Peanut Butter All Grown Up
Eliot's Adult Nut Butters is dedicated to making exciting, bold flavors that you can't find anywhere else. Our nut butters go beyond the typical PB&J—allowing everyday cooks to get adventurous with flavors like Honey Chipotle and Garam Marsala.
2/3 of Peanut Butter is Consumed by Adults
Although adults consume up to 66% of all peanut butter sold in the U.S., the $1 billion peanut butter industry hasn't adapted to address that. That's where we come in, with modern, chef-inspired flavors that have multiple use applications. Our nut butters are a great source of protein with no additives or preservatives—we use minimal ingredients for maximum flavor.
6 Must-Buy Condiments for 2016
"We love this cashew butter because it can play double duty and go sweet or savory. The toasty cashew spread has a subtle hint of smoky chile heat, making it a killer swap for peanut butter in your next batch of cold peanut noodles."
- Food & Wine Magazine
We've Answered the Market's Demands
of consumers want spreads with health benefits
of consumers don’t want additives or preservatives
of consumers want more indulgent nut-based spreads
Use Eliot's Adult Nut Butters in Everything
"The butters are made with 100% American-grown peanuts, and are flecked with little flavor bombs."
- The Portland Monthly
We've Posted 12 Straight Quarters of Growth
Eliot's Adult Nut Butters started with a kooky idea and a blender, but today you can find our nut butters in 15 states and over 330 stores nationwide. With sales partners such as Whole Foods and Safeway, we've managed to grow our revenue both online and in-stores.
Stores So Far
Gross margins in 2017
Distributing in 330 Stores So Far
"Among the more than 2,670 exhibitors at the Summer Fancy Food Show, a handful of unique brands stood out, and Eliot’s was one of our six standout brands at the Summer Fancy Food Show in NYC."
- Food Business News
We're in Talks to Add Over 200 More Stores this Year
and Increase our Internet Retail and Private Label Partners.
Your Investment Will Help Us Expand
We've proven that people love our nut butters and the market is ripe and growing. Now, we need to expand our capacity and production to nail new, bigger partners. Our vision is to have Eliot's Adult Nut Butters in every kitchen cupboard. Here's how your investment will help:
Expand Our Network
We've worked hard to create new flavors. Now, we need to expand our broker and sales network.
Web Marketing & Sales
We'll optimize our web page for online sales and increase social media presence to get new customers and press.
Single Serving Packages
Justin's Peanut Butter was acquired by Hormel for $286M. What set Justin's apart was their squeezable, single-serve packges.
We're currently in talks with several large distributors, but we need the capital to ramp up our production numbers.
Help Us Spread the Love
Since you’re reading this, you’ve probably pondered the question, what makes an adult nut butter? You certainly couldn’t be faulted if your mind wandered to a place other then grown-up, savory flavored nut butters. Buyers and customers alike have the same curiosity sparked. The “adult” part of our name is the hook, the crux, and the overarching concept that drives my vision and growth at Eliot’s Adult Nut Butters.
The concept was born sitting at my computer pondering a software business idea, eating a bag of spicy cashews when the question occurred to me, why aren’t there savory flavors of nut butters? With a background as an aspiring chef, I bounded downstairs to my kitchen, poured the nuts in the food processor, and was pleasantly surprised that they were delicious before and after being turned into a nut butter. While this discovery was quite exciting, the question remained, does anyone want or like savory flavored nut butters?
It was in the process to launch that my excitement and belief in the prospect for adult nut butters grew. With peanut butter being a $1 billion dollar category in the U.S. and nut and seed butters being a $4 billion category, the reality is that two thirds of peanut butter in the US is consumed by adults. While there are clearly nut butters that appeal to adults, it seemed like no one was targeting this large demographic. Adults grew up with it as a childhood favorite, but like many classics, the opportunity to present a more grown-up version seemed ripe.
As a boot-strapped company that started with just $5,000, we launched in November 2013 with the goal of proving the concept had legs. With a growing roster of stores including Whole Foods, Williams-Sonoma, Nordstrom, QFC, Haggen, New Seasons Market, and Natural Grocers, and having been written up in Real Simple, Food&Wine, Food Business News, Portland Business Journal, and more, the demand and interest is real.
While we are a small-batch producer, using minimal, high quality ingredients, we are positioning ourselves to capitalize on the growth opportunities ahead of us. We will be increasing our production capacity while maintaining our high standards that have gotten us this far. We have only scratched the surface of our potential with stores, distributors, and press from across the globe contacting us regularly. With your capital, we will be one step closer to making Eliot’s Adult Nut Butters the premiere brand of nut butters for adults.