DEENIN is a Muslim lifestyle brand, building a portfolio of products designed around the way Muslim families live, worship, and move through the world.

We started in 2020 with The Wudhu Socks, a product built for one of the most routine acts in daily Islamic life. Wudhu is the ritual washing Muslims perform before each of the five daily prayers. For anyone wearing socks or boots, it typically means taking everything off. The Wudhu Socks are waterproof and breathable, designed to stay on during wudhu, making the routine simpler, cleaner, and less disruptive.

Orders came in from Muslim communities across North America, the Gulf, Southeast Asia, Africa, and beyond. Islamic scholars reviewed and approved the product, and the customer base grew steadily from there.

As demand grew, so did the product line. DEENIN expanded into hygiene products, prayer accessories, children's learning tools, modest fashion products, and other everyday essentials serving the same community. Today, the company serves customers in more than 50 countries, works with more than 15 distributors and partners globally, and sells through Shopify, Amazon, and wholesale channels.

Revenue has increased each year since launch, and the business has generated more than $2 million in lifetime sales. Five years in, DEENIN has grown from a single flagship product into a lifestyle brand with a global customer base and an expanding portfolio of products built around Muslim everyday life.

The Problem

The DEENIN Product Lineup

DEENIN is a Muslim lifestyle brand with a growing line of products for the everyday life of Muslim families. Some help make wudhu and prayer more convenient. Others focus on personal hygiene, children's education, travel, or modest fashion. While the products serve different purposes, they all stem from the idea that everyday needs deserve thoughtful solutions.

The product portfolio continues to develop as DEENIN identifies new opportunities to serve the community and expand into categories that fit naturally within Muslim daily life.

The Wudhu Socks

Our flagship product. Waterproof and breathable socks designed to stay on during wudhu, the ritual washing performed before each of the five daily prayers, eliminating the need to remove and replace footwear. The Wudhu Socks have received fatawa from recognized Islamic institutions, including Darul Uloom, Karachi, and DarusSalam, Chicago.

ABDEEZ Portable Bidet and Bidet Pro

Our compact, portable hygiene solution designed for Muslims on the go, for travel, postpartum care, and wudhu. Available in manual and electric versions.

ABDEEZ SalahTrek Prayer Mat

The SalahTrek is a unique prayer mat that was meant to be carried to the boardroom. Made by the DEENIN team, it has been praised for its practical, unique, and attractive design.

DEENIN KIDS

Our line of Islamic learning products and educational experiences for Muslim children, including interactive puzzles, flash cards, and games designed to introduce Islamic values and Arabic letters in an engaging, age-appropriate format.

Ebadat Prayer Rug with Backrest

A prayer mat with built-in back support, designed to provide greater comfort for elderly users and those with back pain during salah. Part of the Ebadat collection, DEENIN's premium line of Islamic lifestyle products, featuring elevated prayer essentials, prayer rugs, and thoughtfully curated gift sets.

DEENIN Fashion

Modest fashion accessories, including Strong Magnetic Hijab Magnets, designed to replace pins with a safer, more convenient alternative for hijab-wearing women.

The Market

There are nearly 1.9 billion Muslims living across the globe, representing one of the largest and most diverse communities connected by shared values, traditions, and everyday practices.

Those practices influence purchasing decisions across many areas of life. Food, travel, fashion, personal care, education, and household products all play a role in how Muslim consumers express their values and meet their families' needs. As e-commerce continues to grow, consumers have more choices than ever before and are increasingly seeking products that combine quality, convenience, and cultural relevance.

Sources: State of the Global Islamic Economy Report 2022, Salaam Gateway Global Islamic Economy 2024/25 Overview, and Pew Research Center.

Traction

DEENIN began selling through our own website, and Amazon in 2021 and has grown steadily since then. What started with a single product has expanded into multiple product categories, a thriving international distribution network, and several revenue channels serving customers around the world.

Today, the business generates revenue through direct-to-consumer sales, Amazon marketplaces, and wholesale partnerships, creating multiple ways to reach customers while continuing to expand the product portfolio.

*The 100,000+ figure includes both paying customers and broader community reach.

What Customers Are Saying

Customers across more than 50 countries have shared how DEENIN products have made their daily faith practices simpler, cleaner, and more accessible.

"I love these socks. It is sometimes hard to wash your feet in a sink when you work in an office with 100 people; however, this makes life easier. Also, I can still wear my regular-sized shoes."

— Ateequddin Syed, on The Wudhu Socks

"Received this prayer mat in good time. It was nicely packaged, and the quality of the product is good. I have already started to use it in my Masjid and find it sturdy and comfortable and also easy to fold and pack. I would recommend this product to others."

— Mohammad Chaudhry, on the Ebadat Prayer Rug with Backrest

"Nice and large for small hands, faithful and beautiful illustrations. These went out as Eid presents."

— Khatija Zahiruddin, on the DEENIN Kids' Hajj Adventure Jigsaw Puzzle Set

"I bought this prayer mat as a gift for the Holy month of Ramadan. The design, the quality, everything is just perfect. Shipping service and tracking always available. The item arrived in a very short time."

— Viola, on the Ebadat Prayer Rug with Backrest

Use of Funds

DEENIN is raising up to $500,000 on Wefunder to fund the next stage of development for a Muslim lifestyle brand with a multi-year revenue track record. Our campaign is already underway, and DEENIN is now deploying growth capital across the following areas:

About This Raise

Five years ago, DEENIN launched with a single product. Today, our customers use DEENIN products in more than 50 countries worldwide.

Our product line has grown, the team has grown, and the community has grown right alongside it.

This raise gives customers, supporters, and anyone who connects with our mission an opportunity to become part of what comes next.

We're grateful for the trust our customers have placed in us so far, and we're excited to continue building products that make everyday Muslim life a little easier, more comfortable, and more connected.

This page has been prepared for general advertising purposes in connection with a Regulation Crowdfunding (Reg CF) offering on Wefunder. All figures are sourced from company materials and require verification before publication. This content does not constitute an offer to sell or a solicitation to buy securities. Investing involves risk, including the possible loss of principal. No forward-looking financial projections are intended or implied. Certain statements may constitute forward-looking statements within the meaning of applicable securities laws. Such statements involve risks and uncertainties and are not guarantees of future results.