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Farm to Coast Collective

A Community, Food and Retail Revolution

Pitch Video
Investor Panel

Highlights

1
🎗 Support Local Community - Invest in Main Street, not Wall Street
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💪🏽 100% of your investment will directly benefit multiple local mom and pops
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📌 Funds raised will go to providing them with shared business services (not construction)
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🥘 Our food hall will include local favorites Village Bakery, Charro Negro, Taverna Lithi and more
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💸 Preferred stock offering - targeting a 6% ROI annually
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🔑 Our CoWork space will complement the project with built in customers to support our chefs

Our Team

Community is very important to us. We have seen our neighbors in the food and beverage industry struggle over the last year. We wanted to create an experience for locals and visitors - a much needed, vibrant hub for the community and a place that truly supports our young, talented, local chefs as they start or expand their businesses.

The Opportunity

Become part of a first-of its-kind, only-in-Sebastopol opportunity to invest in your community. 

The Livery on Main is a multi level, 22,000 square-foot, all-season, indoor/outdoor complex in downtown Sebastopol that will include a rooftop event venue, co-working spaces, a bar, and five food stalls anchoring the building. 

Inspired by the 19th century Livery that once stood on the site, the extensively remodeled building on the corner of South Main and Burnett streets will pay tribute to Sebastopol’s agrarian roots and enduring, community-minded sensibility.

Our mission is to create a vibrant and sustainable community hub – a place where our neighbors will come to experience the best local food, drink and art Sonoma County has to offer - designed to support small businesses and create local jobs for a healthier local economy. 

We invite you to be a part of this downtown revitalization project by investing in the small-scale vendors who anchor the project: The Village Bakery, Charro Negro, Tavera Lithi, Cozy Plum Bistro, Lunch Box Sonoma County and Farriers Lounge. 

Funds raised will go directly to these businesses to provide them with shared business services. We are also offering a preferred stock offering with an estimated 6 percent annual return. 

The Project

The Livery on Main is a fresh concept from the Beale Group, a family of Sebastopol-based businesses that include the Builders’ Studio of Sebastopol (an architecture and engineering firm), Thrive Construction Group (a general contractor) and now Farm to Coast Collective (a public benefit corporation aimed at empowering small businesses). Opening is planned for fall 2022.

The Livery on Main’s ground flood will be The Stables and feature a food hall made up of thoughtfully curated West County culinary artisans. On the second floor, The Loft will be home to a lively co-working space and Farriers, a lounge showcasing local beer, wine and spirits. Up top on the open-air third floor, The Rafters will be an intimate space for live performances and a rooftop garden deck complete with fire pits. 

All three levels will be thoughtfully designed for collaborating, gathering and celebrating the best of what the West County has to offer.

Why a food hall?

Real estate market data shows food halls is a sustainable and profitable business model in an industry under growing sweeping transformation that only accelerated with the COVID-19 pandemic. Start-up and marketing costs for a stand-alone brick and mortar can be prohibitive, and the increasing cost of labor can easily make business unsustainable.

Although talented and passionate, chefs may not have the expertise needed to start and run a successful business. The costs associated with marketing can be exorbitant. In addition, generating new business can take an immense amount of effort.

By utilizing a collective business model of shared resources and expertise embodied by The Beale Group, the entrepreneurs within The Livery on Main tenants can leverage design, marketing, HR and point-of-sale services as well as a shared stewarding and support staff to grow their operations and realize profits that might be out of reach for a standalone business.

The project will offer emerging food businesses the opportunity to showcase their innovative and locally sourced cuisine with a low barrier to entry while sharing the costs of the common areas and back-of-house staffing and services.

“Community is very important to us,” says CEO Gregory Beale. “We have seen our neighbors in the food and beverage industry struggle over the last year. We wanted to create an experience for locals and visitors - a much needed, vibrant hub for the community and a place that truly supports our young, talented, local chefs as they start or expand their businesses.”

The Value

This equity crowdfunding campaign was created to raise capital for start-up and operational expenses for our licensees including hiring shared staff, infrastructure implementation and marketing efforts. One hundred percent of your investment will go toward these small businesses—not construction costs.

Together with the community we call home the Livery on Main strives to regenerate community while preserving local history, consistent with Sebastopol's distinctive character.

Additional benefits when you invest in the Livery on Main:
• $100+ Limited Edition Livery T-shirt
• $250+ All of the above, plus Livery Mug - First cup of the day is FREE, with qualifying purchase through one month after date of opening
• $500+ All of the above, plus two complimentary tickets to our soft opening
• $1,000+ All of the above, plus one complimentary month-long membership to the cowork space
• $5,000+ All of the above, plus personalized brick paver or metal plaque at The Livery

On the ground floor will be our food hall, comprised of our incredible licensees. Featuring thoughtfully curated chef-forward micro-kitchens, common space, scullery, and storage. Here, folks can grab a meal for everyone and partake in the shared seating or pickup takeout.

