Force for Good Fund: The first fund for "Best for the World" B Corps

What does your company do?

The Force for Good Fund invests in women and people of color-owned, “Best for the World” B Corporations (i.e., companies that score in the top 10% of B Corps worldwide).

Where will your company be in 5 years?

Our ambition is to (1) become the first crowdfunded investment fund for "Best for the World" B Corporations, (2) increase the number of women and people of color-owned B Corps, (3), increase the number of B Corps that address climate change through their business model, (4) help more companies measure, compare, and improve their social and environmental performance, and (5) prove that this model works so it can be scaled and/or replicated anywhere in the world.

What's new about what you're making? How is it different?

B Corps are a growing community of more than 1,850 companies--including Patagonia, Ben & Jerry’s, Etsy, Seventh Generation, and Eileen Fisher--that aspire to use the power of business to solve social and environmental problems. The Force for Good Accelerator is designed to help nurture, support, and grow women and people of color-owned, high-impact, “Best for the World” B Corporations (i.e., companies that score in the top 10% of B Corps worldwide). This fund is needed because it is incredibly difficult for early-stage, socially and environmentally responsible businesses run by women and people of color to access non-extractive capital. The support services are also needed because the decisions that entrepreneurs make very early in the life of the company (e.g., where to seek financing, who to choose as their suppliers, who to hire, how to split equity/ownership, etc.) can severely restrict the company’s ability to maximize its positive impact over the long term. The Force for Good Accelerator / Fund is an innovative opportunity to support these early-stage entrepreneurs with the guidance, access to capital, and connections they need in order to be successful.

What are the objectives of this project?

The objectives of this pilot project include, but are not limited to: Becoming the world’s first accelerator / fund that is specifically designed to nurture, grow, and launch “Best for the World” B Corporations (i.e., companies that score ~130 points or above on the B Impact Assessment and have earned B Corp Certification) Increasing the number of women- and people of color-owned/managed B Corps Increasing the number of B Corps who are seeking to address climate change through their business model Helping start-up and early stage companies earn Pending B Corp status by: Incorporating stakeholder interests into their foundational legal documents (e.g., incorporate as a benefit corporation) to give them the freedom to pursue more than just profits Guiding them through the B Impact Assessment to help them implement best practices from the start, with a goal of achieving B Corp certification as soon as they are eligible Connecting prospective B Corps to a thriving network of over 1,850 B Corp mentors, potential suppliers, and referral partners

What are the benefits to investees / accelerated companies?

The benefits to investees include: - All the benefits of becoming a Pending B Corp and eventually Certified B Corporation, including increased trust, brand value, retention, discounts, and more. - Seed capital that will allow leadership to work “on” the business (rather than “in” the business) for at least one year -Access to a thriving B Corp community, including membership in the regional B2B Networking groups in regions where they exist - Introductions to other B Corps who could become mentors, suppliers, distributors, and/or partners - A well structured container for developing key business systems that will enable growth - A curated peer group of like-minded social entrepreneurs

Why is this an “accelerator”? Won’t companies need long-term support to have a chance to be “Best for the World”?

The word “accelerator” usually refers to a short-term (e.g., ~3 month) program where entrepreneurs all share the same physical location. The Force for Good Accelerator, in contrast, is a non-place based, longer term (at least one year) program of funding and service support. We feel that the longer term model of support is important because it allows the entrepreneur to continue to run his or her business while providing maximum educational value over an extended amount of time. Being non-place based will also be less expensive to run.

Who is providing oversight? Is there an advisory board?

Yes. Current advisory board membersinclude: - Rose Marcario, President and CEO of Patagonia- Alison May, Former CEO of Patagonia & Director, King Arthur Flour - Hazel Henderson, Ethical MarketsMedia- Kat Taylor, CEO of Beneficial State Bank- Konda Mason, CEO of Impact Hub Oakland- Esther Park, CEO of Cienega Capital - Gigi Lee Chang, Founder of PlumOrganics - Justina Lai, Director of ImpactInvesting at Wetherby Asset Management - Bryan Welch, CEO at B The ChangeMedia - Jeff Rosen, CFO at the SolidagoFoundation

Will you give preference to certain industries / business models / diverse teams?

