.
Countdown is the first of a family of tech toys based on classic playground games. After Countdown, we plan to release two toys a year, increasing as our development team grows.
We are working with manufacturing partners to determine final pricing. Initial estimates call for a per-unit COGS of ~$12 per unit on 10k units. With a $40 MSRP, this provides a >60% gross margin for direct sales and approaches 50% gross margin should we enter into bigbox retail. We are currently modeling a 10-15% uptake in subscription revenue and, in time, we anticipate that subscriptions will comprise 20-30% of our total revenue and a larger share of our overall profits.
Pressure Games is a Benefit Corporation with the mission of encouraging healthy and active play for children. We want that goal to be visible in our products, business goals, and community partnerships.
We are working with the local Boys & Girls Club and elementary schools to incorporate our first toys into playtime and curriculum activities. We aim to make healthy play available to all kids with the goal of expanding to the Boys & Girls Clubs on a national level.
We believe in the visibility of social change and have partnered with the following organizations:
Pressure Games has financial statements ending August 31 2019. Our cash in hand is $2,919, as of August 2019. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $7,500/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Overview
We create exciting toys that combine classic playground games with technology for a modern experience to target today's screen-focused youth. Our toys focus on fun first. They have the benefit of fostering group and active play to help kids be happier and healthier.
Our first award-winning toy, Countdown, combines hide & seek with unique puzzles that are played when found. Find the toy and beat the puzzles to beat the clock and win!
We hope to release 1-2 toys every year. With an average $40 MSRP (Manufacturer Suggested Retail Price) and manufacturing costs of $10-15 / unit, we are forecasting sales of over 1M units per year in 5 years. These are projections and cannot be guaranteed.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
Milestones
Pressure Games, Inc was incorporated in the State of Delaware in October 2018.
Since then, we have:
Historical Results of Operations
Our company was organized in October 2018 and has limited operations upon which prospective investors may base an evaluation of its performance.
Related Party Transaction
Refer to Question 26 of this Form C for disclosure of all related party transactions.
Liquidity & Capital Resources
To-date, the company has been financed with $9,540 in debt and $44,750 in convertibles.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 7 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We can rely on capital contributions from the Company's Founder and CEO, Alex Andreae as well as soliciting accredited investors in our network for additional capital if need be.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 4 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Pressure Games, Inc cash in hand is $2,919, as of August 2019. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $7,500/month, for an average burn rate of $7,500 per month. To fund short-term operations, the Company's Founder and CEO will personally fund expenses. If need be, the we are also confident in our ability to solicit investments from accredited investors in our network. Our intent is to be profitable in 14 months.
We've signed an agreement with Design Edge for final design and manufacturing setup for our first toy. There is a standard monthly payment of $2800 along with additional design work on a contract basis, estimated to average $1-2k / month leading up to launch.
The next 6 months will be critical for our company as we move towards manufacturing. Expenses are naturally expected to rise significantly to prepare for and commence with manufacturing.
We are planning an initial run of 5,000 units, set to release April 2020. We believe it will cost a total of $124k, including manufacturing and operations expenses. We plan on conducting a Kickstarter fundraising campaign in January, regardless of the results of this Offering.
