Invest in NOURISHED3

Born from the personal struggles and triumphs of its founder, Annie, who dealt with acne and problematic skin for years, which sent her down a path of holistic health and healing and motivated her in 2010 to start her own YouTube channel focused on topics related to wellness, skincare, and lifestyle.

During her journey, she was able to work with some of the biggest skincare and wellness-focused brands on the market. But even though all these brands existed, none of them had truly dedicated their efforts towards skin health in a holistic way. It took her almost 10 years to heal and discover that achieving clear skin requires more than just external care. It involves external care, inner nourishment, and a peaceful mind, and scientific research can finally prove it. This led us to create...

Nourished3 is not just a self-funded start-up with an idea and no outside capital; it holds immense potential in the $1.8 trillion wellness market.

Nourished3 redefines skincare by focusing on wellness in a unique way. As the only player currently, we target biomarkers (positive and negative health indicators) to improve the skin microbiome, sleep, relaxation, nutrient absorption, digestion, hormone balance, and immunity, while reducing acne, aging, inflammation, mood swings, and cortisol levels to ultimately support skin health and longevity.

We've built a strong foundation of engaged supporters. Annie's strong customer connection through surveys shapes our product development, ensuring we deliver exactly what they want.

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Problem

Although numerous skincare products exist in this oversaturated market, most brands still focus only on topical standalone solutions, offering only short-term relief without addressing the root causes of problematic skin.

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Problem Driver

Here's why:

1. Seeing acne in the mirror triggers stress, leading to increased cortisol levels.

2. Increased cortisol levels cause inflammation in the gut and disrupt hormonal balance.

3. Hormonal disruption leads to an imbalance in your gut microbiome.

4. An unbalanced diet can exacerbate this imbalance, weakening the immune system.

5. A weakened immune system results in inflammation throughout the body and bloodstream.

6. This inflammation creates acne and accelerates skin aging.

And this cycle goes on and on! Achieving lasting skin results clearly requires a holistic skin-gut-brain approach!

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Market Validation

ACNE: 63% of shoppers buy acne-specific skincare products, making acne the top skin concern for Gen Z and Millennials.

STRESS: 60% of people experience severe stress and poor lifestyle habits. This figure rose to 66% among Gen Z and Millennials, making stress and anxiety their most reported symptoms.

GUT IMBALANCE: 54% of people with acne also have gut imbalances. Among adults aged 18-44, 63% of Gen Z and Millennials suffer from chronic digestive issues.

*McKinsey Global Wellness Report 2024

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Solution

We offer everything you need for lasting skin health, longevity, and whole-body healing, all through clinically formulated solutions under one brand. We tackle the root causes of problematic skin with a well-researched approach that prioritizes gut health and mental well-being alongside skin health, a concept known as Mind-Body Beauty, Psycho-dermatology, and Neuro-Glow.

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Opportunity

In a market where consumers are increasingly mindful of their internal and external health, we're tapping into a combined market value of $14.4 trillion, with a significant focus on the $14 billion acne treatment sector.

We hold a strong market advantage with Millennial women as our primary audience. This demographic spends an average of $1,380 annually on beauty, fitness, and wellness, with about $696 specifically for beauty products like skincare and makeup. Millennials are known for their higher spending in these areas, demonstrating their influence and purchasing power.

Moreover, the Mintel Trend Report confirms that current market trends are working in our favor.

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Why Now

This demand is stronger than ever across all markets, as the industry has become oversaturated with standalone offerings.

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Landscape

We are changing the conversation around skincare by offer a better-priced, research-backed, all-encompassing solution with an innovative skin-gut-brain approach.

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Team

We are tailor-made for this challenge and well-equipped to drive success. Our growth team has deep expertise in product development, marketing, branding, community building, and scaling businesses within the skincare and wellness sector.

