Mother Kombucha

I am a founder-first investor. Tonya is a very backable founder. She is mission led, tenacious, coachable, and persistent. Most importantly, she believes in "doing well by doing good." I also look for three other key attributes in an investment; nimbleness, capital efficiency, and resilience. Mother Kombucha embodies all three. Self-manufactured, with a lean, agile team, they have demonstrated an ability to quickly capitalize on opportunities. A recent case in point is Costco. They are contrarians to the conventional way a beverage brand is built. Rather than growth for growth's sake, they have decided to be hyper-regional, focusing on penetrating retail, food service, hospitality, corporate and college campuses within a 500-mile radius of their facility. The above, paired with solid unit economics, make them capital efficient. Lastly, they have proven resilience. They managed well through the pandemic, have been punching above their weight in a tough competitive category, and have continued to grow. I am excited by this opportunity and hope others join me in investing in this brand.