1 | A primary product differentiator is our ability to update our toys through a companion computer application. This application will gather usage data for our toys to present to the user (time played, games won, etc) Due to regulations and restrictions on collecting information from children, we must take strict precautions to secure, protect and, in some cases prevent, gathering of personal information or identifiers. In the event that we are ineffectual in such precautions, we may be open to legal repercussions. |
2 | Our Intellectual Property protecting the game flow of our first toy titled “Hide, Seek and Defuse“ is currently in patent pending status. This innovative patent when and if approved could potentially put us in a position of strength within the marketplace, however as the patent is still in "pending" status, our best bet to protect ourselves is to simply grow the business. We intend to wisely utilize funding to achieve the objective of scaling the company as success and sustained growth is the best deterrent to competition. |
3 | As a manufacturer of children products, aspects of our business and our products may be regulated at the local, state, and federal levels. We may also be subject to future governmental regulations. The nature and scope of future legislation, regulations and programs cannot be predicted. While we anticipate that we and our products will be in compliance with all applicable governmental regulations, there still may be risks that such laws and regulations may change with respect to present or future operations. Such additional costs would increase the cost of investments and operations and decrease the demand for products and services. We and our products will be ultimately responsible for compliance with such regulations and for obtaining and maintaining all required permits and licenses. Such compliance may be time consuming and costly, and such expenses may materially affect our future ability to break even or generate profits. |
4 | The Company could be negatively impacted if found to have infringed on intellectual property rights. Technology companies, including many of the Company’s competitors, frequently enter into litigation based on allegations of violations of intellectual property rights. As the Company grows, the intellectual property rights claims against it will likely increase. The plaintiffs in these actions frequently seek injunctions and substantial damages. Regardless of the scope or validity of such intellectual property rights, or the merits of any claims by potential or actual litigants, the Company may have to engage in protracted litigation. If the Company is found to infringe one or more intellectual property rights, regardless of whether it can develop non-infringing technology, it may be required to pay substantial damages or royalties to a third-party, or it may be subject to a temporary or permanent injunction prohibiting the Company from marketing or selling certain products. In certain cases, the Company may consider the desirability of entering into licensing agreements to avoid the foregoing adverse scenarios, although no assurance can be given that such licenses can be obtained on acceptable terms or that litigation will not occur. These licenses may also significantly increase the Company’s operating expenses. Regardless of the merit of particular claims, litigation may be expensive, time-consuming, disruptive to the Company’s operations and distracting to management. In recognition of these considerations, the Company may enter into arrangements to settle litigation. If one or more legal matters were resolved against the Company’s consolidated financial statements for that reporting period could be materially adversely affected. Further, such an outcome could result in significant compensatory, punitive or trebled monetary damages, disgorgement of revenue or profits, remedial corporate measures or injunctive relief against the Company that could adversely affect its financial condition and results of operations. |
5 | There is risk that the subscription portion of our business model may not gain traction. While this is not the only revenue driver we have planned, it is a substantial portion. If our assumptions of 10-20% adoption rate are inaccurate, our forward looking projects may be negatively impacted. |
6 | The Founder / CEO Alex Andreae works part time at SourceCoast, Inc, where he is CEO, in order to continue operations and perform consulting work so that he may earn a salary until such time that Pressure Games is able to compensate him. |
7 | Alex Andreae, Chief Executive Officer and Chairman of the Board has substantial control over the Company. Alex Andreae controls greater than 85% of issued shares prior to this offering. |
8 | Lead Firmware Engineer Nilesh Kulkarni failed to receive an H1B visa and was required to return to India. We are utilizing remote working tools and have had no issues with continuous development over the few months he has worked remotely. While we plan to reapply for an H1B visa next year, until then and possibly longer term, remote work may contribute to diminished performance over time. |
