Invest in Goddess Mousse

From an early age, I became passionate about health and nutrition. At thirteen, I went vegan, sparking a quest to perfect plant-based treats that were indistinguishable from dairy. Friends and family from my small rural town fell in love!

Inspiration struck when I realized that convenient, nutritious, and uncompromisingly indulgent desserts were missing from grocery store shelves.

With grants and mentorship from Lewis & Clark College's Bates Center for Entrepreneurship, I launched Goddess Mousse at farmers markets in the Portland-Vancouver Metropolitan region.

✨I couldn't find good tasting desserts that were healthy and indulgent, so I created Goddess Mousse!

Delicious desserts contain refined sugars, heavy creams, and ultra-processed ingredients that don't leave us feeling our best. Healthy desserts sacrifice flavor.

We believe in the best of both worlds!

🏆 In a selection pool that competed with dairy, we won Startup CPG's Shelfie Award for Best Dessert!

🌱 Tofu is our magical ingredient for creaminess and complete plant protein.

🎉We are the first tofu mousse CPG brand to market!*

• Tofu provides creamy texture akin to dairy.
• Non-GMO soybeans sourced from Ota Tofu in SE Portland. Organic soy in 2024.
• Complete plant protein satiates sweet cravings and helps minimize blood sugar spikes.
• Rich flavors built from fair trade cacao, nuts, fruits, and pure plant extracts.
• Naturally sweetened with pure maple syrup.

🌅Our vision is for the Goddess brand to disrupt and lead the refrigerated desserts category.

We craft luxurious flavor that wins beyond the health conscious consumer, captivating the tastebuds of the average American dessert enthusiast.

💫Refrigerated desserts are an $8.8 billion growing category primed for disruption.

Vegan desserts are $3.2 billion and projected to double over the next decade.

Our entry to the market is within single-serve spoonable fresh desserts.

Kozy Shack dominates 90% of the Natural Products Index (NPI) for Single Serve and Refrigerated Puddings & Gelatin Desserts (SS&RF). Challenger brands such as Petit Pot own 3% market share and are growing 200%.

Plant-based puddings on the market don't compete on taste or texture, while outdated and unhealthy category leaders contain artificial additives.

🍨We're elevating the nostalgic pudding snack experience with premium quality and functional nourishment.

💧We are solving for shelf life in fresh desserts.

Up until now, the barrier to scale fresh bakery products without harmful preservatives has been shelf life. Distribution requires costly frozen storage and risks spoilage.

HPP naturally extends our product's refrigerated shelf life to 50+ days while retaining freshly-made flavor.

HPP is how fresh, nutrient-dense brands such as Suja Juice, MUSH Overnight Oats, and Hope Hummus have scaled national retail.

🔐Our next milestone is co-manufacturing so we can extend our shelf life, duplicate our local success, and grow our regional distribution.

Note: future projections are not guaranteed.

📈We're growing the right way:

• Incremental, measured tests to optimize our resource expenditure.
• Nurturing month over month repeat sales growth in current accounts before investing in expansion.
• 50%+ gross margins and a path to profitability in 2026 (not guaranteed).
• Obsessive commitment to product quality.
• Since launching into retail in 2022, we've tripled our retail velocities. (Units Sold / Store / Week / Sku)

🛒We've proven product market fit in the local natural and specialty channel, outperforming adjacent products on shelf.

💰Once we begin co-manufacturing, we can grow sales! 

• We are planning our first HPP production run for Q1 of 2025.
• Our New Seasons and Market of Choice buyers have requested Goddess Mousse enter all of their locations with our extended shelf life products.

🌷Our focus in 2025 - 2026 is growing our retail presence in the regional natural channel before national expansion.

• We are entering the market with premium positioning in order to build brand equity with profitable margins and strategic distribution. As our COGS ease with scale, our pricing architecture has the elasticity to adapt into conventional and mass channels.
• Our retail strategy is to win new accounts with performance data that outcompetes competitor products, and earns retailers a higher dollar per inch of shelf space. 
• Our marketing strategy thus far has been organically built with in-store demos, farmers markets, and social media. Our future approach will be to partner with retailers on trade and shopper marketing that bring people into the category to discover the brand.  

🔮Plant-based dairy and HPP unlocks new innovation.

