Sounds like a great opportunity + strong team. Question: are you pursuing a web app (can be used via web browser of any smartphone / nothing to install) or a native app (must be downloaded from app store & installed)? Also, any plans for investor perks at various levels of...

Thanks for your interest John! Early on we decided to build native iOS and Android apps, as a lot of the users we're targeting aren't terribly tech-savvy, so we prioritized ease-of-use. By the way, it's available on both the App Store and Google Play if you'd like to see for yourself. As for investor perks, we struggled to come up with something meaningful to give our investors based on what we're doing (for example, we're not operating a restaurant where we could reward our investors with fr...

Thanks for quick reply, Sri (apparently posting new question is only way to continue the thread?). Curious: what did your beta & user research reveal about penetration of a native app with these target users? I agree that improved experience of a native app could be great,...

Great questions John! In the U.S. this doesn't really seem to be an issue - almost all farm workers have smartphones, and they're familiar with apps like Facebook and WhatsApp. Actually, most of our farm worker outreach is via Facebook ads, so we're reaching them at a time that they have connectivity (e.g., back at home after the workday). That said, the next country we want to target is Mexico, and there both smartphone adoption and connectivity are likely to be much bigger issues. So we're ...

I like what you're doing - great way to use tech to solve a low-tech problem! Just to add to the conversation on perks, t-shirts, polo shirts, sunglasses and the like all could be considered - with your brand and/or slogan.

Thank you for the suggestion Barnaby, and the vote of confidence! We're definitely hearing that perks are important to potential investors. Let us think on it. Thanks!

Can you explain the "$2,000 per customer per farm" target? That means the average farm would pay $2,000 for the service? How many workers does that get? How have the farmers you have engaged reacted to the price tag?

Hi Craig, great question! What farmers will be willing to pay us is perhaps one of our greatest areas of uncertainty. Our thinking on $2,000 is that an average farm might need to recruit about 20 workers each year, and would pay $100 per posting. When we talk to farmers they either tell us that $100 is reasonable or even a bargain. Their options right now are (a) word-of-mouth, which is really inefficient, (b) use a recruiter, which typically costs a $1,000 or more, or (c) leave their crop in...

My main question is the valuation. Form C shows you pre-revenue, also cash flow seems to show that you have not yet any revenue. How many actives user you have and how many farmers you have using this app (precise number not necessary just range will do also e.g. 5-10, 10 -20 ...

Hi Kristaps, you're right, we're still pre-revenue (though planning to start charging in a month or so). We have about 12 farms that we've worked with so far and about 300 hundred workers who have downloaded our app. If we did hit our target of an average of $2,000 per farm, then we would earn $24,000 this year on an annualized basis. Note that we've only been promoting our app for about 3 months. Our intention with the interested investor is that the terms match the Wefunder terms, though we...

Ganaz Inc.

Invest in Ganaz, and improve the lives of over a million farm workers!

ganazapp.com

Seattle, WA

Technology Marketplace Female Founder SaaS Agriculture & Agtech

Highlights

We launched our Minimum Viable Product (MVP) after two months of development

We’ve worked with 12 companies so far in California and Oregon, and have engaged with thousands of workers on our app and with our job posts on social media

We have a great set of advisors - industry leaders in food, agriculture, worker issues, and technology for development - check out our quotes

We have investor commitments of about $100K

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Ganaz Inc. - PItch Deck August 2017 .pdf
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Ganaz Inc.

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