9 | Company has no dedicated marketing personnel. After successful commencement of this offering, we plan to add such positions either through full-time or contracted positions. Until such a time as we are able to recruit into such positions, our marketing efforts will be diminished. |
10 | The Company might not sell enough securities in this offering to meet its operating needs and fulfill its plans, in which case the Company might need to reduce sales & marketing, engineering, or other expenses. Even if the Company raises the entire round successfully, we may need to raise more capital in the future in order to continue. Even if we do make successful offering(s) in the future, the terms of that offering might result in your investment in the company being worth less because of the terms of future investment rounds. |
11 | Our success is dependent on our product innovation, including maintaining a robust pipeline of new products, and the effectiveness of our product packaging, advertising campaigns and marketing programs, including our ability to successfully adapt to a rapidly changing media environment, such as through use of social media and online advertising campaigns and marketing programs. There can be no assurance as to our ability to develop and launch successful products or to effectively execute advertising campaigns and marketing programs that resonate with and appeal to consumers. Both the launch of new products and advertising campaigns are inherently uncertain, especially as to their appeal to consumers. Our failure to make the right strategic investments to drive innovation or successfully launch our products or variants of established products could decrease demand for our products by negatively affecting consumer perception, as well as result in inventory write-offs and other costs. |
12 | Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business. |
13 | We rely heavily on our technology and intellectual property, but we may be unable to adequately or cost-effectively protect or enforce our intellectual property rights, thereby weakening our competitive position and increasing operating costs. Despite our efforts to protect our proprietary rights, unauthorized parties may copy aspects of our products or technology, obtain and use information, marks, or technology that we regard as proprietary, or otherwise violate or infringe our intellectual property rights. In addition, it is possible that others could independently develop substantially equivalent intellectual property. If we do not effectively protect our intellectual property, or if others independently develop substantially equivalent intellectual property, our competitive position could be weakened. Effectively policing the unauthorized use of our products and technology is time-consuming and costly, and the steps taken by us may not prevent misappropriation of our technology or other proprietary assets. The efforts we have taken to protect our proprietary rights may not be sufficient or effective, and unauthorized parties may copy aspects of our products, use similar marks or domain names, or obtain and use information, marks, or technology that we regard as proprietary. We may have to litigate to enforce our intellectual property rights, to protect our trade secrets, or to determine the validity and scope of others’ proprietary rights, which are sometimes not clear or may change. Litigation can be time consuming and expensive, and the outcome can be difficult to predict. |
14 | As a Public Benefit Corporation, we are required to consider the social impact of our decisions. While electing to be PBC is intended to help our community and world as well as provide a benefit to marketing and sales, it will consume some time and resources that may not fully be offset by a halo effect rise in sales over the short or long term. |
15 | Any defects in the products we manufacture, whether caused by a design, manufacturing or component failure or error, may result in returns, claims, delayed shipments to customers or reduced or cancelled customer orders. If these defects occur, we will incur additional costs and if in large quantity or too frequent, we may sustain loss of business, loss of reputation and may incur liability. |
16 | We do not plan to pay dividends to shareholders in the near future and there is no guarantee we will ever receive any profit from operations so as to be able to declare and pay dividends to shareholders. |
17 | Miguel Dotres is a part-time officer. As such, it is likely that the company will not make the same progress as it would if that were not the case. |
