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Intentionalist

Easily find diverse, small businesses near you

Last Funded October 2022

$287,250

raised from 172 investors

Highlights

1
💾 $600K in 2021 revenue, Y/Y increase of 166%, 5X increase in site traffic
2
đŸ€ On-going partnerships with all major Seattle pro-sports teams, Apple, & the City of Seattle
3
đŸ’« LGBTQ Female-founded diverse team of entrepreneurs, technologists + social impact leaders
4
đŸ’„ 80K avg monthly reach on IG & FB & 118K avg monthly impressions on Twitter

Our Team

CEO
Experienced social impact leader. Previous roles in sustainability & CSR at Weyerhaeuser, Plum Creek, AREVA. Aspen Institute Fellow, Seattle Magazine Most Influential 2020, SVP Fast Pitch Winner 2020, GSBA Business & Humanitarian Award 2021
Everyday decisions about where we eat, drink, and shop, are an opportunity to connect with and support the diverse small businesses in our communities. Intentionalist answers the call for a resource and community that makes it easier to translate our good intentions into action, harnessing consumer spending toward a more inclusive economy.
Strategy and Operations
Seasoned entrepreneur, founder and operator of multiple start-ups. Previous roles as a senior leader in online and customer success at Microsoft.
Engineering
Co-Founder Alegion. a crowd sourcing automation company. Deep experience spanning the full scope and lifecycle of software products development.

Where we spend our money matters

Pawara Chivapat, who goes by the nickname "Pink" is half of the namesake of the restaurant Pink Bee Curry & Sandwiches, a family-owned restaurant bringing an authentic infusion of Thai flavor to the Ballard neighborhood. They're one of the businesses in our Intentionalist Gift Card network!

Darnesha, Erwin, and Mikayla Weary are the family behind Black Coffee Northwest in Shoreline, WA. More than a coffee shop, Black Coffee Northwest is a community hub that puts its values front and center, bringing people together to advance social justice. We featured them on our blog in April & they're a part of our online marketplace so users can support them directly. 

We also regularly get awesome shoutouts on our social media accounts & have amassed a considerable following – most notably with 17K on Instagram!

Tess Thomas is the owner of Emma's BBQ in Seattle, WA. As part of our Black History Month celebration, we ran a promotion with our partner, the Seattle Storm – opening a $250 tab at the restaurant for fans to get a sandwich on us. Community members donated to triple the tab, and social media marketing helped to more than double Emma's BBQ overall sales for the week.

In July, we partnered with the City of Seattle to welcome the community back to Chinatown-International District with Welcome Back coupons, which were good for up to $10 off purchases from participating businesses in Chinatown-International District. ⁠Pictured above is the team at Jade Garden dim sum in Seattle!

Storytelling creates the connections that build community. We want to provide patrons with a glimpse of the people and stories behind the businesses they support. Above is a business listing example for Retail Therapy of Seattle.

Overview