Modica

Modica was created when cofounders, Eric and JD met in business school. They worked full-time jobs while taking three hours of night classes most evenings. At the end of the day, what they wanted most was a cocktail. Eric has a decade of bartending experience, and founded two bars and restaurants in Louisville, but even he, after those long days, never feels like making syrups or muddling anything. And JD can barely squeeze a lime on a good day! 

So they looked at the mixers available in grocery stores and found they were full of preservatives, toxic ingredients and loads of sugar; and none of that sounded like it would make a tasty cocktail.

Cocktail culture is surging, especially among Millennials and Gen X, who prioritize health and wellness over developing a career or even finding a spouse.

But Americans consume 25 pounds of sugar every year from drinking cocktails alone, leading to an increased risk of heart disease, diabetes, high blood pressure and other disorders.

Plus, as JD and Eric noticed, current mixers are full of preservatives, chemicals and other known carcinogens.

That's why we created Modica, the world's first cocktail mix made with superfoods. Our current flavors include the Cucumber Aloe Margarita, Turmeric Ginger Mule, and the Tart Cherry Old Fashioned.

Each mix is all natural and fortified with vitamins, electrolytes, and antioxidants for an extra boost of wellbeing. Modica doesn’t use preservatives, artificial ingredients or anything fake. Plus it's low in sugar, due to our sweetening blend of cane sugar and stevia. 

You can mix Modica with alcohol for a cocktail or club soda for a mocktail. There's also a recipe on each label to use the whole bottle for a pitcher of cocktails, which makes for easy entertaining. Plus our mixologist Co-founder Eric has developed recipes on our website for more elevated cocktails using each mix, like this Grapefruit Jalapeño Margarita and more.

Here are our milestones since Launching in Q4 2020:

• Hit almost $100k in sales in 2021, our first full year of sales, despite both co-founders only working part time.
• Partnered with a distributor to enter 50+ stores in Kentucky!
• Accepted online orders from all 50 states
• Featured in Sophisticated Living, Men's Journal, Thrillist, and spotlighted by celebrity influencers like chef Damaris Phillips

Besides the insane amount of hard work we've put in, the main reason we’ve had a ton of early traction is that we're at the right time and the right place. We're hitting on four enormous and thriving industries. 

With your support we are confident we can continue this growth.

We have a two pronged expansion plan. 

The first is part is wholesale retail. We're staying close to home this year so that we can build a solid infrastructure. In addition to Louisville, we're expanding to Cincinnati, Indianapolis, and Lexington. Next year, we will expand to Nashville and Chicago, and begin entering large market states like California, Texas, and Florida through online distributor platforms.

The second part of our strategy is expansion through online e-commerce. In addition to launching on Amazon, we will also begin selling on online retail sites such as Thrive Market, Food52, and others. These websites offer us efficiency by allowing us to target a large demographic of shoppers whose values are aligned with ours, all in one central place.

We're also in the process of developing four new flavors. We will release two this year in 2022 and two more in 2023.

We want to have the most diverse investor base possible, and we believe equity crowdfunding is the most inclusive platform available.

Rather than pitching to VCs over Zoom in closed-door meetings, we wanted to be transparent about our company and financing strategy, and it saves time to focus on our customers.

Big things are in store for Modica, and we have an incredible opportunity in front of us. We are at the right time and the right place. We hope that you'll join us in changing the way people drink, one cocktail and mocktail at a time!