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Collaboration

Including an award-winning cosmetic chemist, clinical nutritionist Sarah Morgan, gut microbiologist Dr. Amine, and HelloBiome, a clinical microbiome institution founded by Dr. Elsa Jungman, (patent co-inventor of K-18), all renowned for their knowledge on the skin-gut-brain axis. Together, we are developing coordinated formulations and conducting clinical trials that will help us promote healthier skin in the long term!

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Product

Our custom formulas use clinically studied, best-in-class ingredients with minimal to no water dilutions, boosting up to 70% of active ingredients, making them extremely effective.

They are also safe, non-comedogenic (pore-friendly), 100% vegan, and contain crystals to enhance overall skin health while being as natural as possible.

Most importantly, our products work, and our 3000+ five-star reviews and 62% returning customer rate prove it!

AVAILABLE PRODUCTS:

We launched three products focused on (SKIN) and one on (BRAIN) health.

• Clarify & Brighten Face Mask (in Q4 2020)
• Purify & Comfort Face Cleanser (in 2021)
• Calm & Hydrate Oil-Free Moisturizer (in 2022)
• Beauty Sleep Aromatherapy Spray (in 2023) marked our first product dedicated to brain health.

UPCOMING PRODUCT LAUNCH:

• Vitamin C Serum (in Q4 2024)

We are excited to announce the development of our first targeted supplements for GUT and BRAIN health, set to launch in 2025. This marks the completion of the N3 trifecta, reinforcing our commitment to holistic wellness.

• Skin-Gut NutriProSyn (in Q1 2025)
• Brain-Gut NutriProSyn (in Q1 2025)

These two innovative supplement technologies feature a unique trifecta composition, unmatched by anything currently available. They are developed for superior bioavailability (absorption rate) and will be backed by clinical trials, targeting specific biomarkers (positive and negative health indicators) linked to skin-gut-brain health. 

We are using a capsule-in-capsule technology, with the outer capsule containing vitamins, minerals, antioxidants (cell protectors), botanical extracts, and adaptogens (stress-relief herbs) in liquid and beadlet form, while the inner capsule holds skinbiotic and psychobiotic strains in powder form. This design supports the gut-skin and gut-brain axis, promoting skin health from within.

90% Microbial Cells (Germs)

• Skinbiotics and Psychobiotics: Support the skin's microbiome by balancing beneficial bacteria, reducing issues like acne and irritation.

1,000+ Species of Bacteria on Skin

• Botanical Extracts and Antioxidants: Nurture beneficial bacteria and protect skin cells, maintaining a healthy microbial balance.

Microorganisms Crucial to Skin Health

• Vitamins, Minerals, Adaptogens: Strengthen the skin barrier, reduce inflammation, and manage stress, promoting a healthier microbiome.

Skin Is 16% of Body Weight

• Comprehensive Approach: Our blend supports the skin’s diverse needs, optimizing its function as the body’s largest organ.

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Clinical Validation

Post-funding, we will market our (N3) SKIN-GUT-BRAIN Kit using clinical studies to validate its outcomes. Our studies are anticipated to support the following outcomes.

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High Standards

Banning around 1,700 harmful ingredients, compared to just 11 in the U.S., Nourished3 has met these rigorous standards with non-toxic, safe, and effective formulations that are already approved for sale worldwide. This is good, but ...

As no one really wants these substances on their skin.

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Customer Love

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Achievement

We are here to disrupt the industry! And so far, we have been doing quite well.

• We invested $250K and launched a single product in Q4 2020, generating our first 6-figure year at $300K in gross revenue in just three months.
• Each new product launch brings in $80K-$120K in the first month, demonstrating immediate success.
• Outperformed the industry average while successfully establishing an emotional connection and product-market fit.
• 30,0000 units sold and generated $1M in lifetime sales without digital marketing spend or the help of investors.
• We have organically grown our IG to over 26,000 followers, with 15% of our demographic being Gen Z' ers and 67% being millennials, both of whom value sustainability and clean products above all else. 
• Attracted over 7,000 paying customers and amassed over 15,000 email addresses + SMS subscribers.
• Our sustainable and effective strategy has already allowed us to break even, which is not typical for a company at our stage.

