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Invest in Farm to Coast Collective

Reinventing the food hall experience while empowering local chefs

Pitch Video
Investor Panel


⚡️ Our team has 20+ years experience starting businesses, primarily using the shared services model
😎 We have signed letters of Intent from 8 highly regarded local chefs
⭐️ Our F&B Director spent over 20 years with award-winning Starks Reality Restaurants
🔑 Our CoWork space will complement the project with built in customers to support our chefs

Our Team

Community is very important to us. We have seen our neighbors in the food and beverage industry struggle over the last year. We wanted to create an experience for locals and visitors - a much needed, vibrant hub for the community and a place that truly supports our young, talented, local chefs as they start or expand their businesses.


Farm To Coast Collective - Supporting Talented West County Entrepreneurs While Creating A Versatile Gathering Space.

This multi-level experience will directly support local chefs, farmers, artists, performers, and makers.

Farm To Coast Collective is spearheading a community revitalization project right here in Sebastopol, California – by the community, for the community. We have spent the last two years completely reimagining an underutilized downtown building into a vibrant community hub called The Livery on Main.

A collective of thoughtfully curated entrepreneurs on multiple levels, serving you the best food, drink, art and entertainment our region has to offer. Including the ability to order from a variety of local food artisans for on-site open air dining, safe curbside pickup, or contactless delivery service.

So, who are we? And why are we invested?

The Livery on Main will be home to Farm to Coast Collective, a public benefit corporation with a mission to socially and economically empower small businesses. We aim to support talented entrepreneurs in West Sonoma County—our friends and neighbors—while creating a one-of-a-kind gathering place in the heart of our town.

We believe in the power of collaboration. Over the past decade we have started a number of local, small businesses that are built on the collaborative shared services model. Our family of companies are all working together to realize the vision for Farm To Coast Collective.

Builders’ Studio (our architecture and engineering firm) is designing the project. Thrive Construction Group (our general contracting business) is remodeling the building. And The Beale Group is providing the management and back office administration. 

Farm To Coast Collective is extending our sustainable shared services business model to the hard hit food & beverage industry.

We are respecting the past and building the future.

This meaningful development strives to regenerate community while preserving local history, consistent with Sebastopol's distinctive character.

Why a food hall?

Start-up and marketing costs for a stand-alone brick and mortar can be prohibitive, and the increasing cost of labor can easily make business unsustainable. Although talented and passionate, chefs may not have the expertise needed to start and run a successful business. The costs associated with marketing can be exorbitant. In addition, generating new business can take an immense amount of effort.

Food halls are the sustainable future of the food and beverage industry.

According to Cushman and Wakefield, the low-cost alternative of a food hall model has significantly higher profit margins. Typically between 15-20% for the vendor compared to stand-alone restaurants which often struggle to reach 10% profit.

The dynamic experience at The Livery on Main provides something for everyone.

Including an artisanal food hall, lounge, cowork space, entertainment venue, and a rooftop garden deck. The Collective will operate in a multi-level, indoor & outdoor, sun-filled place, allowing visitors to gather in downtown Sebastopol year-round.

We're cooking up good things. Literally.

On the ground floor will be our food hall, comprised of our incredible licensees. Featuring thoughtfully curated chef-forward micro-kitchens, common space, scullery, and storage. Here, folks can grab a meal for everyone and partake in the shared seating or pickup takeout.

Already in motion to open our co-work space in Q1 2022, Farm To Coast Collective is already building up our customer reach as we lead to our grand opening for The Livery in Fall 2022.

Ultimately, our goal is to socially and economically empower small businesses. This shared services model will bring down the overhead cost for each licensee allowing them to focus on their passion.

We believe that happiness and success come from doing what you love, and we want to provide small business owners the opportunity to do just that.


  • $100+ Limited Edition The Livery T-shirt
  • $250+ All of the above, plus The Livery Mug - First cup of the day is FREE, with qualifying purchase (through one month after date of opening)
  • $500+ All of the above, plus two complimentary tickets to our soft opening
  • $1,000+ All of the above, plus one complimentary month long membership to the cowork space
  • $5,000+ All of the above, plus personalized brick paver or metal plaque at The Livery


⭐️ We are residential neighbors who support your exciting plans. Thank you! ~Max

⭐️ Can you open now? I’m so hungry! ~Melody