The potential for the Goddess brand to innovate is clear! 

😍Our customers are in love!

🌈We are inviting our friends, family, and customers to invest in growing Goddess Mousse!

We believe in democratizing knowledge and building community wealth through innovative products that improve the health of our bodies and planet. It takes a village!

Our achievements thus far have been made possible by the support, advice, and encouragement of our friends, family, and customers.

It only makes sense to share ownership with our earliest believers and continue growing our vision together.

We are currently raising up to $124k on Wefunder in order to move into co-manufacturing.

After reaching our first milestone of commercial production, we plan to raise additional growth capital in order to execute regional then national expansion.

💰Investor FAQ

What will my investment be used for?

• Your investment will be allocated towards completing R&D projects to commercialize our manufacturing, inventory, labor, and marketing spend to support our regional growth.

What are the terms of the investment?

• We’re raising on a SAFE (Simple Agreement for Future Equity) with a $2.2mm valuation cap and a 20% discount rate.

What is a SAFE?

• A SAFE is a popular method to invest in super early-stage companies. At its core, it’s an agreement – an investor puts money into a startup today and both parties agree that, in the future, that money can convert into stock.
• The SAFE was created by two women on the Y Combinator team in 2013.

How will the shares I receive be determined?

• In this deal, there is both a valuation cap and a discount rate.
• SAFEs convert into shares of the issuer’s stock upon a “triggering event,” which is usually the company’s first priced financing round. For most early-stage companies, that will be a Series Seed or Series A financing.
• The conversion price that you will get for the shares will be based on whichever is more favorable for you, the investor: the price implied by the valuation cap or the price implied by the discount rate on the new shares.

What is a valuation cap and discount rate?

• The valuation cap sets the maximum price that the SAFE will convert into equity. The cap favors early investors because it puts a maximum on the investor’s eventual price per share– the lower the cap, the lower the price per share, and the more shares an investor expects to own later.
• The valuation cap in the SAFE is not meant to be a true valuation– it’s in the contract to ensure early investors are later rewarded for taking a risk on a young company.
• Let's say you invest in a startup using a SAFE with a $2 million cap. If the Series A investors decide that the company is worth $20 million dollars and agree to pay $1/share, then your SAFE will convert as if the price had actually been $2 million. By dividing $20 million by $2 million we get an effective price $0.10/share. That means that you will get 10x as many shares as the Series A investors for the same price.
• The discount rate provides a discount on the share price in the next priced round of financing. If the Series A price per share is $1.00 per share, the SAFE investors with a discount rate of 20% will convert their investment into stock at $0.80 per share.
• When the SAFE converts into priced shares, investors will receive either the valuation cap conversion OR the discount conversion, whichever is better, not both.

How do I receive a return on my investment?

• When the company raises a priced round from professional investors, most often venture capitalists, the SAFE converts into stock. At this point, you are a shareholder owning equity, and you earn a return if the value of that stock goes up over time, and you are able to sell it.
• Investors may hold their shares through the entirety of the company's growth journey through acquisition or exit, at which point they can sell their shares at favorable liquidity.
• There is no guarantee that the SAFE will convert into equity or that there will be an acquisition or exit, at which point investors could sell their shares. There is no guarantee you will receive a return on your investment. You should only invest what you can afford to lose.

What’s the minimum I can invest?

• The minimum investment amount is $100.

What’s the maximum I can invest?

• Everyone can invest up to $2,500. However, you can invest more depending on your net income and net worth. You can view how much you can invest by adding your net worth and net income under “Investor Limits” here: https://wefunder.com/settings

Do I have to do anything for Goddess Mousse as an investor?

• Nope! This is a no-obligation opportunity for you to invest. All you’ll have to do is invest! We'll keep you updated quarterly on our growth!

When will the money leave my account?

• If you fund your Wefunder Cash account, your funds will move from your account immediately, just like online shopping.
• Once the campaign is closed, your funds are permanently deposited into Goddess Mousse via Wefunder. This is irreversible as confirmed investments cannot be refunded.
• For other questions, please check out Wefunder's FAQs or contact [email protected].

*According to our own market research, Goddess Mousse is the first company to create scalable shelf life in fresh desserts with cold pasteurization and the first tofu mousse brand to market. This has not been verified by an independent outside researcher.