Village Bakery is a beloved, family-owned and operated bakery that was a Sebastopol staple until they were flooded out of

The Barlow in 2019. Owners Patrick Lum and Teresa Gentile re-opened their café in Santa Rosa, but they have wanted to re-open in Sebastopol since they were forced to move away, and our community will welcome them back with open arms. Patrick and Teresa take great pride in their staff and the quality of their product; they believe in bringing fresh, preservative-free ingredients to the table. Their legendary hearth breads are made with flour from a reputable, local purveyor in Petaluma, and they support local farmers for other fresh, organic ingredients for their recipes and menus. 

Village Bakery is the home of the award-winning Seeded Sourdough Bread, and they have been voted “Best Bakery” by the Press Democrat and the North Bay Bohemian for several years. Apart from their beautiful breads, patrons flock to their bakery for their unique selection of fine pastry. Village Chocolate Framboise Torte and Princess Cake have earned well-deserved gold medals at the Sonoma County Harvest Fair.

Chef Rodrigo Mendoza (Charro Negro) is a Bolivian transplant who landed here in 2000. After attending L’Academie de Cuisine culinary school in Maryland, Rodrigo cut his teeth at Café Boulud with chef Daniel Boulud (Daniel, DBGB) in New York. His next stint was back in Maryland at Addie’s with chef Jeff Black (Black Salt, Black Market Bistro). From there, Rodrigo joined chefs from all over the world at Design Cuisine Catering where he catered enormous events including President George W. Bush’s inauguration and the US Open. Rodrigo decided to make the move west while visiting friends in Northern California who took him to Dry Creek Kitchen in Healdsburg. 

After working there with Charlie Palmer (Aureole, Charlie Palmer Steak), he chose a more relaxed environment at Bistro Ralph with Ralph Tingle (Felix & Louie’s). After that, Rodrigo accepted a position at Willi’s Seafood & Raw Bar. Over the next ten years, he worked with Mark Stark (Willi’s Wine Bar, Stark’s Steakhouse, Bird and the Bottle) to make Willi’s one of the most successful restaurants in Sonoma County. 2020 brought opportunities born of necessity. A small break from Willi’s allowed Rodrigo to acquire a food truck and he never looked back. 

Charro Negro is an amalgamation of Rodrigo’s experience and time spent in the culinary field. Each dish that comes out of the kitchen is dedicated to the desire to eat and enjoy life. Rodrigo brings Beach & Barrio together through his concept giving everyday people the opportunity to celebrate on a budget without sacrificing quality or flavor.

Dino Moniodis (Taverna Lithi) grew up between the Greek islands and Sonoma County, and it is his mission to share his culture and experience through his food. His concept at Taverna Lithi is to bring a taste of the Greek Isles to Sonoma County, and more so, the experience that comes with the food. Dino is driven by the idea of Philoxenia-(φιλοξενια), which is the art of making a stranger a friend. This idea drives his efforts to make food fit for the Gods with the loving embrace and hospitality of a traditional Greek home. 

All of the recipes that will be at Taverna Lithi have been passed down generations in Dino’s family. His approach is very much aligned with Farm to Coast Collective’s - community driven, fostering a true human connection whether that be through leading his staff to be better people by actively helping our community or to strive to go the extra mile to make a customer feel a part of this great culture and truly appreciated.

Charles White and Lisa Le Donne (Cozy Plum) are both Sebastopol natives and went to school together in Sebastopol. They both became Vegans in 2017, only a few months apart. They quickly learned that although Vegan restaurants had tried in this area they failed to thrive. Sonoma County was a culinary desert for plant-based cuisine. They began “veganizing” their favorite foods and soon their friends and family were thrilled by Charles’ recipes. They began to kick around the idea of a food truck, but when local vegetarian restaurant, Gaia’s Garden came up for sale, they decided to jump in. No backers, no loans, just two friends with a big idea. 

Cozy Plum’s pledge is to make plant-based eating so delicious that you simply won’t miss the animal protein or dairy products you grew up with. No sacrifice needed to make a healthier choice. They have amassed a large and loyal following, and Sebastopolians are very vocal about their excitement that Cozy Plum will be expanding into The Livery on Main.

TESTIMONIALS

⭐️ We are residential neighbors who support your exciting plans. Thank you! ~Max

⭐️ Can you open now? I’m so hungry! ~Melody


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