Iron deficiency is the most common nutrient deficiency in the world — and it hits women hardest. 1 in 3 women is iron deficient. Every menstrual cycle drains 15–30mg of iron, which is why women need more than double the iron men do. The result: exhaustion, brain fog, hair loss, feeling depleted — often for years before a doctor ever flags it, because you can be deeply iron deficient long before you're "anemic." And the fixes? Iron pills that upset your stomach, stain your teeth, and end up forgotten in a drawer. Women deserve better.

I passed out twice, and the second time was for over a minute. They had to call an ambulance and found out my Ferritin was a 3. All I wanted was a solution that was enjoyable in the same way as protein, fiber, and creatine. So I came up with the idea for FERRA:

Our solution.

FERRA puts real, highly absorbable iron into food people actually crave. Our launch product are Period Brownies — a rich, fudgy brownie with more iron than a 6oz steak, made for the time of the month women need it most. No pills. No chalky vitamins. We use Ferrochel®, a gentle, highly absorbable form of iron that works even in food — so you get iron your body can actually use, without the side effects that make people quit supplements.

Why now.

Women's health is finally getting the attention and dollars it's been denied for decades. With the rise of GLP-1s, no-meat diets, and gluten sensitivities, iron deficiencies are getting worse. And iron deficiency is still massively underserved — there's no beloved brand that owns it. FERRA is building that brand.

Traction.

We're pre-launch, but our early community is already deeply engaged: 57% email open rates and ~8% click rates, well above industry benchmarks. We've validated demand directly with our audience, and we're opening pre-orders as soon as we get the R&D round done.

The vision.

The period brownie is just the start. FERRA is building a full line of iron-rich foods to become the brand women think of the moment they hear "low iron." We're creating the category — and we'd love for you to own a piece of it.