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Proper Good

90-second meals made with bone broth, 0g added sugar and functional ingredients

Highlights

1
Previously worked together for 5+ years as founders. Launched 10+ food products to 1000's of stores in the US including WholeFoods.
2
Lean business model. Low-minimum production quantities, short 3-week lead times, high 65%+ margins.
3
Ready for launch. Recipes & product complete. First production penciled in for early February 2020.
4
Direct-to-Consumer (DTC) allows us to fully control the customer experience while being nimble, acting quickly, and building a community of customers and investors. DTC also gives us tremendous insights and actionable data to continuously improve the company.
5
Within our founding team, we are repeat founders in the US food space, our CEO has Stanford MBA education, our CMO has extensive hands-on content and performance marketing experience, our Head of Operations has 10+ years building and scaling food supply chains, and we have Consumer Goods expert advisors.

Our Team


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Overview