Modica is an all natural, low sugar, and fortified cocktail mixer manufacturer. The company was started by Eric Wentworth and John Mitchell as part of a course during their MBA program at the University of Louisville after noticing a resurgence of the cocktail culture. With the sale of cocktail mixers on the rise, Modica’s healthy-focused approach makes them unique to tackle an interesting niche in the cocktail mixer industry.During 2021, their first official year in business, Modica’s revenue was ≈$80,000. The mixers are currently available in 3 different flavors and can be purchased locally in the Louisville area (≈50 locations) and through their website. Their 2022 plans include expanding to Lexington and Cincinnati, and launching an array of new flavors. Keyhorse decided to invest in the company because: (1) the founders have been extremely methodical about their sales strategy and growth approach. Their financial projections and procurement orders reflect a deep understanding of their business and market; and (2) preliminary research shows that the healthy approach (focused mainly in nutrition-added value) is unique in the market. Most products in the cocktail mixers market are high in sugar and not made out primarily with natural ingredients (“superfoods”).