Proper Good

Previously worked together for 5+ years as founders. Launched 10+ food products to 1000's of stores in the US including WholeFoods.

Lean business model. Low-minimum production quantities, short 3-week lead times, high 65%+ margins.

Ready for launch. Recipes & product complete. First production penciled in for early February 2020.

Direct-to-Consumer (DTC) allows us to fully control the customer experience while being nimble, acting quickly, and building a community of customers and investors. DTC also gives us tremendous insights and actionable data to continuously improve the com

Within our founding team, we are repeat founders in the US food space, our CEO has Stanford MBA education, our CMO has extensive hands-on content and performance marketing experience, our Head of Operations has 10+ years building and scaling food supply