Top Designer in Tech, O'Reilly Author, Founder of Guidea
As the founder of a UX consultancy, Guidea, I've worked with dozens of early-stage start-ups to create elegant and effective user experiences. Four of those startups have gone on to achieve unicorn status and two are emerging unicorns.
Recognizing the significant mismatch between female-centric health investments and female-centric health needs, I wanted to broaden our company's services to accelerate the creation of life-changing health solutions for this underserved population.
All the pieces are in place for femtech to boom: founders are innovating, consumers are eager for solutions and have money to spend, but investors are lacking detailed data to make informed investment decisions. FemHealth Insights will provide the data that unlocks investment to transform women’s health.
Founder Dr. Brittany Barreto is a driven leader with deep expertise in femtech, broad community reach, and natural business acumen. She has conducted market research to uncover the challenges involved in bringing investment to femtech, has lined up partners to bring this solution to market, and secured LOIs for initial revenue in 2023.
We believe Dr. Barreto’s entrepreneurial experience and determination will drive FemHealth Insights’ success.