Question 1

Hi, I'm in, just invested and may do more. Your product sounds great and your numbers are quite reasonable (not a lot of debt, manageable losses, good growth). Quick questions: 1. What is your current agreement with the stores above, specifically Whole Foods, Safeway, and Nord...

Accepted Answer

Alan, Thank you for your investment and for the thoughtful questions. 1. Safeway is one of our biggest growth opportunities as we are currently trialing in about 100+ stores exclusively in the Pacific Northwest. We just started a couple months ago so its still very new though its been fun as we're getting more people posting on social media about discovering our company at Safeway. We actually are using a smaller distributor to fulfill these orders but we recently started working with KeHE wh...

Question 2

Thanks for the answer Michael - I appreciate your transparency. I would suggest that you make sure the SEO of your website is strong since people are more likely to click on one of the first few listings on a search than an adwords ad. The consultants who do this also tend to ...

Accepted Answer

Sorry for the delayed response. I certainly agree about the importance of SEO. Working with Google and others will help us to drive quality traffic to our site. We'll likely work someone to optimize our Amazon sales which also will help drive traffic and sales. In terms of burn rate, I think this raise will enable us to run longer then 12 months due to newly attained lines of credit with my nut supplier and terms with most of other suppliers. This paired with the capital, our existing credit ...

Question 3

Seems like a great product and good packaging! Could you provide rough estimate on if I invest $1000 - how long would it take for that $1500 to come back to me using 5% of revenue ?

Accepted Answer

Thanks for the interest and reaching out. I've run models that come out in the following bands. If we were to grow at annual rate of 20% it would take about 7 years to pay it back. If we grow at an annual rate of 60% it would take about three years. 60% growth may seem optimistic but the way industry works, we are going to start getting into more and more chains where we'll go from zero of their stores to 168. I have every reason to believe that by the end of 2018 we'll be in at least 1000 st...

Question 4

Could you please lay out the use of proceeds at min and max? Did I miss that somewhere? Thanks!

Accepted Answer

Apologies for the delayed response. I found where laid it out which is in our Form C which you'd have to download and scroll through to find this important and relevant information. 50K Spend: 15k For Distributor and National Trade Shows. 15k to launch with co-packer. 10k to work with brokers/sales management team to increase reach and velocity. 10k for inventory and operational efficencies. 75k Spend: 10k Web optimization including running ad campaign designed by Google. 10k increase marketi...

Question 5

In how many years you think 100% of investment will be paid off?

Accepted Answer

The band should be 3-7 years. If we're even more successful then anticipated it could be less then 2 years as its revenue based.

Eliot’s Adult Nut Butters

Savory, specialty nut butters for grown-ups

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Eliot’s Adult Nut Butters

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