Maazah
Bring magic to every bite with sauces and dips, inspired by Mom.
$138,691
Highlights
Featured Investors
“"This team is the real deal. At Tundra, we've had the pleasure of witnessing Maazah's incredible growth over the past four years and are so proud to be early investors. Yasameen and Sheilla are an unstoppable force: relentless, adaptable, and highly strategic. They have demonstrated an unmatched ability to attract a network of top-tier talent and industry insiders who will help drive Maazah to a successful exit. Furthermore, Maazah has great timing; the sauces and dips segment is exploding a...”
“I have worked with and backed dozens of food companies over my career as a venture capitalist and private equity professional. Maazah truly stands out. I am honored to support their mission to bring bold, authentic, and innovative products to a massively underserved segment of the food industry. I am also a very happy investor. They have accomplished an incredible amount with very limited resources and are ready to scale. In the end, venture investing is mostly about people, and Yasameen and Sheilla bring a unique combination of sophistication, influence, and relentless commitment to success. They truly embody the values and purpose of their brand. Maazah is ready to become, and deserves to become, a cherished brand we all know and love.”
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Our Team
Join our mission to bring magic to every bite!
Our journey began making 25 jars at a time and selling at local farmers markets. Now, we are launching on the national stage, gracing the shelves of major retailers such as Target, Whole Foods, and Costco. This remarkable evolution underscores Maazah's commitment to providing authentic, diverse flavors that have captured the hearts and palates of consumers nationwide.
What does the future of Maazah look like?
Our vision is to boldly re-discover, re-imagine, and re-brand Middle Eastern food. Beyond sauces and dips, Maazah aims to be a platform sharing vibrant flavors with America, expanding into sides and entrees to satisfy both consumers and retail partners. We are actively building a strong internal team and investor network that values:
- Profitability
- Thoughtful and Responsible Growth
- Being a leader in global food while contributing positively to our community and environment
Why are we opening up this investment opportunity?
We aim to boost our company's growth and share the rewards of our success with supporters by offering them the chance to invest and enjoy the benefits alongside us!
What will my investment be used for?
Your investment in Maazah will be used strategically to support the company's growth and expansion efforts. The funds will be allocated towards marketing initiatives. We will also enhance the operations team as Maazah enters new retail channels, by hiring Supply Chain and Logistical expertise to support our growth. This investment is crucial for establishing a strong brand presence in major retailers such as Whole Foods, Target, and Costco. The focus on operational excellence and effective marketing during this critical period in 2024 aims to optimize Maazah's market position and attract consumer attention.
Why should you invest?
- Growing Market Demand: Middle Eastern cuisine is gaining popularity, tapping into the evolving tastes of the American consumer and addressing the underrepresentation in the market. We are projecting gross revenue of $1M in 2024 with launches in Target, Costco & Whole Foods Market.
- Health-Conscious Trends: Capitalizing on the shift towards healthier eating habits, Maazah's traditional condiments align with modern preferences, meeting the demand for clean and nutritious options.
- Cultural Diversity: Filling a gap in the market by introducing authentic Middle Eastern flavors, catering to the diverse and expanding palate of consumers.
- Experienced Leadership: Led by first-generation Afghan Americans with a rich culinary heritage, Maazah's founders bring a personal connection and deep understanding of the market. Our team also includes CPG experts with decades of experience building successful brands.
- Successful Track Record: Maazah's success in winning competitions and securing shelf space in major retailers reflects investor confidence in its potential for further growth.
- Innovation and Adaptability: Continuous innovation with new products, like lentil dips (launching with Whole Foods in 2024), showcases Maazah's adaptability to emerging trends, keeping its offerings fresh and exciting.
- Social Impact: Maazah's commitment to supporting girls' education through the Malala Fund adds a social impact element, appealing to investors seeking purpose-driven opportunities.
- Brand Recognition: Recognition in reputable publications like the New York Times, Food & Wine, and Food52 enhances the brand's visibility and market presence.
- Future Expansion Plans: With plans to expand across multiple categories into frozen and ambient meals deepening our retailer relationships, Maazah offers a comprehensive strategy to capture a broader market share with a high potential to attract acquisition interest.
- Attractive Financing Model: The Revenue-Based Financing approach offers investors a predictable and consistent return, aligning incentives for both Maazah and its supporters.
Hey! We are Yasameen and Sheilla, co-founders of Maazah!
As first-generation Afghan Americans growing up in the Midwest, food served as a vital link to our heritage. Inspired by Mom’s magic green chutney recipe, we launched Maazah, meaning flavor in Farsi.
We began our journey by handcrafting mom’s sauces and sold them across Minnesota at farmers markets and co-ops. Since those humble beginnings, we have skyrocketed into the CPG scene, winning Kroger’s Go Fresh and Local Supplier Accelerator program and Expo West Pitch Slam. Today, you can find Maazah in over 300 stores nationwide, and we've got more lined up!