These achievements were accomplished only through our direct-to-consumer (DTC) model. With the potential investment, we aim to achieve positive cash flow and further scale our success.

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Go-to-market Strategy

We're more than just a startup—we're the real deal. With headquarters in Los Angeles and Munich, we've established a global presence, making our products accessible worldwide. Our fast shipping ensures timely delivery, with the US, Germany, and the UK as our largest markets. Our products comply with international regulations, easing market expansion.

We're poised to transform the industry through wellness-focused indie brand retailers, using an omnichannel approach that includes subscription boxes, wellness spas, hotels, and both online and offline retail.

Initially, revenue will come from direct-to-consumer website sales, with plans to expand into prestige spas and boutique beauty retailers. We'll drive retail velocity and customer loyalty with a robust omnichannel strategy, focusing on efficient major retail entry in later phases. Each phase will be supported by strong PR and influencer partnerships across YouTube, Instagram, and TikTok.

In recent years, several retailers approached us, but with only 20% of beauty brands achieving long-term success, we chose not to rush in with a small product line. Now, three years later, we're fully prepared with the right products and team.

Rather than starting with major retailers like Sephora or Douglas and being bound by exclusivity agreements, we've opted for a strategic approach. We'll begin with smaller retailers to validate our concept. Once proven, we'll leverage that success to secure better terms and prime shelf placement with larger retailers, ensuring success across both small and large markets.

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Projections

With our current breakeven status, our three-year growth projections outline ambitious yet attainable targets .

• PHASE 1: Strengthening Foundations through DTC Influencer Marketing, Paid Marketing, Beauty Subscription Ipsy, Wellness Spas, and Hotels and expand our customer base from 7000 to 25.000 customers, resulting in $3.2M in Sales by 2025
• PHASE 2: Establish a strong foundation and Retail Presence in beauty & wellness stores and Luxury Department Stores that value exclusivity and high-quality products, resulting in $7.1M in Sales by 2026

PROOF OF CONCEPT and sales velocity, providing us with stronger negotiation terms for attractive conditions and prime shelving, which is crucial for our success when entering major retailers like Sephora and Douglas in Phase 3

• PHASE 3: Capturing Mainstream Markets through Major Beauty Retailers like Sephora and Douglas, resulting in $15.5M in Sales by 2027

*forward-looking projections not guaranteed

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Use of Funds

We aim to scale our marketing spend from $0 to $560K, conservatively generating up to $4.9M in revenue over the next 18 months.

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Now’s your chance to join Team NOURISHED3 and become a part-owner of our brand. Invest today and be part of our journey!

Over the years, our community has expressed interest in investing in Nourished3, and now we’re excited to involve you in our growth.

Your investment will help expand our reach to influencers and retailers and complete our product lineup with gut and brain health supplements.

For a minimum of $150, you can join us in transforming skin health. We hope you'll invest in Nourished3 and help us scale to new heights. Thank you for believing in us and our mission. Stay nourished, stay inspired, and let's make a difference together.

Bonus:

Media Partnerships: We secured strong interest from two major multimedia companies with keen interest on a $1M equity-for-media deal structure each.

• 1. In the US, encompassing seven agencies (including Influencer and Brand agencies) They are keen on a $1M equity-for-media deal structure.
• 2. In the DACH region (Germany, Austria, Switzerland) which features 14 TV channels with 60 million views per month. They are keen on a $1M equity-for-media deal structure.

Commitment: We're thrilled to announce that two of the most highly reputable CPG VCs in the US have committed to leading our Series A round in the next 18 months.

This ensures that your investment is well-positioned to maximize returns and capitalize on potential opportunities.

Frequently asked questions: