Yes. Currently, we're working on both a craft beer and Alzheimer's channel. (How diversified is THAT!) We also expect to build 20 other channels in three years to five years - medical channels, business channels, lifestyle and sports, too. Just like TV does. Except online.

Each channel will have 48 live weekly shows. Each show will have a host. It'll also have  experts and celebrities - sharing their knowledge and advice.

Using craft beer as an example, a single show's topic could be on what makes a "good IPA" craft beer. The experts will then offer their advice.

We want it to be entertaining, educational and fun.

We also want to cover more serious topics and are in the works of creating a show based on Alzheimers. We will cover new research and treatment, ways to cope with the disease, and help for caregivers.

Then the show is opened up to you, the audience, where anything can and will happen. The audience comes face-to-face with the experts and celebrities and leads the direction of the show through their questions.

Through new VIDEO BROADCAST technology. The shows are designed so that more than half of each show is devoted to audience interactivity. That's a lot of authentic, spontaneous, and at some points, gut-wrenching interaction.

But it all NEEDS to be that way so people get accurate, timely help in areas that are important to them. And sure - the level of importance will vary from topic to topic. But the quality of the content for each show will remain consistently targeted, current and useful.

For the same reasons people go to live music performances and plays. Why they want to shake the hand of a potential business partner. Why they want to look someone in the eye.

People don't believe a lot of the information they get off the internet. But they do if they are with experts they relate to.

Anyone can be perfect in a scripted environment. The true experts shine when given the chance to interact directly.

Not quite. There's still one more component that's REALLY, REALLY important. That's the online neighborhoods that will grow through eBTV-owned community websites and email campaigns, along with social media outlets.

This component will bring like-minded people together to offer support, experiences, and additional help. We expect some experts will stay within these moderated neighborhoods to offer more info to their followers. And we expect this will become a vital part of each channel.

Each channel will have sponsors - people and companies who work in the channel's field. They'll support the channel through sponsor packages. Those packages are EXTREMELY cost-effective compared to what traditional TV, radio, and social media campaigns cost.

Not cheaper. More cost effective. New PRODUCTION technology utilizes top talent while lowering production costs so sponsors get more bang for their buck.

And with limited sponsor slots open, it will be highly competitive between sponsors to get their spot secured before their competition does.

Well, like all technology-based products and services, we'll need to keep up with changing trends - in both technology and in how people use it.

We'll need to roll with being the pioneer of a brand new product. As that pioneer, we expect people will try to copy us. We currently have no direct competition because no one's put this together ... yet.

It's possible that bigger companies will want to do what we're doing themselves. Usually, they aren't as agile as we are, and like the idea of acquiring a company that has everything all up and running, versus starting from scratch themselves. Or maybe they'll hire us to do it.

We expect to find ways that don't work, and fix them. Sometimes you start out with major assumptions that prove faulty, as others quickly emerge from the ideas of customers, clients, and sponsors. That happened with PayPal, whose five original funding assumptions were all wrong. They quickly latched on to an idea and then changed their direction to become successful.

We'll need to ensure that our balanced team of baby boomers and younger millennials, remains flexible, creative and good at understanding industry advances and audience needs. Our audiences, experts, and sponsors will get what they were told they would get. What they EXPECT to get.

We'll also need to remain true to our core value of producing HIGH QUALITY, ACCURATE, AUTHENTIC content.

We said this will do for TV what email did to mail. That concept - how BIG of a deal that is, hasn't escaped us. There is NO model to follow. We'll be the model for generations to come. And we're up for that task.

The key is relevant video screening.

If we raise the 200k minimum, we’ll use it for:

* Additional studio equipment needed for our weekly shows
* More software development to increase the leverage of our audience interactive software
* More weekly features added to the craft beer channel (and all future channels)
* Creating another pilot show for our next channel
* Allocating 15% for working capital for sales, marketing and talent recruitment

If we raise 500k, we'll increase the budgets for additional studio equipment, software development and add additional weekly features.

We'll create another four pilot shows to ramp up channel development and will allocate 35% for working capital (applied to the pilots and channels that are best supported by the audience and screened sponsors).