Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

The eBroadcast Television Network (eBTV) uses breakthrough broadcast technology to produce a live, interactive weekly show, creating jobs and fulfilling the need for social TV. Our first show under production is the "Your Beer Show" - a craft beer show for millennials. We aim to be a fan-owned TV Network.

Using experienced executive producers, technical crew and on-camera talent, the shows will be live, interactive and improvised.

We hope to develop 20 channels in the next 4-5 years. As a fan-owned TV network, our goal is for eBTV to become the leader in audience-interactive socialTV. We're documenting our production methodology while creating a fun workplace, fostering fresh talent. 

Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.

Milestones

eBroadcast Media Group, Inc. was incorporated in the State of California in December 2010.  The company will convert to a c-corp before the closing the offering.

Since then, we have:

• First of it's kind, audience-interactive, SocialTV.
•  Co-founders experienced in media, e-learning, live radio, and television production.
• Four years spent on Research & Development.
• Developed a production technology that utilizes top talent and lowers production costs.
• Fine-tuned an online marketing strategy to leverage passionate people and turn them into loyal fans. 
• Goal is to become the first fan-owned E-TV Network. 

Historical Results of Operations

• Revenues & Gross Margin. For the period ended December 31, 2018, the Company had revenues of $0 compared to the year ended December 31, 2017, when the Company had revenues of $0.
• Assets. As of December 31, 2018, the Company had total assets of $6,226, including $3,726 in cash. As of December 31, 2017, the Company had $16,526 in total assets, including $16,526 in cash.
• Net Loss. The Company has had net losses of $20,163 and net losses of $24,421 for the fiscal years ended December 31, 2018 and December 31, 2017, respectively.
• Liabilities. The Company's liabilities totaled $3000 for the fiscal year ended December 31, 2018 and $0 for the fiscal year ended December 31, 2017.

Liquidity & Capital Resources

To-date, the company has been financed with $88,153 in equity and $5,500 in loans.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months.  If we are not profitable at that time, we may need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. If that is the case, we anticipate having to plan to raise capital in 12 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

We are currently in talks with an investor who would come in for $150K but it hasn't yet been finalized.

Runway & Short/Mid Term Expenses

eBroadcast Media Group, Inc. cash in hand is $5,964, as of June 2018. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $1000/month, for an average burn rate of $1000 per month. Our intent is to be profitable in 12 months, based on financial projections we've made and our assumptions about growth.  

Our Co-founders and Directors continue to contribute a combination of money and their valuable production time to earn options within our 2017 Stock Option Plan (as they have over the last four years of R&D). In 2018, over 40 interviews with award winning brewers have been conducted using the studio we built and our remote guest and audience screening technology.  

Additional production pieces plus eBTV and Your Beer Show marketing (our first channel) will continue throughout the Reg CF offering period and our initial runway phase after our financing round is closed. We remain self-funded with committed and talented co-founders working for eBTV, partially for options to keep expenses extremely low. Even after funding, many of these key people have agreed to use options to keep expenses low until overall profitability is achieved.  In lieu of a successful fundraise we will continue to boot-strap the operation and rely on capital from the founder in exchange for equity.  

Over the course of the next 3 - 6 months, we expect expenses to increase as we expand our production, and revenues to increase as we gain sponsors.  The total amount needed to complete this first phase of our production is about $200,000.