18 | The Company is an early stage company incorporated in October 2018. Accordingly, the Company’s operations are subject to all the risks inherent in the establishment of a new business enterprise, including potential operating losses. Any investment in the Company must be considered in light of the risks, expenses and difficulties frequently encountered by companies in an early stage of development in new and rapidly evolving markets. These risks include the Company's substantial dependence on acceptance into a highly competitive marketplace surrounded by better funded and more established companies, our need to conduct product development, and our need to expand our sales and support organizations, respond to competition, manage changing operations, develop strategic relationships, control costs and expenses, maintain and enhance our brand, expand our product and service offerings, improve function and benefits, attract, integrate, retain and motivate qualified personnel, and rely upon acceptance and growth in our targeted markets. In addition to being subject to all of the risks associated with the creation of a new business, the Company will be subject to factors affecting business generally, such as general economic conditions, increasing government regulatory activity, scarcity of environmental resources, and competition. The Company believes that the estimates prepared by them as to capital, personnel, equipment and facilities required for their operations are reasonable, but until their operations have continued for a period of time, it will be impossible to determine the accuracy of such estimates. No assurance can be given as to the ultimate success of the Company. The likelihood of the success of the Company must be considered in light of the problems, expenses, difficulties, complications and delays frequently encountered in connection with the formation of a new business. |
Director | Occupation | Joined |
---|---|---|
Alex Andreae | Engineering / Management @ Pressure Games | 2018 |
Officer | Title | Joined |
---|---|---|
Liz Hughes | Chief Brand Officer | 2019 |
Miguel Dotres | Director | 2019 |
Alex Andreae | CEO | 2018 |
Holder | Securities Held | Voting Power |
---|---|---|
Alex Andreae | 4,500,000 Common Stock | 83.3% |
Date | Amount | Security |
---|---|---|
$3,050 | Convertible Note | |
05/2019 | $44,750 | Convertible Note |
02/2019 | $9,540 | Loan |
Issued | Amount | Interest | Discount | Valuation Cap | Maturity |
---|---|---|---|---|---|
05/31/2019 | $44,750 | 10.0% | 50.0% | $3,000,000 | 04/24/2021 |
Lender | Issued | Amount | Oustanding | Interest | Maturity | Current? |
---|---|---|---|---|---|---|
Alex Andreae | 02/28/2019 | $9,540 | $9,540 | 2.3% | Yes |
Name | Alex Andreae |
Amount Invested | $9,541 |
Transaction type | Loan |
Issued | 12/15/2018 |
Outstanding principal plus interest | $9,541 as of 10/2019 |
Interest | 2.3 per annum |
Outstanding | Yes |
Current with payments | Yes |
Relationship | Founder & CEO |
This loan has no maturity date and was issued by the Company's Founder and CEO, Alex Andreae. It is intended to be paid back once the Company is profitable and deemed to be in good financial health. | |
Name | Adrienne Andreae |
Amount Invested | $2,000 |
Transaction type | Convertible Note |
Issued | 04/20/2019 |
Outstanding principal plus interest | $2,000 as of 10/2019 |
Interest | 10.0 per annum |
Discount rate | 50.0 |
Maturity | 04/20/2021 |
Outstanding | Yes |
Current with payments | Yes |
Valuation cap | $3,000,000 |
Relationship | Sister |
Name | Luke Andreae |
Amount Invested | $11,500 |
Transaction type | Convertible Note |
Issued | 05/02/2019 |
Interest | 10.0 per annum |
Discount rate | 50.0 |
Maturity | 05/02/2021 |
Valuation cap | $3,000,000 |
Relationship | Brother |
Name | Nancy Andreae |
Amount Invested | $10,000 |
Transaction type | Convertible Note |
Issued | 04/29/2019 |
Interest | 10.0 per annum |
Discount rate | 50.0 |
Maturity | 04/29/2021 |
Valuation cap | $3,000,000 |
Relationship | Mother |
Name | Alex Andreae |
Amount Invested | $4,000 |
Transaction type | Convertible Note |
Issued | 10/03/2019 |
Interest | 6.0 per annum |
Discount rate | 35.0 |
Maturity | 10/03/2021 |
Valuation cap | $3,000,000 |
Relationship | Founder & CEO |
Name | Alex Andreae |
Amount Invested | $6,250 |
Transaction type | Convertible Note |
Issued | 04/15/2019 |
Interest | 10.0 per annum |
Discount rate | 50.0 |
Maturity | 04/15/2021 |
Valuation cap | $3,000,000 |
Relationship | Founder & CEO |
Name | Luke Andreae |
Amount Invested | $2,500 |
Transaction type | Convertible Note |
Issued | 09/26/2019 |
Interest | 6.0 per annum |
Discount rate | 35.0 |
Maturity | 09/26/2021 |
Valuation cap | $3,000,000 |
Relationship | Brother |
$50,000 | 40% - Employee compensation/wages.
20% - Product research and development.
12.5% - Working capital needed for manufacturing.
10% - Marketing and promotions, including attending CES.
10% - Consulting work for distribution, manufacturing and design.
7.5% - Wefunder fee.
|
$107,000 | 30% - Employee compensation/wages.
27.5% - Working capital needed for manufacturing.
15% - Product research and development.
15% - Marketing and promotions, including attending CES.
7.5% - Wefunder fee.
5% - Consulting work for distribution, manufacturing and design.
|
Class of Security | Securities (or Amount) Authorized |
Securities (or Amount) Outstanding |
Voting Rights |
---|---|---|---|
Common Stock | 10,000,000 | 5,400,000 | Yes |
The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.
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