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A Future Equity Agreement (SAFE) gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $10M eventually.
Let's start somewhere a little unexpected - 91% of Women Feel Misunderstood by Beverage Brands + Marketers
Providing millennial women optionality from a brand they can trust with our traditional + NA offerings.
Meet the Founders Behind Mom Juice: Kristin Taylor & Macie Mincey
The wine industry is overdue for a refresh, and Mom Juice is leading the charge. Founded by Kristin Taylor (Founder & CEO) and Macie Mincey (Co-Founder & Head of Brand), Mom Juice is more than just a wine brand—it’s a movement redefining what it means to sip, socialize, and celebrate.
Kristin Taylor is no stranger to breaking barriers. A 2023 Black Ambition Prize Winner and a recognized entrepreneur in AfroTech Founders Circle, Fiverr 2025 Collective, and Denver Startup Network + Blackstone Colorado 2024 Founder, Kristin has built KT Winery, Mom Juice’s parent company from the ground up, creating a brand that speaks to the next generation of wine drinkers. Under her leadership, Mom Juice has landed in 400+ retailers with 800+ coming throughout 2025 (projections not guaranteed), including Target and Total Wine, and achieved a 4x revenue surge in just one year.
Macie Mincey, mother of four and one of the creative forces behind Mom Juice, knows how to build brands that resonate. A former tech founder with a successful acquisition, she’s leveraged her expertise to turn Mom Juice into a cultural phenomenon. Macie's storytelling has captivated audiences with a TikTok following of 100K+ and 25K+ on Instagram, earning Mom Juice a feature on Good Morning America and cementing its place as the go-to wine for modern drinkers.
We deserve better wine.
Wine should be clean, transparent, and made with simple, high-quality ingredients—without the unnecessary additives, excess sugar, and mystery ingredients most brands don’t talk about. Today’s consumers, especially Millennials and Gen Z, are paying more attention to what’s in their glass.
Yet, the wine industry? Still stuck in the past.
For too long, brands have relied on cheap fillers, artificial additives, and high sugar content to mask low-quality wine. Meanwhile, 80% of millennials make repeat purchases to support a brand they love, and 83% prefer brands that align with their values. They want fewer ingredients, clear labeling, and transparency from start to finish.
So we’re changing that.
We’re leading the charge in better-for-you, low-sugar, and clean wines designed for modern drinkers who care about what’s in their glass. Each bottle of Mom Juice is crafted with fewer than 9 ingredients, no artificial additives, and no unnecessary sugar.
The alcohol industry is growing by 5.95% year over year, but the real disruptor is non-alcoholic wine. With a projected CAGR of 7.9% to 10.1%, this category is exploding as more consumers embrace moderation, wellness, and alcohol-free alternatives.
That’s why Mom Juice is expanding into non-alcoholic wines, bringing the same clean ingredients, low sugar, and bold flavors to a whole new market. Because whether you’re sipping with alcohol or without, you deserve something that tastes amazing, looks good, and fits your lifestyle—without the junk.
We’re expanding into non-alcoholic wine, but that doesn’t mean we’re leaving our original consumers behind. In fact, we’re giving them more of what they already love—just with more options to fit every occasion.
Here’s the truth: 82% of non-alcoholic wine buyers also purchase traditional wine with alcohol. Consumers aren’t choosing one or the other—they’re drinking both. Some nights call for a full glass, others call for something just as delicious, but without the alcohol.
That’s why we’re introducing Mom Juice Non-Alcoholic Wine—the same clean ingredients, low sugar, and bold flavors in a zero-proof option. Whether you’re drinking for the buzz or just for the taste, Mom Juice has you covered.
Explosive Retail Growth
From local shelves to national recognition, Mom Juice is now available in 400+ retail stores including Target, Total Wine, and Safeway. We've leveraged 200% month-over-month growth to achieve 4.5x retail expansion in just 12 months. And we're not stopping there—2025 will see us in 800+ stores nationwide.
In-Flight with American Airlines
We’re taking wine to new heights—literally! Mom Juice is now served on American Airlines flights, bringing our brand to millions of travelers across the globe.
Media Buzz & Industry Recognition
We've been featured in Forbes, Black Enterprise, the Today Show, Good Morning America, and more. In 2023, we were honored with the Black Ambition Prize and recognized as part of the AfroTech Founders Circle.
Community Growth That’s Unstoppable
With over 2.1M total impressions in 2024 and a 40% email open rate, our community is thriving. We’ve built an engaged audience of 6,727 social media followers and an email list of 11K loyal fans who can’t get enough of our story and our wine.
Custom Packaging & 2024 Bottlings
We’re elevating our brand with custom packaging and exciting new bottlings, including trials of our non-alcoholic line and the re-bottling of our hero SKU—Rosé. This positions us perfectly to meet the growing demand for transparency, wellness, and inclusivity in wine.
IRL Events – Sold
Out and Scaling Up
By popular demand, we’re bringing Mom Juice to life with sold-out events across the country. From our MILF Dinners to Hot Girl Book Clubs, our 2025 event calendar is packed with experiences that connect us directly with our audience while introducing a powerful new revenue stream.
Press Hits & Industry Validation
Mom Juice continues to dominate headlines, from Denver Business Journal to Black Enterprise. We've proven that a Black, Asian, and woman-owned wine brand can disrupt the industry and soar to new heights—literally and figuratively.
Mom Juice isn’t just shifting the narrative in the wine industry—we’re setting the standard for modern wine culture. With our focus on transparency, wellness, and inclusivity, we’re meeting the demands of today’s consumers while redefining what it means to enjoy wine.
Your investment will help us:
The wine industry is ripe with opportunity, as shown by recent acquisitions:
Additionally, the food and beverage sector doubled its M&A activity from 2023 to 2024, reaching a staggering $149.9 billion in deals.
Mom Juice is uniquely positioned to capture this momentum and carve out a lasting legacy in the wine space. By investing today, you’re joining a movement that’s as profitable as it is impactful.
Cheers to making wine culture better, together!
What’s Next?
We're just getting started. With an unstoppable brand, a thriving community, and explosive sales, Mom Juice is poised to become the next big name in wine. Cheers to the future!