Yes. - At a minimum, at least 51% of all companies accelerated must be owned/managed by women. - Similarly, at least 51% of all companies accelerated must be owned/managed by people of color. - These are both minimum requirements, not the maximum. Preference will be given to companies that meet the following characteristics: - Companies whose business model is specifically designed to mitigate and reduce the effects of climate change (e.g., regenerative agriculture, carbon sequestration, alternative energy, eco-literacy, etc.) - Companies that can become models for the development of local living economies supporting regional local self reliance. Models, in this context, means companies that provide needed goods and/or services whose practices and methods could be regionally replicated and adapted. - Companies that prioritize worker ownership or worker inclusion in decision making.

What types of prospective investees have you found so far?

We have a good list of companies from our work with over 100+ high-impact social entrepreneurs over the last six years. We have already identified over a dozen companies that would, preliminarily (pre-diligence), be a good fit for the accelerator. Additionally, we anticipate that creating the world’s first Force for Good Accelerator will generate an incredible amount of interest and prospective applicants for this program (particularly from referrals from existing B Corps). If anything, we anticipate that the large amount of interest in this project will allow us to hold a very high ethical bar for acceptance into the accelerator. This is a good problem to have.

How will companies be screened for acceptance?

Prospective participants will be evaluated based on: Recommendations from the Force for Good Accelerator / Fund advisory board Recommendations from B Lab and the B Corp community Commitment to earning Pending B Corp status on path to full certification Their preliminary score on the B Impact Assessment (or prospective score if a start-up) Their potential benefit to B Corp community (e.g., a key supplier for other existing B Corps) An analysis of their financial projections and historical performance Values alignment of the team Scalability and/or replicability Potential value for the B Corp brand Willingness to invest in support services

What will the content of the accelerator look like?

Funding to recipients in amounts up to $100,000 12 months of service support provided by LIFT Economy and LIFT Economy Law Monthly service support includes the following (customized to the needs of each company): Impact vision support / business model optimization Support in preparing for a higher B Impact Assessment score Recruiting, hiring, orientation, onboarding and retention support Core value proposition refinement and marketing strategy Thought leadership development and support with associated marketing tactics Operational systems development Sales and business development strategy and tactics Customer service support strategy and project development Participants will also have access to dozens of seasoned B Corp executives who will play a mentorship role. Participants will also be part of a cohort of companies facing similar challenges to share tips, ideas, and best practices

Will $50k-100k in investment capital be enough to move the needle for these companies?

Yes. In our conversations with founders of several of the aforementioned companies, $50k-$100k would help move them to the next important business milestone. For example, it might be hiring a critical staff member, buying a key piece of equipment, or developing a new product. The amount of money is small yet significant.

What is your proposed timeline?

In 2016 we are raising capital, identifying prospective investees, and performing due diligence. The Force for Good Accelerator would formally launch in early 2017.

What annual return can investors expect to earn?

The fund will pay out 95% of the proceeds from our investees to our investors on a pro rata basis. The return will depend on our investees’ ability to meet their obligations under our investment agreements with them. Our agreement with our investors includes a provision that promises a 2.5% annual return regardless of the performance of the fund.

How can you promise a 2.5% annual return regardless of the performance of the fund?

First, we have run scenarios in our financial model and we believe 2.5% is a relatively conservative projection of the returns from the fund. Second, our intention is to raise something called a “loan-loss reserve.” This is a pool of capital funded by charitable donations and grants. The loan-loss reserve would help pay back investors if the fund does not perform as well as expected. It is important to note that we currently do not have a loan-loss reserve. We are actively speaking to individuals, foundations, family offices, and B Corps to solicit charitable donations to fund the loan-loss reserve. We cannot guarantee that we will be successful in raising these funds. We will keep investors and other interested stakeholders updated about our progress via this WeFunder page.

Will you be taking equity in the accelerated companies? How will you pay back investors?

