Invest in PLEASE & THANK YOU

Bootstrapped, woman-owned American Cookie Brand with a cult following and over 3 Million in revenue

$333,110

of a $1,240,000 goal
INVESTMENT TERMS
Revenue Share Loan
2% of revenue 1.5X payback multiple
$100, $250, $500, $1K, $2.5K, $5K, $10K, $25K, $50K

Highlights

$1M+ Revenue

Earned over the last 12 months

1
Voted “BEST COOKIE SHOP in AMERICA” by USA Today with editorials in Food & Wine, GQ, Southern Living
2
Pacing to $3.5M in Revenue in 2024 with 34% YoY growth (not guaranteed)
3
Expanded nationally with retailers and distributors in 7 new territories. Doubled CPG growth in 2024
4
On track to launch GLUTEN FREE chocolate chip cookie dough: Retail launch Q4 2024, CPG launch 2025

Featured Investor

Our Team


PLEASE & THANK YOU

Invest in America's Favorite Cookie & Coffee Brand!

Founded in 2010 by cookie baker and culture maker Brooke Vaughn, PLEASE & THANK YOU® has operated 14 years in business with an average +34% year-over-year revenue increase.

Just by serving HOT COFFEE and FRESH COOKIES, we’ve grown from a 120 square foot kitchen to a cookie brand with a cult following. It’s been our goal to make your day. We’ve created hundreds of cool jobs, built a bubbling culture, met thousands of authentic people and served millions of our famous chocolate chip cookies.

We have opened 5 Brick & Mortar cafes, 1 bakery facility, and 2 mobile Airstream® units. With rapidly growing e-commerce and wholesale revenue streams, we are on a mission to become America's favorite cookie dough brand. We are expanding our market reach nationally through CPG (Consumer Packaged Goods), B2B (Business to Business), D2C (Direct to Consumer) and franchise licensing.

We strategically diversify our business and intentionally prioritize our people, ensuring that we are a sustainable, profitable enterprise.

THE BASIC

With 14 years of stable growth, we are ready to scale nationally

This is not a startup.

PLEASE & THANK YOU® is an established nostalgic brand. People love the messaging of our logo and our style of hospitality. Whether you’re buying a gift or indulging yourself, you’re experiencing PLEASE & THANK YOU® as a treat, a lift, a delight, a dopamine push. 

Our chocolate chip cookie is unforgettable. It’s made with southern-milled Kentucky Proud® flour, Michigan brown sugar, Belgium chocolate and European butter. No junk, just cookies.

ORGANIC GROWTH SINCE 2011
Future projections are not guaranteed

We are a HIGH-GROWTH opportunity offering a competitive & innovative revenue share model

Why invest? We’ve bootstrapped every step of the way. We’ve created something incredible and we think you know it. With Wefunder, an investment opportunity is extended to the people who have supported us for the last 14 years.

We get to share these sweet returns with our community, on our terms.

SWEET RETURNS

With this investment, we will be expanding our reach nationally through a steady growth of franchising, licensing and wholesale deals. By 2030, PLEASE & THANK YOU® is forecasted to make $25.5M in revenue with $7.5M in profits (not guaranteed).

As we grow, you profit from the sidelines, cheering us on. In addition to a sweet 1.5x return on your investment, you'll receive exciting updates & communications as we hit milestones.

This is the time to CHIP IN! So much goodness still to come.

Future projections are not guaranteed.

BEST COOKIE SHOP

PLEASE & THANK YOU® is a PROVEN SUCCESS

In a nationwide poll by USA Today we were crowned BEST COOKIE SHOP in America. And you know what? We earned that. We’ve got our recipe for success - a sticky brand, an irresistible product and a culture of optimistic maniacs, fueled by sugar and caffeine.

  • Our Mission: TO BE A DAY MAKER
  • Our Core Values: SERVICE - GRIT - AUTONOMY and PRIDE

We’re just quality people, making a quality product, taking pride in one another.

BIG FANS

The best part? We are a PROFITABLE COMPANY, potentially quadrupling our revenue in the next 3 years!

By 2030, PLEASE & THANK YOU® is forecasted to make $25.2M in revenue with $7.5M in profits. (Future projections are not guaranteed.)

We have a multi-channel strategic approach covering all of the gaps in the market: we sell via Brick & Mortar coffee shops, mobile Airstream® units, e-commerce (Direct-To-Consumer/DTC), Wholesale (Business-To-Business/B2B) and Retail (Consumer Packaged Goods/CPG).

WIDE ANGLE APPROACH

The brand-driven cookie industry is INCREDIBLY STABLE with STEADY GROWTH

The 2024 Cookie Market alone had a Total Addressable Market/TAM of $12.4B.

We have the opportunity to capture a Service Obtainable Market/SOM of $8.78M in 2 years and $32.6M in 4 years.

This is a great market for growth.

A GREAT MARKET FOR GROWTH

A study of our biggest inspirations and competitors revealed gaps in the cookie market

There is a widespread lack of high-quality, preservative-free cookie dough products that taste great. Our retail competitors focus on either Brick & Mortar retail or direct sales, missing out on significant revenue opportunities.

There is a market gap in Wholesale and B2B cookie dough products. Hospitality businesses like hotels, chains, restaurants, craft services, and coffee shops struggle to find premium cookie options that impress customers and maintain healthy profit margins.

INSPIRATION & COMPETITORS

We FOUND A NICHE in the gourmet and gluten free market with our delicious, cult-worthy chocolate chip cookie

  • We boast quality ingredients that have a direct Kentucky farm impact, ensuring the best quality while supporting regional agriculture.
  • Our product is frozen–avoiding preservatives and unnecessary shelf stabilizing ingredients. No junk, just cookies.
  • With 110% YoY growth in our frozen CPG cookie dough sales, the PLEASE & THANK YOU® "Dough Box" has laid the groundwork to scale nationwide, passing all local, state and federal inspections.
  • Mobile Airstream® Activations bring cookie and brand awareness with high-profile audience exposure: our most profitable and fastest growing revenue channel at 114% YoY
  • The dozen of our famous chocolate chip cookies is our top seller. The "Dozen Box" combined with our simple coffee program gives us a 28% higher AOV (Average Order Value) than a typical coffee shop.

Our competitive advantages have paved a track of stable growth and offer an exclusive opportunity for licensing agreements.

WHERE YOU WANT A PLEASE & THANK YOU

Our franchise model is PROFITABLE, UNIQUE and COMPETITIVE

We get franchise inquiries weekly—People are HOT for PLEASE & THANK YOU®.

Based on current market research, 5 in 10 of the fastest growing franchises in the US are in the Food & Beverage category. They include a cookie shop (Crumbl), a coffee shop (7Brew), and mobile treat unit (Kona Ice).

Most franchises only offer Brick & Mortar. We are taking a WIDE ANGLE APPROACH to expand our presence through franchising. PLEASE & THANK YOU® combines three of the most trending, successful brand concepts into innovative and flexible franchise options: coffee, cookies and mobile vending.

There are limited options for franchisees seeking excellent gourmet & gluten free products. Popular franchise models often suffer culture, brand and quality. Our lifestyle approach to franchising sets us up for a highly competitive franchise model.


THE GAME CHANGER

The Game Changer

In Q4 2024, we are launching a game changer product — the gluten free PLEASE & THANK YOU® chocolate chip cookie dough. With limited competition in groceries nationwide, the CPG expansion of the gluten free cookie is our most exciting opportunity yet.

  • The U.S. Gluten Free Products Market is $12.3B with a projected Compound Annual Growth Rate/CAGR of 10.1% from 2024-2032, making this one of the fastest growing food market segments.
  • Over 18,000 people search Amazon for gluten free cookies each month.
  • Approximately 31% of the U.S. population eat a daily gluten free diet.
HUGE
Future projections are not guaranteed

5 Year Vision: Scaling to our Series A

Growing organically since we opened, revenue is projected to surpass $25.5M in 2030 as we accelerate our growth with franchise, B2B distribution (bulk dough), retail wholesale (CPG), DTC (e-commerce) and financing rounds.

This Wefunder Revenue Share is a strategic investment round which allows us time to grow our EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) to get a larger valuation before shopping for equity partners.

Future projections are not guaranteed.

Current TRACTION & MILESTONES

  • We are on track to hit $3.5M projected revenue with a positive EBITDA in 2024 (not guaranteed)
  • Average 34% YoY revenue growth
  • Our mobile Airstream® activations have realized 114% YoY growth
  • We doubled our wholesale/B2B revenue from Q1 to Q2 2024
  • 2 contracted distributors for wholesale cookie dough, with wholesale representation in 7 states
  • 110% Average YoY growth with our regional grocery partners; more locations coming soon
CURRENT DISTRIBUTION

End Goal: Major CPG Exit FOR THE PEOPLE

We don’t just keep customers, we also keep employees. The majority of our leadership team has represented PLEASE & THANK YOU® for 8-10 years, giving PLEASE & THANK YOU® the best years of their lives. We’ve grown our culture with our people; prioritizing their personalities and creating leadership opportunities aligned with their lifestyle.

We’ve cultivated brand ambassadors.

  • Average employee turnover rate is under 24% (national industry average 76%)
  • PLEASE & THANK YOU® is certified women owned
  • Women account for 68% of our core leadership. We are an empathetic, inclusive group actively recruiting day makers across our industry.

We expect to scale to become the best cookie brand in America. Our strategic goal in designing a successful national expansion is to have a CPG exit FOR THE PEOPLE! We expect this exit to financially benefit the founding members of our team, those who were crucial to the growth of PLEASE & THANK YOU®.

After all, WE are PLEASE & THANK YOU® and we all deserve our BIG AMERICAN DREAM.

Future projections are not guaranteed.

Comparable Cookie Companies have demonstrated rapid exits with impressive multiples

COMPARABLE COOKIE COMPANIES


INVESTMENT PERKS

THANK YOU from Brooke

Guys, this is our incredible American Dream. Because of PLEASE & THANK YOU® we get to wake up early, make fresh coffee, play loud music and give each and every one of you a little treat. Thank you for being a fan of this cult cookie brand we created.

It’s such a cool job; it’s such a cool community.

We’re excited to offer you a way to invest in our future. I’ll be looking for high fives and congratulations over the next few months, as we raise funds and awareness around the national expansion of PLEASE & THANK YOU®.

Let’s be the next great F&B story to come out of Louisville, Kentucky. CHIP IN!


WE ARE PLEASE & THANK YOU
WOMEN OWNED, KENTUCKY PROUD.
Overview