INVEST
min $100
PLEASE & THANK YOU will pay investors 2% of revenues each quarter until 100% of your principal is returned plus 50% on top.
$1M+ Revenue
Earned over the last 12 months
Founded in 2010 by cookie baker and culture maker Brooke Vaughn, PLEASE & THANK YOU® has operated 14 years in business with an average +34% year-over-year revenue increase.
Just by serving HOT COFFEE and FRESH COOKIES, we’ve grown from a 120 square foot kitchen to a cookie brand with a cult following. It’s been our goal to make your day. We’ve created hundreds of cool jobs, built a bubbling culture, met thousands of authentic people and served millions of our famous chocolate chip cookies.
We have opened 5 Brick & Mortar cafes, 1 bakery facility, and 2 mobile Airstream® units. With rapidly growing e-commerce and wholesale revenue streams, we are on a mission to become America's favorite cookie dough brand. We are expanding our market reach nationally through CPG (Consumer Packaged Goods), B2B (Business to Business), D2C (Direct to Consumer) and franchise licensing.
We strategically diversify our business and intentionally prioritize our people, ensuring that we are a sustainable, profitable enterprise.
This is not a startup.
PLEASE & THANK YOU® is an established nostalgic brand. People love the messaging of our logo and our style of hospitality. Whether you’re buying a gift or indulging yourself, you’re experiencing PLEASE & THANK YOU® as a treat, a lift, a delight, a dopamine push.
Our chocolate chip cookie is unforgettable. It’s made with southern-milled Kentucky Proud® flour, Michigan brown sugar, Belgium chocolate and European butter. No junk, just cookies.
Why invest? We’ve bootstrapped every step of the way. We’ve created something incredible and we think you know it. With Wefunder, an investment opportunity is extended to the people who have supported us for the last 14 years.
We get to share these sweet returns with our community, on our terms.
With this investment, we will be expanding our reach nationally through a steady growth of franchising, licensing and wholesale deals. By 2030, PLEASE & THANK YOU® is forecasted to make $25.5M in revenue with $7.5M in profits (not guaranteed).
As we grow, you profit from the sidelines, cheering us on. In addition to a sweet 1.5x return on your investment, you'll receive exciting updates & communications as we hit milestones.
This is the time to CHIP IN! So much goodness still to come.
Future projections are not guaranteed.
In a nationwide poll by USA Today we were crowned BEST COOKIE SHOP in America. And you know what? We earned that. We’ve got our recipe for success - a sticky brand, an irresistible product and a culture of optimistic maniacs, fueled by sugar and caffeine.
We’re just quality people, making a quality product, taking pride in one another.
By 2030, PLEASE & THANK YOU® is forecasted to make $25.2M in revenue with $7.5M in profits. (Future projections are not guaranteed.)
We have a multi-channel strategic approach covering all of the gaps in the market: we sell via Brick & Mortar coffee shops, mobile Airstream® units, e-commerce (Direct-To-Consumer/DTC), Wholesale (Business-To-Business/B2B) and Retail (Consumer Packaged Goods/CPG).
The 2024 Cookie Market alone had a Total Addressable Market/TAM of $12.4B.
We have the opportunity to capture a Service Obtainable Market/SOM of $8.78M in 2 years and $32.6M in 4 years.
This is a great market for growth.
There is a widespread lack of high-quality, preservative-free cookie dough products that taste great. Our retail competitors focus on either Brick & Mortar retail or direct sales, missing out on significant revenue opportunities.
There is a market gap in Wholesale and B2B cookie dough products. Hospitality businesses like hotels, chains, restaurants, craft services, and coffee shops struggle to find premium cookie options that impress customers and maintain healthy profit margins.
Our competitive advantages have paved a track of stable growth and offer an exclusive opportunity for licensing agreements.
We get franchise inquiries weekly—People are HOT for PLEASE & THANK YOU®.
Based on current market research, 5 in 10 of the fastest growing franchises in the US are in the Food & Beverage category. They include a cookie shop (Crumbl), a coffee shop (7Brew), and mobile treat unit (Kona Ice).
Most franchises only offer Brick & Mortar. We are taking a WIDE ANGLE APPROACH to expand our presence through franchising. PLEASE & THANK YOU® combines three of the most trending, successful brand concepts into innovative and flexible franchise options: coffee, cookies and mobile vending.
There are limited options for franchisees seeking excellent gourmet & gluten free products. Popular franchise models often suffer culture, brand and quality. Our lifestyle approach to franchising sets us up for a highly competitive franchise model.
In Q4 2024, we are launching a game changer product — the gluten free PLEASE & THANK YOU® chocolate chip cookie dough. With limited competition in groceries nationwide, the CPG expansion of the gluten free cookie is our most exciting opportunity yet.
Growing organically since we opened, revenue is projected to surpass $25.5M in 2030 as we accelerate our growth with franchise, B2B distribution (bulk dough), retail wholesale (CPG), DTC (e-commerce) and financing rounds.
This Wefunder Revenue Share is a strategic investment round which allows us time to grow our EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) to get a larger valuation before shopping for equity partners.
We don’t just keep customers, we also keep employees. The majority of our leadership team has represented PLEASE & THANK YOU® for 8-10 years, giving PLEASE & THANK YOU® the best years of their lives. We’ve grown our culture with our people; prioritizing their personalities and creating leadership opportunities aligned with their lifestyle.
We’ve cultivated brand ambassadors.
We expect to scale to become the best cookie brand in America. Our strategic goal in designing a successful national expansion is to have a CPG exit FOR THE PEOPLE! We expect this exit to financially benefit the founding members of our team, those who were crucial to the growth of PLEASE & THANK YOU®.
After all, WE are PLEASE & THANK YOU® and we all deserve our BIG AMERICAN DREAM.
Guys, this is our incredible American Dream. Because of PLEASE & THANK YOU® we get to wake up early, make fresh coffee, play loud music and give each and every one of you a little treat. Thank you for being a fan of this cult cookie brand we created.
It’s such a cool job; it’s such a cool community.
We’re excited to offer you a way to invest in our future. I’ll be looking for high fives and congratulations over the next few months, as we raise funds and awareness around the national expansion of PLEASE & THANK YOU®.
Let’s be the next great F&B story to come out of Louisville, Kentucky. CHIP IN!