We are designing the investments from the fund to the investees with an "integrated capital approach." This is sometimes referred to as a "cobbler" approach rather than a "cinderella" approach in which the type of investment that a fund will make is predetermined and the same for all investees. The integrated approach calls for designing investment terms with each investee that match their stage, cash flow, market, anticipated future capital needs and sources (it might be appropriate for some investees to have a fixed interest rate and monthly payments after a grace period, it might make sense to structure the investment as a loan repaid on a royalty on gross revenues paid monthly, etc.). We have modeled dozens of scenarios of hypothetical portfolios benchmarked off real-world performance (companies we've worked with over the last 6 years) of likely similar stage investees/enterprises mostly orienting towards a royalty on gross revenue model with a cap on repayment. When running these scenarios, it shows that a royalty on gross revenues of 1-2% with a royalty pay back cap of 1.5-2.5x the investment calculates to an effective interest rate of 5-7% for the investee.

What does it mean that you'll distribute 95% of all proceeds (pro-rata) to investors for 8 years?

It means that Community Ventures, the nonprofit that is hosting the fund, will keep 5% of the proceeds from the fund to cover ongoing administrative costs.

Will investors be paid back annually or a lump sum at the end of 8 years?

Annually. Investors will receive annual payments within 90 days of the close of the fiscal year.

What am I actually investing in? Do I own a percentage of the companies, the fund itself, the accelerator, or something else?

Investors are essentially making a loan to the Force for Good Fund. This loan comes with a 2.5% annual return on investment over 8 years (and more if the fund performs better).

How much are you trying to raise?

Our goal is to raise $1M by the end of 12 months.

How many companies do you want to work with? How much investment capital will each company get?

Our goal is to work with 7-10 companies. Each company will get between $70k-$100k in investment capital and a year of consulting services from LIFT Economy.

What happens if you raise less than $1M, say $250k?

If we raise less than $1M, we will work with fewer companies. For example, if we raise $250k, we would work with 2-3 companies. This will not affect our goal of a 2.5% annual return for investors.

How does LIFT Economy get paid? Will any of the money you raise be used to compensate LIFT directly?

We are basing our model off of 500 Startups. In that model, for example, we would make a $100,000 investment in a company. The company would then pay LIFT ~$20k for a year of consulting services. This gives the company ~$80k in discretionary capital. We thought about making this payment to LIFT optional. However, investors repeatedly said that they preferred that LIFT provide the entrepreneurs with services because it de-risks their investment. This payment structure also helps LIFT cover basic expenses and not be incentivized to force a company to have an exit. For example, most venture capitalists and angel investors prefer to take equity stakes in the companies they invest in. The only way those investors can get paid back, however, is if the company they invested in was acquired or went public. This leads to a perverse incentive for the investors to pressure companies to grow as quickly as possible (regardless of whether rapid growth negatively impacts workers, communities, or the environment). This is one of the negative outcomes we want to avoid.

If you successfully raise a loan-loss reserve and it doesn't get used, what happens to that money?

Any unused portion of the loan loss reserve will roll into a reserve pool for future funds.

Are you going to be doing any reporting to investors?

Yes. Title III crowdfunding regulations require annual reporting to investors.

What is the relationship between Community Ventures and LIFT Economy?

Community Ventures is a non-profit 501(c)(3) that was set up a few years ago to help support the emergence of local living economies. The Force for Good Accelerator / Fund will be hosted at Community Ventures. LIFT Economy will contract with Community Ventures to provide the accelerator coaching and support services.

Can I donate to this project instead of invest? Can I donate and invest?

Yes! We need both investment capital and charitable donations. To make a charitable donation to help fund our loan-loss reserve, please visit: www.razoo.com/story/Force-For-Good-Fund

1	$400k+ already raised from 104 investors on WeFunder in Fall 2016
2	$65k in loan loss reserve raised to protect investors if the fund does not do as well as anticipated
3	First $100k investment completed into Spotlight:Girls
4	Conducting due diligence on 10 other prospective investments

Director	Occupation	Joined
William Stern	teacher @ L.A. Unified School District	2009
Jenny Kassan	Attorney @ self	2009
Mark Mcleod	retired @ N/A	2009

Officer	Title	Joined
Jenny Kassan	President	2009
Mark Mcleod	Secretary, Treasurer	2009

$100,000	The funds will be used to invest in Best for the World companies.
$1,000,000	The funds will be used to invest in Best for the World companies.

Class of Security	Securities (or Amount) Authorized	Securities (or Amount) Outstanding	Voting Rights
Preferred Stock

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